Title: Thinking Visually
1Thinking Visually
2Diagramming for change
- Change produces opportunities for organisations,
but it can also provides numerous problems. - When evaluating new ideas the pros and cons
must be identified and considered thoroughly. - Some diagrams which aid the evaluation are
- Force Field diagram
- SWOT diagram
3Force Field Diagram
- The force field diagram has proved to be of
enormous benefit to industries faced with major
change. - It can be very useful when making a decision
about the introduction of a new product or
service. - Here the aim is to highlight valid reasons for
the introduction and to be alerted to possible
restraining forces, some of which if not taken
into account could lead to the failure of a
planned venture or innovation.
4Force Field Diagram continued
- There are two types of forces affecting change
driving forces and restraining forces. - Driving forces People who are committed to a
plan, and who see valid reasons for moving away
from the established way of doing things. - Restraining forces People who question change,
or who are totally opposed to it. They will give
reasons for serious questioning or outright
opposition.
5Outline of Force Field Diagram
Driving forces
The proposed change or new idea (opportunity)
Restraining forces
6Outline of Force Field Diagram
- The arrows, showing forces, are drawn in
different thickness to indicate perceived
strength of force in each case. - The central box must contain a clear concise
statement of what is being proposed. - If change of any kind is to be managed
effectively, the first step is to state the
change and reasons (driving forces) and gather
responses from those involved. - From these responses it is sometimes possible to
add further to the number of driving forces but
also include in the diagram any restraining
forces, or downside of the proposal.
7Force field diagram of change to new print
technology
Increased colour facilities
Increased advertising revenue
Reduced trade-union power
Faster more flexible production
Driving forces
Proposed change to new print technology
Restraining forces
Loss of traditional skills
Increased fear of change
Threat to trade-union power
Loss of skilled jobs
8Force field diagram of change to new print
technology
- The diagram clearly shows the dynamics of the
proposed change. - The same issue, such as the reduction in union
power, can be both a driving and restraining
force.
9Business purposes of the Force-Field diagram
- The force-field diagram has a number of uses, but
probably its widest application is in the area of
change management. - It has applications also in the development of
new products, or for helping people decide upon
important moves in their lives.
10SWOT Diagram
- SWOT stands for strengths, weaknesses,
opportunities, and threats. - SWOT is a form of window diagram, which is often
of the four-pane model. - The SWOT diagram has a very wide variety of uses
such as design decisions, analysis of new
products and technology etc.
11SWOT Diagram Layout
Strengths
Weaknesses
SWOT
Opportunities
Threats
12SWOT Diagram continued
- The spaces within the box represent an area, and
when a threat has been recognized alternatively
as an opportunity it can be transferred into the
opportunities box. - Thus nothing is absolute and over time the
diagram has to be reevaluated. - The SWOT diagram is a very versatile tool because
of the wide range of circumstances can be
captured within the area of each window.
13SWOT sales team working remotely
Strengths
Weaknesses
Effective, reliable product lines Respect of customers Relatively secure markets Stable workforce Poor networking skills Inadequate training Competition between sales areas leading to little sharing of ideas Too little personal contact
To decentralize more responsibility to gain quicker customer response To generate new markets by more sharing of ideas between areas Build more on idea of virtual team-working Lack of emergency cover when isolated member absent Little obvious corporate image Garbled network information leads to lost sales
Threats
Opportunities
14Organisation Chart
- Organisation charts are diagrams that show how
people, operations, functions, equipment, and
activities are organized, arranged, structured
and/or interrelated. - Charts generally progress from top to bottom.
15Organsation Chart Type 1
- This chart contains information on major
organisational units. - Charts with this type of information show the
fundamental structure of an organisation. - They are applicable to any type of organisation,
whether a corporation, a government, a nonprofit
organisation, or the military.
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17Organisation Chart Type 2
- This chart contains information by title.
- This type of chart often is used to convey
information about function as well as title and
frequently is used in conjunction with the names
of individuals holding the titles. - When used to compare various organisations,
charts with titles sometimes indicate more about
personnel philosophies than about the structure
of the organisation.
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19Organisation Chart Type 3
- In some cases individuals report to two or more
people for various aspects of their
responsibilities. - A widely accepted method to depict this on an
organisation chart is to show the direct
relationship with a solid line and the indirect
relationship with a dotted line.
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21Organisation Chart Type 4
- When a key topic is strategy, organisation charts
can be used to condense a large amount of data
into a concise, single-page format. - Corporate strategies have many components that
balance the competing interests of customers,
employees, and shareholders. - These components are held together by single
vision or driving force that usually is
articulated by the CEO and that might include
strategies for finance, marketing, manufacturing,
and research and development.
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23Organisation Chart Type 4
- The strategic plan should articulate clear
long-term objectives from which specific
near-term goals are derived. - The way to achieve these goals and objectives
most effectively is by using an organisation
chart. - It helps to sort related ideas into groupings.
- The visual display of relationships helps ensure
that the corporate vision together with the
related objectives and strategies are in
alignment. - The organisation chart format ensures
completeness, tests for reasonableness, and
highlights interrelationships and dependencies
among the elements of the strategic plan.