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Thinking Visually

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When evaluating new ideas the 'pros' and 'cons' must be identified and considered thoroughly. ... Force field diagram of change to new print technology ... – PowerPoint PPT presentation

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Title: Thinking Visually


1
Thinking Visually
2
Diagramming for change
  • Change produces opportunities for organisations,
    but it can also provides numerous problems.
  • When evaluating new ideas the pros and cons
    must be identified and considered thoroughly.
  • Some diagrams which aid the evaluation are
  • Force Field diagram
  • SWOT diagram

3
Force Field Diagram
  • The force field diagram has proved to be of
    enormous benefit to industries faced with major
    change.
  • It can be very useful when making a decision
    about the introduction of a new product or
    service.
  • Here the aim is to highlight valid reasons for
    the introduction and to be alerted to possible
    restraining forces, some of which if not taken
    into account could lead to the failure of a
    planned venture or innovation.

4
Force Field Diagram continued
  • There are two types of forces affecting change
    driving forces and restraining forces.
  • Driving forces People who are committed to a
    plan, and who see valid reasons for moving away
    from the established way of doing things.
  • Restraining forces People who question change,
    or who are totally opposed to it. They will give
    reasons for serious questioning or outright
    opposition.

5
Outline of Force Field Diagram
Driving forces
The proposed change or new idea (opportunity)
Restraining forces
6
Outline of Force Field Diagram
  • The arrows, showing forces, are drawn in
    different thickness to indicate perceived
    strength of force in each case.
  • The central box must contain a clear concise
    statement of what is being proposed. 
  • If change of any kind is to be managed
    effectively, the first step is to state the
    change and reasons (driving forces) and gather
    responses from those involved.
  • From these responses it is sometimes possible to
    add further to the number of driving forces but
    also include in the diagram any restraining
    forces, or downside of the proposal. 

7
Force field diagram of change to new print
technology
Increased colour facilities
Increased advertising revenue
Reduced trade-union power
Faster more flexible production
Driving forces
Proposed change to new print technology
Restraining forces
Loss of traditional skills
Increased fear of change
Threat to trade-union power
Loss of skilled jobs
8
Force field diagram of change to new print
technology
  • The diagram clearly shows the dynamics of the
    proposed change.
  • The same issue, such as the reduction in union
    power, can be both a driving and restraining
    force.

9
Business purposes of the Force-Field diagram
  • The force-field diagram has a number of uses, but
    probably its widest application is in the area of
    change management.
  • It has applications also in the development of
    new products, or for helping people decide upon
    important moves in their lives.

10
SWOT Diagram
  • SWOT stands for strengths, weaknesses,
    opportunities, and threats.
  • SWOT is a form of window diagram, which is often
    of the four-pane model.
  • The SWOT diagram has a very wide variety of uses
    such as design decisions, analysis of new
    products and technology etc.

11
SWOT Diagram Layout
Strengths
Weaknesses
SWOT
Opportunities
Threats
12
SWOT Diagram continued
  • The spaces within the box represent an area, and
    when a threat has been recognized alternatively
    as an opportunity it can be transferred into the
    opportunities box.
  • Thus nothing is absolute and over time the
    diagram has to be reevaluated.
  • The SWOT diagram is a very versatile tool because
    of the wide range of circumstances can be
    captured within the area of each window.

13
SWOT sales team working remotely
Strengths
Weaknesses
Effective, reliable product lines Respect of customers Relatively secure markets Stable workforce   Poor networking skills Inadequate training Competition between sales areas leading to little sharing of ideas Too little personal contact
To decentralize more responsibility to gain quicker customer response To generate new markets by more sharing of ideas between areas Build more on idea of virtual team-working   Lack of emergency cover when isolated member absent Little obvious corporate image Garbled network information leads to lost sales  
Threats
Opportunities
14
Organisation Chart
  • Organisation charts are diagrams that show how
    people, operations, functions, equipment, and
    activities are organized, arranged, structured
    and/or interrelated.
  • Charts generally progress from top to bottom.

15
Organsation Chart Type 1
  • This chart contains information on major
    organisational units.
  • Charts with this type of information show the
    fundamental structure of an organisation.
  • They are applicable to any type of organisation,
    whether a corporation, a government, a nonprofit
    organisation, or the military.

16
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17
Organisation Chart Type 2
  • This chart contains information by title.
  • This type of chart often is used to convey
    information about function as well as title and
    frequently is used in conjunction with the names
    of individuals holding the titles.
  • When used to compare various organisations,
    charts with titles sometimes indicate more about
    personnel philosophies than about the structure
    of the organisation.

18
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19
Organisation Chart Type 3
  • In some cases individuals report to two or more
    people for various aspects of their
    responsibilities.
  • A widely accepted method to depict this on an
    organisation chart is to show the direct
    relationship with a solid line and the indirect
    relationship with a dotted line.

20
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21
Organisation Chart Type 4
  • When a key topic is strategy, organisation charts
    can be used to condense a large amount of data
    into a concise, single-page format.
  • Corporate strategies have many components that
    balance the competing interests of customers,
    employees, and shareholders.
  • These components are held together by single
    vision or driving force that usually is
    articulated by the CEO and that might include
    strategies for finance, marketing, manufacturing,
    and research and development.

22
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23
Organisation Chart Type 4
  • The strategic plan should articulate clear
    long-term objectives from which specific
    near-term goals are derived.
  • The way to achieve these goals and objectives
    most effectively is by using an organisation
    chart.
  • It helps to sort related ideas into groupings.
  • The visual display of relationships helps ensure
    that the corporate vision together with the
    related objectives and strategies are in
    alignment.
  • The organisation chart format ensures
    completeness, tests for reasonableness, and
    highlights interrelationships and dependencies
    among the elements of the strategic plan.
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