ME Today

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ME Today
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History

• Since its inception, 8 years ago
• From 4-page printed Tabloid to a 2-page printed
  with Mechanical Advantage
• Distributed as insert to ASME News/ME Magazine
• From Print to Online only
• Published 4 times per year (Sept, Nov, Feb,
  April).
• Now sent as an HTML email
• Content Type has remained constant, however the
  content has increased

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Demographic

• Current Target Audience
• ECEs (ASME members age 35 and under) including
  AUs. AUs are defined as students upgraded June
  each year (if their graduate date on record is
  November of current year or less)
• Students currently do not receive ME Today

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Demographic (cont.)

• FY07 Target Audience
• Non-members and Non-students members
• through age 35
• Student members (senior year)
• Expanded ME Today mission circulation to take
  grads across the graduation transition starting
  in the beginning of their senior year
• Group Discussion (2 minutes)

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ME Todays Content

• Current
• Profiles of ECEs
• American Management Association articles
• Deadlines/Event Information
• Future
• Reprint of ThomasNet Industry Trends Newsletter
  articles
• In depth audio interviews with ECs and employers

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Going beyond the membership

• Initial Ideas
• Add subscription link to the ME Today on home
  page
• Reach all ME students add special value for
  members only
• Send ME Today to our partners to distribute to
  their ECE employees
• Westinghouse, Boeing, etc
• Send a Time to Renew message to our readers in
  November

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Members Only

• Provide value-added content
• In-depth interviews, content and/or events
  through Streaming, podcasting, webinars, etc (for
  members only)
• Cross over with the COP on articles that are
  listed so that readers can comment, start
  discussions around the topic, etc BLOGS (members
  only)

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Brainstorm Moment

• How do we reach 50,000 early career engineers
  with ME Today?
• What type of content would help us achieve that
  goal?
• Any additional ideas for Members Only content?

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Distribution
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Most reviewed article by issue

• April 2006
• Dealing Effectively with Conflict in the
  Workplace
• February 2006
• Increasing Your Earning Potential
• November 2005
• 12 Signs Your Career is Stuck And What Will Get
  You Going Again
• September 2005
• My Way or the Highway Everything You Always
  Wanted to Know about Micromanagement

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Sub-Committee Actions

• All sub-committees need to come up with content
  for
• ME Today
• Career/Life Guide Integration
• Identify a reporter from sub-committee to work
  with Cheryl

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Questions