Members:

1

• Presented by
• Team Hephaestus
• Members
• Mike Pinch
• MIS Concepts
• Professor Jack Cook
• Winter 2005

2
Target Audience

• You are CEO of Certified Success, and are
  considering business ideas for building the
  company

3
Critical Assumptions

• Mike Pinch has the resume, experience, and job as
  Jack Cook
• This company will be developed and marketed
  locally initially, and will be worked on in time
  spent outside of teaching (20 hours per week)

4
Executive Summary

• Certified Success is a new venture aimed at
  harnessing the information and distribution
  powers of the internet to augment and complement
  an ASQ and APICS consulting business
• CSs web front is a low maintenance tool that
  will sell IP to those customers seeking training,
  certification, and learning
• The information collected on the website will be
  used to obtain complementary consulting work in
  the fields of training, coaching, and

5
Business Model
6
Target Markets

• Customer Profile
• New Training
• Upper Management
• Students
• Re-certifications
• Area
• Rochester recently rated 18th most tech savvy
  city in nation
• Size
• Rochester Collegiate Population 40,200
• Syracuse and UBuffalo Population 47,000
• 200,000 APICS and APQ members nationwide
• 40,000 re-certifications for APICS annually
• 65,000 re-certifications for APQ annually

7
Reaching Customers

• Advertising
• Print media and online, including viral marketing
• Guest Speaking
• Colleges and business functions
• Partnerships
• With APICS and ASQ chapters
• Form new ones where needed
• Sponsorships
• Web Site

8
Intellectual Property

• CertifiedSuccess.coms technology and processes
  are easily copied
• Products that Certified Success sells are usually
  offered elsewhere for similar prices
• The expertise, local focus, networking
  opportunities, and personalized service are
  extremely hard to duplicate

9
Technologies

• DB MySql
• DML Php
• DBMS - PhpMyAdmin

10
Hosting

• Utilize Netfirms small business hosting package
• New York Times rated Best Host for Small Business
• 2GB Disk Space
• 100 GB bandwidth - 9.95/month
• Inexpensive to upgrade
• E-Commerce Enabled
• MySql DBs
• Php Scripting
• PhpMyAdmin

11
Payment Gateway

• PayPal Developers Toolkit
• Safe
• Low Cost
• Adaptable

12
Business Location

• Office will be located at RIT High-Technology
  Incubator
• Inexpensive
• Close Proximity
• Perks
• Resources

13
Growth Strategy

• In the next two years, CS will
• Achieve Profitability
• Build a strong customer base
• Expand its expertise into other certifications
  through the hiring of new consultants
• Potential for franchising to similar markets

14
Projected Earnings

• Critical Assumptions
• Adding 20 new customers/month, capped at 200
• Initial purchase of 50,000 of IP, scaling down
  to monthly purchases of 10,000
• Monthly expenses include marketing expenses
  (2500), part time system administrator
  costs(1000), and part time technical support
  (1000)
• Average price of IP is 299.99
• Website Development costs of 5000 with monthly
  maintenance budgeted at 150/month

15
Projected Earnings

• Profitability projected in month 9
• Potential earnings of consulting practice
• 16000/month/consultant
• Projected Earnings of website
• Year 1 105,000
• Year 2 310,000

16
Projected Customer Base (Website)
17
Projected Net Profits
18
Role Out Schedule

• Today Begin venture capital search (if
  necessary)
• Today Start networking idea and arranging
  lectures and sponsorships
• March 1st, 2005 Start Software Development
  Process
• March 1st 2005 Enter RIT Hi-Technology
  Incubator
• March 1st 2005 Open account with Netfirms
• April 1st 2005 Acquire all initial IP
• April 1st 2005 Hire networking co-op student
  with RIT funds
• April 1st 2005 Start Advertising in industry
  trade magazines
• April 30th 2005 Finish bug/security testing
• May 1st 2005 Go Live

19

• Open Discussion