Thom Clark, President www'newstips'org 3123446400

1
Thom Clark, President www.newstips.org
312-344-6400

• Getting On The Air Into Print media guide
• Training in Professional Media Relations
• Tips and Technical Assistance
• Cable and radio public affairs programs

2
Become Your Own PublicistJuly 27,
2006

• Crafting a media strategy
• Determining key messages
• Defining your audience
• Discover stories to pitch to journalists
• Identify best the spokespersons

3
Why do we need the media?

• We need to communicate
• We need recognition
• We need members, associates, donors
• We need support
• We like to share our accomplishments