Historic Legacy

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Historic Legacy

• Part of Pennsylvanias culture since late 1700s
• Valued tradition
• Open space and farmland preservation

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Potential

• Asset to Pennsylvanias agricultural economy
• Opportune tourist attraction

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Reality

• Overall downturn in parimutuel handle
• Attendance and public interest in decline
• Reliance on simulcast wagering

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Act 71

• PA Race Horse Development and Gaming Act
• Provides needed relief to a contracting industry
• Exposes the need for an evolution of the current
  model

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Commissions Obligation Title IV

• 325.202 (4) The commission may adopt a general
  promotion program to assist the licensed
  corporations in increasing their attendance and
  average daily handle.

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Title IVLegislative Intent

• 1102 (2) The authorization of limited gaming by
  the installation and operation of slot machines
  as authorized in this part is intended to enhance
  live horse racing, breeding programs,
  entertainment and employment in this Commonwealth
• 1102 (6) limited gaming is intended to enhance
  the further development of the tourism market
  throughout this Commonwealth

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Initiatives

• Branding PA Racing Logo
• Statewide Marketing Campaign
• Branded Events
• PA as national leader in sport of racing

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Branding

• PA Racing as a unique product in the
  marketplace
• Pennsylvania as producer of superior races and
  racehorses

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Campaign

• Partnership with Tourism Office
• Targeting new demographic of fans
• Creating broad exposure and awareness of the
  excitement of attending a live racing event

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Events

• Festival-type events tailored per track
• PA Producers/Vendors
• Highlighting the racing experience

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Challenge

• Do Something.

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