OTCT Website Project

1
OTCT Website Project

• Welcome!

Old Town Chinatown Business Association
2
Housekeeping

• Facilitation
• Time Management
• Collaboration/Brainstorming
• Consensus
• Deliverables
• Bathrooms
• Refreshments

3
Site Design Project Phases

• Discovery Requirements Collection
• Feature Set Priority
• Policy Draft

• Brainstorming Workshop

Deliverable Documentation of Requirements,
Features and Priorities, Draft Policy Statement

• Design

• Draft
• Review
• Repeat
• Consensus

Deliverable Website Mock-up Pages

• Develop

• Framework
• CMS

Deliverable Tested Website

• Launch

• Web-stats
• Content Development

4
Project Timeline

• Brainstorming Workshop

• Documentation Prep 1 week
• Documentation Sign-off
• Design/Develop Interviews
• Design/Develop Selection

Deliverable Documentation of Requirements,
Features and Priorities, Draft Policy Statement

• Design

• Draft 2 weeks
• Review 1 week
• Repeat as necessary until consensus is achieved

Deliverable Website Mock-up Pages

• Develop

• Website Prototype 3 weeks
• Production Website and CMS 3 to 6 months

Deliverable Tested Website
5
Discovery Requirements

• Four Major Discussion Points
• Website as a Marketing Tool for OTCT
• Identify Audiences
• Outline General Website Policies
• Detail Prioritize Website Feature Set

6
Website As Marketing Tool

• To Promote OTCT as a destination
• For arts entertainment
• For shopping
• For history
• To Create and Foster Synergies
• How do cultural exhibits/events enhance
  businesses? Vice-versa
• How can a coffee shop promote the art gallery
  next door? Vice-versa
• To Enhance Communication
• Create Buzz
• Collaborative blog, wiki

7
Audiences

• The OTCT Website is built for the people who
  visit it.
• Whom do we want to invite?
• What information do they need/want?
• What will compel them to return?

8
OTCT Visitors

• Local, regional, international
• Arriving by car, transit, bicycle, foot
• First-time, occasional, frequent
• Singles, Couples, Families
• Young, Old, X-Gen, Y-Gen, MyGen
• Looking for Recreation, Retail, Business,
  Investment, Cultural Information/Activity

9
OTCT NA

• Residents Homeowners, Renters, Transient?
• Public Safety
• Board Members
• Service Providers
• Arts, Culture, History
• Communications

10
OTCT BA

• Retail
• Service
• Non-Profits
• Autumn Festival
• Investors, Business Development
• Marketing

11
Website Policies

• Chain of Command/Responsibility
• Editor/Curator
• ComCom
• NA/BA
• Content Providers/Contributors
• Advertising (who, rates, terms, etc.)
• Links
• Language translation(s)

12
Feature Set

• Calendar
• Dynamic Homepage
• Search Feature
• Wiki for Association Documents
• News/Event feed
• Blog(s)
• Maps, Biz Directory, Access, Parking
• Contacts
• Newsletter/Crier/E-mail Info
• Community Forum
• Autumn Festival

13
PDNA Calendar
Columbus, GA Calendar
Texas Public Radio Calendar
Willamette Week
OPB Newsroom
Interactive Map Example
George Fox U. Interactive Map
Interactive Walking Map
Whistler BC Interactive Map
Podcast Walking Tour of Cambridge
Interactive Walking Map of Cambridge
Sound About Philly
Podcast of Walking TourJapantown,
Chinatown Podcast of Gallery Tours? Podcast of
Bronze Plaques Podcast of Night District? Blogs
Historical, Nightlife, Services, Resident, Yelp