disruption, innovation, and strategies for public service

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disruption, innovation, and strategies for public
service

• SRG Annual Retreat
• Santa Cruz August 2007

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Loss of listening loyalty

• We have been gaining listening at other stations
  expense for years
• Now they are gaining listening from us

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Disruption of the medium

• Radio is the most resilient of the legacy media
• But slow erosion in use across all formats and
  markets

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Time for an update to our public service
business model

• Relentless focus on listeners
• A public media portfolio
• Changing architecture of service

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Time for an update to our public service
business model

• Relentless focus on listeners
• A public media portfolio
• Changing architecture of service

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What are the indispensable roles we can play in
peoples lives?

• Shift from programs and formats to needs, uses,
  and behaviors
• Review value of our core franchises in changing
  environment
• Explore barriers to use
• Look for extensions to new roles

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Time for an update to our public service
business model

• Relentless focus on listeners
• A public media portfolio
• Changing architecture of service

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Two approaches to innovation

• Sustaining innovations that strengthen the core
• Disruptive innovations that may challenge the
  core but expand the market

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Source Arbitron, AudiGraphics, Audience Research
Analysis
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Source Arbitron, AudiGraphics, Audience Research
Analysis
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Source Arbitron, AudiGraphics, Audience Research
Analysis
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Source Arbitron, AudiGraphics, Audience Research
Analysis
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Source Arbitron, AudiGraphics, Audience Research
Analysis
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Source Arbitron, AudiGraphics, Audience Research
Analysis
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Weekly audience 218,000 gt 397,700
Loyalty 33 gt 41
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Public Radio Podcast Pilot
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Online Original Series
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Online Services
Music
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Community Engagement
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Blog Collectives
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User Generated Content
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Mapping
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Games
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• We cant possibly do all that.
• Well . . . maybe we can.
• Actually, we need to do something like all that .
  . . and we are already doing more than we think.
  

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One more reason for the portfolio strategy
People who use digital radio platforms do not
listen less to AM/FM radio. They listen more!
People who use digital radio platforms do not
listen less to AM/FM radio
Because thats how people listen.
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One more reason for the portfolio strategy
Because thats how people listen. Both/and.
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Time for an update to our public service
business model

• Relentless focus on listeners
• A public media portfolio
• Changing architecture of service

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Network of networks

• Aggregate audiences across multiple streams
• Multiple pathways for greater focus and more
  intense relationships
• Content becomes a commodity context,
  authentication, and recommendation become
  profound

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System architecture

• Sense of place and time
• Paths of revenue
• Power of scale
• Intermediate space
• Shared investments

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A renewed vision

• An audience service imperative and bold goals
• New roles in peoples lives
• Integrated expectations across platforms and
  channels
• The character of our service for a new generation

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. . . we must consider new ways to build a great
network for knowledge not just a broadcast
system, but one that employs every means of
sending and storing information that the
individual can use.A wild and visionary idea?
Not at all. Yesterday's strangest dreams are
today's headlines and change is getting swifter
every moment.
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. . . we must consider new ways to build a great
network for knowledge not just a broadcast
system, but one that employs every means of
sending and storing information that the
individual can use.A wild and visionary idea?
Not at all. Yesterday's strangest dreams are
today's headlines and change is getting swifter
every moment.
Lyndon JohnsonOn signing the Public
Broadcasting Act of 1967
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. . . we must consider new ways to build a great
network for knowledge not just a broadcast
system, but one that employs every means of
sending and storing information that the
individual can use.A wild and visionary idea?
Not at all. Yesterday's strangest dreams are
today's headlines and change is getting swifter
every moment.
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disruption, innovation, and strategies for public
service