TKG Analysts Picks

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TKG Analysts Picks Predictions
Local Online Media London 08 A Special Kelsey
Group Event
February 18, 2008
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Picks and Predictions

• Multi-channel Selling and Performance Management
• Rise of Vertical Sellers Some Sales Effort
  Saturation
• Improved Radio Audience Measurement
• SEO and SEM Platform Ubiquity
• Increase in Content to Reduce Clutter
• Mobile Attack of the Clones V2
• Audio Ad Sales Force and Cross-Platform Buys
• Merchants Gain Voice in Consumer Review Process

• Consolidation Continues
• Empowered Consumers Assert Themselves
• Major Markets Lead the Revolution
• Expanding Online-Only Expansion
• SMB Fence-Sitters Jump In
• More Print Product Diversity
• PFP Gains Momentum
• IYP Goes From A-Z to A-B

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