RAJAR What next

1
RAJARWhat next?

• A presentation to the Radioworks Radio Research
  Forum
• 10th September 2008

2
Background
2004 Methodology under attack
Industry-wide consultation with Mark
Cross 2005 TWG lawsuit struck out in the
High Court tender process for new contracts
3
Background
2006 Contracts awarded to Ipsos and RSMB
(new sample framework, reporting
processing, new TSA structure, platform
detail) 2007 Survey methodology diaries
TNS appointed for PPM pilot with BARB New
contract reported Q2 2007
4
Background
2008 PPM pilot ended Online panel for
podcasting and listen via the internet
New ownership New consultation
5
Consultation
Morag Blazey 237 stakeholders sent online
questionnaire 25 group and individual
interviews
6
Scope of the consultation
To ascertain how the survey should be modernised
to keep pace with and make sense of sweeping
industry changes, and how RAJAR, its board and
committees should be structured to lead and
communicate this process.
7
Scope of the consultation

• Methodology
• Content
• Reporting frequency
• Structure, involvement and perceptions

8
Summary
RAJAR is considered to be hugely important and
yet sits on the periphery of the radio industry.
Often it is seen as a source of work, problems
and angst, and is believed to contribute to
radios credibility problem within the broader
media industry and fuels the view that radio is
old fashioned.
9
Methodology

• Support for the ending of the PPM pilot
• Active interest in electronic / online data
  collection
• Concerns about listening levels
• - Cost
• - Pilot

10
Content

• Platforms essential
• Mobile interesting
• Non linear / podcasting
• No to audience appreciation tracking
• Cautious interest in programming tools and
• bespoke surveys

11
Reporting frequency
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Reporting frequency

• Improve perception
• Smooth results
• Increase workload, time and cost
• Requires faster data turnaround

13
Structure

• Survey body are closely linked
• Confusion over structure and membership of Board
  
• and Committees
• Modernisation, innovation and communication

14
What next?

• Clarify role, vision and objectives
• Explore online data collection alongside the
• current diaries
• Develop additional surveys to help industry

15
What next?

• Engage a wider forum in the innovation programme
• Review committee structure and membership
• Explore ways of involving and communicating
  areas
• of interest to radio industry

16
Encourage stakeholder involvement

• Pride in your industry
• Respect and support the total radio picture
• Look for and use survey materials
• www.rajar.co.uk