A Masonic Leaders Guide to:

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• A Masonic Leaders Guide to
• Public Relations

MWB Neil Neddermeyer www.cinosam.net
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LET THEM KNOW

• WHO YOU ARE!

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THE PUBLICITY CHAIRMAN

• The PUBLICITY CHAIRMAN, is the representative,
  spokesman, and point of information for Masons in
  your local area regarding activities and events.

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Local Newspapers

• Concentrate on the needs of the Press
• Interest to their readers
• Shake hands with your target

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Things to Remember

• Newsworthy
• Common Sense
• No Favorites
• No Favors
• Say Thanks
• Answer Questions
• Have Patience
• Helpful Lists

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Content Ideas

• 1. New Approaches
• 2. Human Interest
• 3. News hooks in your stories
• 4. Potential features
• 5. A flair for the dramatic
• 6. Think about the reader
• 7. Providing support
• Cont.

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Content Ideas

• Special Awards
• Guest Speakers, or interviews
• Reaching milestones
• Public Installation
• Visitations
• The three phases of any project

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Open Houses

• Lodge Building Upkeep
• Prepared Presentations
• Handouts
• Knowledgeable Tour Guides
• Publicize- Publicize- Publicize
• Special Attraction

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Guest Nights

• Available Presentations
• Handling Objections
• -Feel
• -Felt
• -Found

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Guest Nights Cont.

• What do you like most about possibly joining?
• Ask them to apply

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Web SitesThe silent membership tool

• Geared to potential members
• Clear, Concise, and Easy
• Keep updated
• Channel inquirer to your best Brother for the
  job.

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Other Factors

• Signage
• Radio and TV interviews
• Public Presentations
• Person of the Year Awards
• Link fund raisers with charity

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Masonic Light

• Dont keep it under the bushel NEN