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A Masonic Leaders Guide to:

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... PUBLICITY CHAIRMAN, is the representative, spokesman, and point of information ... Concentrate on the needs of the Press. Interest to 'their' readers. Shake ... – PowerPoint PPT presentation

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Title: A Masonic Leaders Guide to:


1
  • A Masonic Leaders Guide to
  • Public Relations

MWB Neil Neddermeyer www.cinosam.net
2
LET THEM KNOW
  • WHO YOU ARE!

3
THE PUBLICITY CHAIRMAN
  • The PUBLICITY CHAIRMAN, is the representative,
    spokesman, and point of information for Masons in
    your local area regarding activities and events.

4
Local Newspapers
  • Concentrate on the needs of the Press
  • Interest to their readers
  • Shake hands with your target

5
Things to Remember
  • Newsworthy
  • Common Sense
  • No Favorites
  • No Favors
  • Say Thanks
  • Answer Questions
  • Have Patience
  • Helpful Lists

6
Content Ideas
  • 1. New Approaches
  • 2. Human Interest
  • 3. News hooks in your stories
  • 4. Potential features
  • 5. A flair for the dramatic
  • 6. Think about the reader
  • 7. Providing support
  • Cont.

7
Content Ideas
  • Special Awards
  • Guest Speakers, or interviews
  • Reaching milestones
  • Public Installation
  • Visitations
  • The three phases of any project

8
Open Houses
  • Lodge Building Upkeep
  • Prepared Presentations
  • Handouts
  • Knowledgeable Tour Guides
  • Publicize- Publicize- Publicize
  • Special Attraction

9
Guest Nights
  • Available Presentations
  • Handling Objections
  • -Feel
  • -Felt
  • -Found

10
Guest Nights Cont.
  • What do you like most about possibly joining?
  • Ask them to apply

11
Web SitesThe silent membership tool
  • Geared to potential members
  • Clear, Concise, and Easy
  • Keep updated
  • Channel inquirer to your best Brother for the
    job.

12
Other Factors
  • Signage
  • Radio and TV interviews
  • Public Presentations
  • Person of the Year Awards
  • Link fund raisers with charity

13
Masonic Light
  • Dont keep it under the bushel NEN
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