A Presentation to The Hollenbeck Home Learning Center 14 March 2002

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A Presentation to The Hollenbeck
HomeLearning Center 14 March 2002

• Everybodys Brainpower
• By Dr. Bob Krone
• Emeritus Professor of Systems
  Management
• University of Southern
  California

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Presentations Should Be

• Brief
• Benefit the audience
• Involve the audience
• Dr. Bob Krone, USC Emeritus Professor of
  Systems Management

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Today We Will

• Briefly define Ideas Unlimited
• with roots in the Crawford Slip Method
  of
• Dr. C. C. Crawford, USC (1926 - 1956).
• All participate in a hands-on workshop
• to produce data on Using Seniors
• Brainpower
• Learn a superior Question-and-Answer
• routine for your future use.
• Dr. Bob Krone, USC Emeritus
  Professor of Systems Management

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Ideas Unlimited

• Opens the door for any group,
• company, agency or organization
• to rapidly capture the creative
• improvement ideas of everyone
• efficiently, and without fear
• of attribution, criticism or
• retribution.

Future Improvements
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What Ideas Unlimited Does

• Captures the judgments, concerns, and
  recommendations of everyone in a group.
• Dr. Bob Krone, USC Emeritus Professor of
  Systems Management

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What Ideas Unlimited Does

• It does that rapidly, simultaneously, and
  usually anonymously
• Dr. Bob Krone, USC Emeritus Professor of
  Systems Management

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What Ideas Unlimited Does

• The ideas collected are in writing, and meet
  research data requirements.
• Dr. Bob Krone, USC Emeritus Professor of
  Systems Management

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What Ideas Unlimited Does

• It does that better than any other survey
  method available today
• Dr. Bob Krone, USC Emeritus Professor of
  Systems Management

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What Ideas Unlimited Does

• The method has been solving problems since
  1925, across disciplines and cultures
• Dr. Bob Krone, USC Emeritus Professor of
  Systems Management

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What Ideas Unlimited Does

• The method will be even more useful in the 21st
  Century than it was in the 20th Century
• Dr. Bob Krone, USC Emeritus Professor of
  Systems Management

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What Ideas Unlimited Does

• Since 1981 I have used it for teaching, writing,
  consulting, presentations and conferences

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Major Difference IU Most Other Surveys

• IU captures improvement recommendations
• Other surveys capture attitudes
• Dr. Bob Krone, USC Emeritus Professor of
  Systems Management

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The Long History of the Method

• Invented in 1925 By Dr. C.C. Crawford.
• Taught and applied by Crawford at USC to 1956
  when he retired.
• Bob Krone brought Crawford back to USC in 1981
  and worked closely with him until his death in
  1992.
• Bob Krone continues to teach, consult, and apply
  the method - internationally.

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Applications 1925 - 2002

• Education, Manufacturing, Management,
• Defense, Advertising, Finance, Health,
  Aviation, Space, Dentistry, Religion,
  Logistics, Veterans Needs, Strategic Planning,
  Universities, Training, Politics, Information
  Systems, Counseling, Needs Analysis,
• Systems Analysis, Human Factors.
• NOTE Ideas Unlimited works to capture
  everybodys brainpower for any need.

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HOLLENBECK HOME SHORT WORKSHOP - 14 MAR 02

• There are 35 million people in the U.S.
  over 65 years old, and 90 are retired
• . . no longer contributing their brainpower to
  the work force and to solving local, state,
  national and international problems.
• There are things people can know only be
  living a long time.
• Statements by Andy Rooney, CBS
  60-Minutes, 2001
• Dr. Bob Krone, USC Emeritus Professor of
  Systems Management

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HOLLENBECK HOME SHORT WORKSHOP - 14 MAR 02

• Todays computers are bringing seniors out
  of isolation, but only 15 of them over
  65 have used the internet.
• Harvard MBA graduate Devin Williams has
  created a web site with 44 classes on
  computer literacy being used at retirement and
  assisted-living facilities (www.
• SpryLearning.com)

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HOLLENBECK HOME SHORT WORKSHOP - 14 MAR 02

• Today we will show how Ideas Unlimited
  can help seniors share their know-how and
  brainpower with others . . with or without
  computers.

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HOLLENBECK HOME SHORT WORKSHOP - 14 MAR 02

• The method captures ideas from people by
  giving them a Target to search their
  memory and focus their thinking.

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HOLLENBECK HOME SHORT WORKSHOP - 14 MAR 02

• YOUR TARGET TODAY
• Problems needing the know-how of seniors
  Where and how my professional or personal
  skills could help

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HOLLENBECK HOME SHORT WORKSHOP - 14 MAR 02

• Think of current local, state, national or
  global problems, projects, or programs that
  link to your professional or personal skills
  and know-how

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HOLLENBECK HOME SHORT WORKSHOP - 14 MAR 02

• It could be in any area. For instance,
  health-care, retirement homes, education,
  religion, business, government, military,
  security, social services, transportation,
  entertainment, tourism, etc.

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HOLLENBECK HOME SHORT WORKSHOP - 14 MAR 02

• Write on a blank data page
• The problem category
• and
• How you could help
• (Try to say it in one sentence)

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HOLLENBECK HOME SHORT WORKSHOP - 14 MAR 02

• Bob Krones example
• Under-utilized senior
• brainpower
• Use Ideas Unlimited to capture seniors ideas
  in retirement homes.

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HOLLENBECK HOME SHORT WORKSHOP - 14 MAR 02

• Sue Krones example
• Children in trouble
• Volunteer to represent the abused childs
  interest in the court system.

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OBSTACLES TO SUCCESSFULLY USING IDEAS
UNLIMITED

• Getting experience.
• Targeting Theory.
• Classification - data.
• reduction to a product.
• Workshop Design.
• Getting more experience.
• Dr. Bob Krone, USC Emeritus Professor of
  Systems Management

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Uses of Data Obtained

• Instant Feedback for info or basis of
  discussion, analysis or consensus
• Classified into sections for a report,
  manual, or book
• Decision making for improvement
• Each workshop is designed to meet the needs
  of a specific group

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Targeting Format

• Noun or Noun Phrase How to . . . . . . .
• Amplifying statement
• Amplifying statement
• Amplifying statement
• Amplifying statement
• _______________
• How to . . . insures performance/directive
  /improvement type
• responses which is the key to creating an
  Ideas Unlimited
• data base.

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Sample Target

• OUR ARCADIA SENIOR CITIZENS GROUP HOW TO
  SUSTAIN INTEREST AND BENEFITS FOR OUR MEMBERS
• Provide your recommendations for hi-value
  programs and activities.
• Remember events and programs that were not
  value-added ( i.e. poor quality).
• Write ideas on data pages for improving any
  aspect of the
• Arcadia Senior Citizens Group. (your
  comments will remain anonymous).
• If you had complete control of your
  group, what would you change?

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IDEAS UNLIMITED ROUTINES

• The 1-Target Workshop.
• The Diagnostic Workshop.
• Procedure Writing.
• The Case Study.
• The Rotation Target Workshop.
• The Position Report Workshop.
• The Target-of-Opportunity
• Personal Productivity Uses.
• Mixes Variations of the above.

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Data Classification Steps

• Collect and shuffle all data pages from a
  target.
• Sequentially ask of each response What
  category name does this fit? Write the name
  on a guidecard to create the category . . file
  alphabetically with data page behind the
  guidecard.
• Go through entire data pages, creating new
  categories or adding pages to matching ones you
  have created.
• Next ask Which categories can be combined into
  a smaller number of super-categories? Do it,
  keeping pages assigned to their categories.
• Prioritize super-categories to be report/manual
  section
• titles convert ideas recommendations
  to narrative edit and smooth for the final
  product.

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Data Writing Directions

• You write in response to a Target.
• You write independently (no discussion).
• Write only one idea per data page, for the
  next response use another data page.
• Long way, one side of page.
• Short, concise language, readable.
• Dont wait for best idea, all ideas lead to
  new ones (like pulling a kleenex from the box).

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IU Doctoral Research

• Quality Management, Hong Kong
• Adventist College - Ben Maguad
• Quality Management, Hong Kong
• Department of Aviation - Ray Tse
• E-Commerce in Singapore - Pierre
• Chenxu
• Professional Women Managers in
• Thailand - Ubonwan Rawd-Iam
• NOTE Illustrative examples of 10 current
  research projects.

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Management Tends, 21st C.

• People and organizations working smarter and
  faster.
• Business and people going global
• Knowledge worker the most valued member
• Internet changing everything
• 3 driving forces Values, Technology,
  Quality
• Constraints of time distance disappearing
• New digital solutions daily
• Strategic Planning Quality Management In
• Product life cycles shrinking
• Zero defects a reality (6 Sigma in Quality
  Mgt)

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The Question-and-Answer Routine of Ideas
Unlimited

• Ask all to write 1 question that they
  believe the speaker should answer for the
  whole group.
• Collect pages with questions and shuffle.
• Divide into 2 equal groups.
• Give to 2 questionners in the group.
• Questionners prioritize their questions and
  alternately read them for the speaker.
• Bob Krone guarantees a dynamic Q A session

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Questions Answers
Dr. Bob Krone, USC Emeritus Professor of
Systems Management
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Contacting Bob Krone

• E-mail BobKrone_at_aol.com
• Phone [phone]
• Mail 950 No. D St.
• San Bernardino, CA 92410
• Web Sites
• http//www.lasierra.edu/sbm/researchguidelines
• http//www.lasierra.edu/sbm/ideasunlimited
• http//www.asq711/quality
• Dr. Bob Krone, USC Emeritus
  Professor of Systems Management
• and Distinguished Visiting Professor,
  School of Business and Management,
• La Sierra University, Riverside, California.