www.cruisebaltic.com

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Cruise Baltic
Ole Andersen Senior Director Sales Marketing
Wonderful Copenhagen Lead partner in Cruise
Baltic Project
www.cruisebaltic.com
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Water is not only dividing - it is also uniting
Uffe Ellemann-Jensen Former foreign minister of
Denmark and chairman, Baltic Development Forum
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1 region 10 countries- 19 destinations
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(No Transcript)
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Logo partner level
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4 cornerstones

• Common service standards
• Common branding
• Common PR
• Common products and marketing

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Handbook

• Common Standards
• Compulsory level
• Voluntary compliance
• Individual added value

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Baltic themes across destinations
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Product guide individual sheets
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Billboard
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www.cruisebaltic.com
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Achievements

• Co-operation (from competition to
  co-operation)
• A higher voice in the cruise industry
• Project goals achieved
• The project continues.

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Essentials for a good INTERREG-project

• Common understanding (Not whats in it for me,
  but whats in it for us)
• Common goals and strong commitment
• Quick results (show that this is not just talk,
  but an action orientated and result driven
  project)
• Understand and respect cultural differences, but
  dont compromise on 1)-2)
• Strong project management is crucial
• Secure progress

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Ideas for new INTERREG-projects

• Support prolongation for the 5 best present
  INTERREG-projects with INTERREG-funding
• Combined other tourism-products developed for
  overseas markets (US and Asia)
• Strengthen the infrastructure in the Baltic Area
  (develop statistics and reasons-to-go between the
  Baltic countries)

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Wishes to INTERREG

• Support good projects and support prolonging
  projects as well
• Look critical at the project and the results
• But dont kill good projects with bureaucracy!