NonProfits and Ektron

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Non-Profits and Ektron

• Presented By
• Sigmund VanDamme
• VanDamme Associates
• www.vandamme.com

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Agenda

• Introduction
• Why Ektron for Non-Profits 
• Unique attributes of Non-profits 
• Ektron Value Proposition for Non-profits
• Benefits of Social Networking to Associations and
  Non-profits
• Ektron in actionPRIMR and NTEA
• QA/Open Discussion

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VanDamme Associates - Technology Integrators for
Non-Profits

• Established in 1992, we develop products and
  offer services specifically for Associations and
  Non-profit Organizations
•  
• We Provide
• Consulting
• Hosting
• Software
• Web Design Development
• Social Networking

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VanDamme Associates

• We work with the following types of non-profits
• Professional associations / societies
• Trade associations
• Fundraising groups
• Government (cities, etc.)

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Systems within a Non-Profit

• AMS system (think ERP system for Non-Profits.
  (iMIS, Avectra, Tass, CGI, Custom).
• Broadcast systems (Email, fax, etc)
• eAvocacy systems
• Accounting
• Website
• Custom applications (member directories, job
  banks, etc.)
• Online eCommerce (event registration, dues
  payments, etc.)
• Web 2.0 (forums, blogs, social networking, etc.)

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Working with Non-Profits

• Long sales cycle
• Fixed bid pricing
• Excellent requirements / market product
  understanding
• Excellent project management

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Ektron Value Proposition

• Ektron is very open with a solid API
• Makes it a good platform for integrating
• All-in-one web-authoring software
• Easy to create, manage and publish content to web
  sites, intranets and other channels
• Social Networking Features built-in
• No penalty for success

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Features of Social Networking

• Blogs
• Tagging / Bookmarking
• Wikis
• File Uploads/Sharing
• Forums
• Shared Calendars or Documents
• Communities (All of the above in one place)

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Benefits of Social Networking to Associations

• Enhancement of the associations mission
• Addition of new features to engage membership
• Facilitates member loyalty
• Provides a real-time community voice for your
  membership, allowing your organization to make
  better business decisions regarding the direction
  of the association
• Extends the organizations brand
• Collaboration on projects

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Ektron in Action PRIMR
Purpose of their website "It provides
information about PRIMR (mission/values, board
of directors, etc.)"   "It provides
conference/meeting information and online
registration."  "It serves as an information
clearinghouse for our industry (by housing
updated regulations, application deadlines,
standard operating procedures, and more)."
  "It offers members access to exclusive
benefits, like members-only webpages, access to
discussion boards, and a searchable membership
directory.  It also highlights these features
visually so non-members can see what they are
missing!" 
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Ektron in Action PRIMR

• "More specifically, for the first time, we have
  been able to use our new website to..."
•  
• "Register the approximately 300 speakers for our
  upcoming conference.  This will save us such a
  huge amount of time, and it is what the speakers
  have been asking for (no more paper forms!)
• "Optimize our e-newsletter.  Since the site is so
  easy to update, and access to certain pages and
  resources can be restricted to members, now
  information that used to be included in our
  e-mail newsletter goes on the site on a monthly
  basis.  This has shortened our newsletters
  tremendously, and pushes people towards the
  website, rather than keeping them in their
  inbox."  
•  
• "As you can see, we have a lot going on and  try
  to accomplish a lot in one not-so-big website,
  and I really feel like Ektron allows us to do
  that cleanly and easily. 

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Ektron in Action PRIMR

• "I just want to reiterate how much I appreciate
  how easy it is to update our website, and to have
  it look (almost) exactly as I want it to.  Based
  on my background (zero technical training no
  serious interest in learning how to code, though
  I know a small bit of HTML), I really should not
  be able to manage a website successfully (in
  terms of making updates, adding new features,
  etc.).  Ektron and VanDamme Associates allow me
  to do that.  I have a ton of flexibility with my
  Ektron editor and, when I find a roadblock that
  may limit what I can do, I call VanDamme and they
  figure out how they can work with me to give us
  what we need."
•  
• --Anne Meade, the Web and Distance Education
  Coordinator for PRIMR
•  
• http//www.primr.org/

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Ektron in Action National Truck Equipment
Association

• Purpose of their website
•  
• Educating members and their 
• associates on important 
• matters affecting the industry 
• and to provide a technical forum 
• for communication between all 
• segments of the work truck industry.
•  

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Ektron in Action National Truck Equipment
Association

• Benefits
• Improved ease of use for visitors
• Ability for members to update profiles online and
  join association-Networking directory now
  available
• Increased internal efficiencies due to database
  communicating directly with site, greater staff
  efficiency when updating information as well
• Easier to search for content and images. Search
  is across all areas of the site and pulls back
  relevant content.
• Easier to maintain.  All components are
  integrated with Ektron and / or VanGo.
• Navigation is easier to use and gets users to the
  information they are looking for quickly. 
• Updated look and feel.
• Increased members-only content with new website
• Year-round access to annual trade show information

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Ektron in Action National Truck Equipment
Association

• We love the absolute ease of use for the
  non-technical staff. Everyone has their own login
  and can be responsible for their own portion of
  the site. Payal also remarked that NTEA loves
  how well organized the site is and that it is
  organized in such a way that serves all of their
  target users that are coming to their site. Prior
  to the new site, a major challenge was finding
  information easily. The sites information is now
  organized into the proper buckets and actually
  serves three separate audiences Association,
  Industry and Work Truck Show.  
• -Payal Jain, the Database and Website Manager for
  NTEA 
•  
• www.ntea.com

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Thank You
visit www.vandamme.com
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Questions/Open Discussion
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Resources

• www.primr.org
• www.ntea.com
•