Internet Use By Age Group

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Internet UseBy Age Group

• Source Business Week
• Forrester Data
• June 2007
• Compiled by The Haefer Group, Ltd.

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IntroductionRealizing that we all have more
than enough on our plates as far as dealing with
the current, The Haefer Group compiled these
trends from Business Week magazine in June 2007.
The trends relate to the use of the Internet, by
age group as young as 12-17 years old.There
has been much discussion regarding the influence
of technology on the Association communitys core
competency of providing information to our
members. We now know what a threat and
conversely opportunity the Internet has been with
regard to our management of information.We
believe in examining these trends that the next
great impact of technology will be to another
core competency of our community networking,
peer counsel and social networking. These trends
are fascinating, at the same time frightening.
For the most part our members are Gen X,
Younger Older Boomers, and Seniors. While the
differences between Gen X and the rest are
notable, the real difference for social
networking comes in looking at the Gen Ys and
those younger. This came home to me as I watched
the coverage of the horrible events at Virginia
Tech. And how this newest group relied on
technology to reach out and to mourn.Lets not
get caught unaware start introducing this
information to you senior staff and
boards!SueSusanne Connors BowmanCo-OwnerThe
Haefer Group, Ltd.703-620-9315www.thehaefergroup
.comsbowman_at_thehaefergroup.com
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CreatorsPublish web pages, write blogs, upload
videos to sites like You Tube
Source Business Week Forrester Data June, 2007
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CriticsComment on blogs, post ratings and reviews
Source Business Week Forrester Data June, 2007
5
CollectorsUse Really Simple Syndication (RSS)
and tag web pages to gather information
Source Business Week Forrester Data June, 2007
6
JoinersUse social networking sites
Source Business Week Forrester Data June, 2007
7
SpectatorsRead blogs, watch peer-generated
videos and listen to podcasts
Source Business Week Forrester Data June, 2007
8
InactivesAre online, dont participate in any
social media
Source Business Week Forrester Data June, 2007
9
Young TeensAge 12-17
Source Business Week Forrester Data June, 2007
10
YouthAge 18-21
Source Business Week Forrester Data June, 2007
11
Gen YAge 22-26
Source Business Week Forrester Data June, 2007
12
Gen XAge 27-40
Source Business Week Forrester Data June, 2007
13
Young BoomersAge 41 to 50
Source Business Week Forrester Data June, 2007
14
Older BoomersAge 51 - 61
Source Business Week Forrester Data June, 2007
15
SeniorsAge 62
Source Business Week Forrester Data June, 2007