21 Ways to Make the Most of Your Website

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21 Ways to Make the Most of Your Website

• A Guide for Successful Businesses

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How bad can it be?
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What action am I supposed to take?
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Do you view this website as credible?
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Are you Inspired?
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Can you pick out the good features?
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Getting closer
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What do want from a great website?

• Should it be
• Your best sales rep?
• A brand new branch?
• A great customer service person?
• A fantastic administrator?

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Build your website for your customer, NOT for you!

• What type of consumer are you trying to attract?
• Think about the key elements required
• Create a clear path from home page to end goal
• Remember - you may have more than one visitor
  type
• How do you keep them all interested and happy?

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What I think a great business site could use
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5 Key Ways to Draw People to Your Site

• Email Newsletters Marketing
• Blogging
• Social Networking
• SEO
• Competitions

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E-Mail Newsletters Marketing

• Publish a regular e-mail newsletter
• Be a responsible e-mail marketer (not a spammer)
• Ask clients what they would like to be informed
  about and adjust your email content accordingly
• Permission based email marketing campaigns
  achieve average response rates of 10, compared
  to banner ads (0.5) and direct mail (1.0 -1.5)

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Blogging

• Blogs are great for businesses, keep your clients
  posted with new events, your own personal train
  of thought and reference material to check out
• We helped a client develop a blog strategy and
  launched a new website called www.enlightphotopro.
  com. In the first 20 days through this marketing
  only, the client generated USD 281,000

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Blog Statistics

• Not all blogs are equal. You cant expect an 8.5
  conversion rate unless you know what you are
  doing so talk to an expert i.e. us!

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Social Networking

• Bebo, Facebook, Youtube, Twitter (John Key is
  making use of this www.johnkey.co.nz )Youtube
  Upload your advertising, create a video blog for
  your clients.

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Search Engine Optimisation

• Work with your keywords to help your natural
  search ranking. Try Google Adwords to attract
  motivated visitors.

• 82 of New Zealanders search Google first for a
  product or service, 4 x higher than any other
  online directory.
• 33 happily view a Google Adword.
• Where do you rank?

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Competitions

• You can draw people to your site from feeder
  sites e.g. www.blinky.co.nz and by allowing
  people to referral market to competitions.

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5 Hot Ways to Convert Visitors

• Client testimonials
• Media clips library
• Slideshare
• Shopping cart
• Surveys

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Client testimonials

• Establish your credibility
• Show what clients say about you
• Add logos for organisations you belong to

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Media clips library

• Provide audio and video clips quickly and easily

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Video on my website Will it work for me?

• 82.6 of consumers are more likely to buy from a
  company website that has a web commercial
• 68.4 of consumers are more likely to buy
  products online after seeing a web commercial

Jeffrey GitomerThe Power of Video Testimonials...
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Slideshare

• Is a great way to share presentations/tips and
  more on your website

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Shopping cart

• Sell products - physical, electronic or workshops
  - directly from the site
• Shop windows
• Display products and services in lists
• Proposal generation order acceptance

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Shopping Carts are 25 more effective
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Surveys

• Survey your site visitors to discover their
  challenges and questions
• Conduct detailed surveys for client feedback,
  assessments and diagnostics

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6 Tips to Keep Them Coming Back

• Shuffle/Automatic UpdatesDisplay a
  randomly-changing list of things on your site -
  e.g. a "tip of the week" or "photo of the day"
• E-coursesDeliver your expertise in
  automatically-scheduled e-mail courses
• E-Book Downloads, Publish e-books and special
  reports
• Events- RSS FeedsPublish a simple Web-based
  calendar of events or display latest industry
  news straight to your site.
• Password-protected areas (Intranet)Increase
  value by providing protected areas for selected
  clients
• Document Vault.Build a "resource library" of your
  favourite Web sites, e-books, audio clips and
  other material and choose which parts you make
  public or private.
• Self-assessment quizzesAllow visitors to assess
  themselves their business
• Podcastinge.g. RichDad.com

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Learn from the best and delete the rest

• Sites that get it right!

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Build credibility
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Be direct sign up on the home page
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Help the visitor to think less

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Package your service as a product
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Create a community feel with your clients
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BUT at the end of the day its not what your
site looks like but how it performs!
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Ultimately about Return on Investment

• The only non product selling site out of 1000
  Datum customers who is in our Top Ten Most
  Profitable List 3 main reasons being
• Productised his services
• Email marketing really works just check out the
  spikes (screen shot)
• Enquiries - newsletter registrations

• Nett result 30 of his business comes from
  his website

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Take Action Now

• If you want to talk to NZs best internet
  marketing Guru make an appointment today
• I will put a plan together that will generate 25
  more profit or your money back!
• Can you afford not to act now?

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3 Ways You Can Start

• Attend the next Datum Connect Seminar
• Ask for my personal e-newsletter that I only send
  to my valued clients
• Book yourself in for a one on one consultation to
  find the best solution for your business
• See this presentation again online at
• www.datum.tv/gabor