how new technology is changing campaigning

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how new technology is changing campaigning

• liam barrington-bush
• ncvo campaigning effectiveness

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what do people mean when they talk about new
technology/media?

• web 2.0
• social networking
• podcasting/vidcasting
• blogging
• wikis
• sms texting

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what are the new tools?
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why are campaigners using new technology?

• to reach greater numbers
• to address physical access concerns
• to engage a younger audience
• to save money
• to work outside of groups reach
• to increase speed of communication

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making new technology work for yourcampaign
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tips for new e-campaigners

• build a strong database
• brief, focussed communication
• make it personal
• strategise for different levels of engagement
• coordinate online and offline activism

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this just in!
louder.org.uk to launch June 29th 2009!
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Louder.org.uk

• what it is
• how it happened
• and why you should care...

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what it is
Louder.org.uk is the new online home for
campaigners across England.  The countrys first
web-based Campaign HQ draws together a range of
new and established online advocacy tools in an
accessible control panel covering internal
external campaign functions such as fundraising,
evaluation, publicity petitioning. 
Louder.org.uk establishes a much-needed online
space for campaigners of all levels from
international NGOs, to individual grassroots
activists to work together creatively through
new established technologies, methods mediums
towards a fairer more just world for all.
Together we are LOUDER!
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what it is
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what it is
Louder.org.uk is the place where the new media
tools and buzzwords you dont understand

• are explained
• made accessible and
• put to use for your campaign!

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what it is
For example
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how it happened

• Once upon a time
• chris stalker
• john sargent
• major shifts in new media
• some interesting conversations
• a few combined job changes
• nss cash injection, 2008
• many hours coding time
• ___________________________
• Louder.org.uk

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and why you should care...

• Because
• campaigning technology is changing everyday
• there are loads of campaigners campaigning on
  similar issues to yours that you dont know yet
• its free!
• were looking for people to test it out, before
  launch
• its easier than learning all this stuff on your
  own
• it offers more tools than its paid-for
  equivalents
• it allows people to support your campaign in the
  ways that they choose to
• you can tap into much broader circles of
  supporters than you could with other methods

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how to find out more

• Email Liam
• liam_at_louder.org.uk
• Follow us on Twitter
• http//twitter.com/louderdevelop
• Join the Facebook Group
• organisations/advocacy organisations/louder
• http//www.louder.org.uk
• launching June 29th, 2009!

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how to contact us
ncvo campaigning effectiveness liam
barrington-bush liam.barrington-bush_at_ncvo-vol.org.
uk 020 750 3151 http//www.ncvo-vol.org.uk/ce