Facebook Recruiting Secrets

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Facebook Recruiting Secrets

• Tips and tactics for recruiting candidates on the
  webs fastest growing social network.

Chris Russell, President Founder chris_at_jobsinpod
s.com
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A little comedy first

• http//www.youtube.com/watch?vIFEmyYPrSBc

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Facebook Stats

• More than 132 million users (49 mil U.S.)
• 1 social network in world (comScore)
• More than half of active users return daily
• People spend an average of 20 minutes on the site
  daily (comScore)

• More than half of Facebook users are outside of
  college
• Average age 25
• Maintain 85 percent market share of 4-year U.S.
  universities
• 3 site among college kids

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Why recruit on Facebook?

• Engage candidates on their own turf
• Establish a dialogue
• Promote your employment brand
• Connect on a personal level
• Drive traffic to corporate career site
• Proactive recruiting

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How Facebook is Organized

• Different Networks
• Regional (open)
• Workplaces (closed)
• High Schools (closed)
• Colleges (closed)
• Groups (open)
• Fan pages

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Facebook Recruiting Secret 1

• Tap the Regional Networks
• Post events (job fairs)
• Post jobs (marketplace)
• Assign multiple recruiters to each region you
  recruit in

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Facebook Recruiting Secret 2

• Start a Group Your Company is hiring
• Establish your brand
• Add unique content, message members
• Get your employees involved
• American Heart Association Is Hiring
• EY group has 13,000 members

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Facebook Recruiting Secret 2

• Send email blasts

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Facebook Recruiting Secret 3

• Target Alumni
• Court boomerangs as a talent source
• Call it Ex-company name or Company name
  Alumni
• Drive traffic back your site
• Ask for referrals

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Facebook Recruiting Secret 4

• Advertise with Social Ads/Facebook pages
• Cheap easy
• Advertise anything your career site, a job, a
  group
• Get started for as little as 5
• Highly targeted

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Facebook Recruiting Secret 5

• Enable Your Workplace
• Serena Software Facebook Fridays
• Recruit and retain
• A corporate culture that fosters a sense of
  community and fun will help us get more done
  Jeremmy Burton, CEO, Serena Software
• PR http//www.serena.com/company/news/pr/sPR_1102
  2007.html

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Success Stories!

• Lisa Graham, Sprint recruiter
• Direct hires I would say 3 or 4 from Facebook
  and 5 or 6 from Myspace. The bigger success has
  been on the continued follow up and word of mouth
  from these two sites. I often get emails from
  individuals that say my friend is on your page
  and said you're hiring, and I have a friend that
  is interested...and that gets the ball rolling
  and brings in more referrals. I also have
  candidates follow up with me on their status
  during the hiring process via Facebook which has
  made it easy to stay connected to candidates
  through out the process.

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Success Stories!

• AliceFaith Curtiss, American Heart Association
  recruiter
• So far I'm impressed with the response. We got a
  slow start, but it seems to be picking up now. So
  far I've had several good referrals, inquiries
• Have you had actual inquiries from candidates
  about jobs? Have they sent you messages via
  facebook?
• Oh yes, definitely. They've even found me on
  here from other states and asked for help.

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Your Facebook Strategy

• Facebook is a strategic, long term recruiting
  strategy to establish relationships over time.
• Build your brand
• Communicate
• Participate
• Start a dialogue
• Be consistent keep it updated

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Contact Info

• chris_at_jobsinpods.com
• [phone] ext. 101
• www.jobsinpods.com
• Jobs in Pods is a division of AllCountyJobs.com,
  LLC
• Read my blog about Social Media Recruiting
• http//jobsinpods.wordpress.com