Social Media For B2B

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Social Media For B2B

• Marc Wright
• Publisher
• Marc.wright_at_simply-communciate.com
• 07979 803 029

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Social media tools

• Blogs
• Forums
• Video on the web

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Who do we trust?

• We trust
• Each other
• Independent subject matter experts
• NGOs
• We dont trust
• Business
• Government
• Mainstream media

Person like yourself or your peer is seen as
the most credible spokesperson about a company
and among the top three spokespeople in every
country surveyed. 2006 Annual Edelman Trust
Barometer
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The rise of the authentic voice
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• http//www.unlimited-spurt.org/

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Edge content

• Markets are conversations
• www.cluetrain.com

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Social media tools

• Blogs
• Podcasts
• Video on the web

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Anatomy of a successful executive blog
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Why does it work?

• He actually writes it
• He pays attention to the comments
• He doesnt try to own it
• Hes comfortable with the comments
• He sees the value in interacting with customers
  directly

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Blog policies for authors

• Determine frequency of postings
• At minimum, twice weekly
• Agree upon content mechanics
• Word limits, artwork, cross-linking minimums,
  etc.
• Agree upon blog style / voice
• Friendly, witty, candid, intelligent, humble
• Decide upon comment policy
• Allow them?, How to handle deletions, etc.

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Corporate blogging best practices

• The Weblog Handbook, Rebecca Blood
• http//www.rebeccablood.net/handbook/excerpts/webl
  og_ethics.html
• The New PR Wiki
• http//www.thenewpr.com/wiki/pmwiki.php
• New Communications Review
• www.newcommreview.com
• Naked Conversations, Shel Israel Robert Scoble
• http//nakedconversations.com

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Video podcasts

• Vodcasts
• Video iPods
• 3G phones
• Youtube
• If you thought blogs are powerful.

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• http//www.youtube.com/watch?vMaIq9o1H1yo

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Social media tools

• Blogs
• Podcasts
• Video on the web

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Social Media For B2B

• Marc Wright
• Publisher
• Marc.wright_at_simply-communciate.com
• 07979 803 029