Kansas LEAN Leadership to Encourage Activity and Nutrition 2005

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Kansas LEAN Leadership to Encourage Activity and
Nutrition 2005
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Introductions

• Paula Marmet, KDHE
• Brandon Skidmore, KDHE
• Jennifer Church, KDHE
• Judy Johnston, KUSM-W
• Amy Chesser, KUSM-W
• Carolyn Williams, KHF
• Partners on the phone

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Kansas LEAN Vision

• Kansans possess the attitudes, knowledge, skills
  and opportunities necessary to make healthy
  nutrition and physical activity choices

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Kansas LEAN Mission

• Facilitate a coordinated statewide effort to
  increase physical activity and improve nutrition
  practices of Kansans

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Kansas LEAN Campaign on Nutrition Physical
ActivityFunded by the Kansas Health Foundation
Strategy

• Develop and implement a unified approach and
  dissemination plan to influence nutrition and
  physical activity practices in the Kansas
  population

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New Project Objectives

• Reconvene Kansas LEAN Partners
• Assess social environmental changes in Kansas
• Develop consistent nutrition/physical activity
  messages
• Identify adapt tools supportive of the messages

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New Project Objectives

• Test messages supporting tools in place-based
  settings
• Work with Kansas LEAN Partners to disseminate the
  message tools
• Develop implement evaluation plan

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Reconvene Kansas LEAN Partners

• Nov. 18, 2005, conference call
• January 13, 2006, meeting in Topeka
• Who should be at the table?
• Additional calls meetings to be scheduled

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Assess social environmental changes

• 279 surveys mailed Summer 2005
• 46 completed surveys recd.
• Demographics of respondents
• Kansas LEAN Partners
• 12 yes
• 20 no
• 14 dont know
• LEAN 21 Partners
• 6 yes
• 28 no
• 11 dont know
• 1 no answer

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Assess social environmental changes

• Types of organization
• County Health Dept. 17
• Schools/Colleges 10
• Other (State agencies, community agencies,
  community coalitions, community foundations - 19

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Programs or activities to address obesity, poor
dietary choices and/or sedentary lifestyle
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Programs or activities to address obesity, poor
dietary choices and/or sedentary lifestyle
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Programs or activities to address obesity, poor
dietary choices and/or sedentary lifestyle
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Programs or activities to address obesity, poor
dietary choices and/or sedentary lifestyle
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Programs or activities to address obesity, poor
dietary choices and/or sedentary lifestyle
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Reasons activities were discontinued
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Places Targeted Schools Child Care
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Places Targeted Schools Child Care
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Places Targeted Schools Child Care
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Places Targeted Worksites
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Places Targeted Faith Communities
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Places Targeted Senior Centers/Programs
23
Places Targeted Youth Development Organizations
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Places Targeted Other
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Does your organization currently promote a
consistent logo or nutrition/PA message?
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Next steps

• Develop consistent nutrition/physical activity
  messages

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How should we proceed?

• Examine state national campaigns
• Develop and test messages through focus groups
• Other ideas?

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What specific groups should we target with focus
groups to test messages?

• By age?
• By geographic location?
• By place?

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If we do both face-to-face and phone focus
groups, how do you suggest we recruit
participants? How could you/your organization
help?
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Next Steps

• Identify adapt tools supportive of the messages

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Supportive Tools

• Think about what kinds of resources/tools are
  most useful to your organization for each age of
  target audience
• Children gt11 years of age
• Youth aged 11-18
• Young adults
• Middle aged adults
• Older adults

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Supportive Tools

• Think about what kinds of resources/tools are
  most useful to your organization for each
  place-based target audience
• Schools and Child Care Settings
• Child care
• Elementary schools
• Middle schools
• High schools
• Colleges
• Worksites

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Supportive Tools

• Think about what kinds of resources/tools are
  most useful to your organization for each
  place-based target audience
• Faith Communities
• Senior Centers/Programs
• Youth Development Organizations
• Public Health organizations
• Community organizations
• Others?

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January 13, 2006, Meeting
Kansas LEAN Leadership to Encourage Activity and
Nutrition

• 10 am 230 PM
• Topeka
• Lunch provided

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January 13, 2006, Meeting

• Proposed Agenda
• Presentation of National Campaigns Supporting
  Research
• New Dietary Guidelines- Are they really new?
• Group Discussion and Recommendations
• Message concepts
• Language to consider
• Language to avoid
• Target audiences
• Preferred Tools
• Methodology
• Next Steps

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Does this proposed agenda meet your needs?What
might you want to eliminate? What else do you
want to include in the January meeting?
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Are all of those on the call today interested in
being a part of this initiative?
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What additional questions do you have at this
time?
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What other agencies/organizations or individuals
should be invited to the January 13, 2006,
meeting?