John Lincoln, Vice President, Enterprise Marketing

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MECOM - 2009Manufacturing Logistics forum

• Presented by
• John Lincoln, Vice President, Enterprise
  Marketing

This document is confidential and is intended
solely for the use and information of the client
to whom it is addressed.
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More agility in the value chain
Daniel Cali
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Introduction
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du shareholders
Paid up capital AED 4 billion Mubadala
Development is a Public Joint Stock Company,
wholly owned by the Government of Abu Dhabi. The
company manages a portfolio of local, regional,
and international investments TECOM is a limited
liability company and a wholly owned subsidiary
of TECOM Investments FZ LLC, which is a part of
Dubai Holding LLC The shareholders offered 20 of
their shares in a public sale on March 2, 2006
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Our Vision Broadband Everywhere
Cable
Internet
IP Network
802.xx Access
2G/3G/HSPA
Packet Mobile Network
Circuit Mobile Network
B-2-B Solutions
WiMAx
Services that suit your business or lifestyle
available anywhere, anytime
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UAE Market and Opportunity
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Very Large

Large

Medium

Small
du serves across all the vertical markets in the
Enterprise segment
Oil Gas
Manufacturing
Construction
Communications/Transport
Real Estate
Hospitality
Financial Services
Social and Personal Services
Agriculture
Utilities
Wholesale/Retail Trade
Government Servcies
Manufacturing is a primary industry vertical that
we are focused on
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Evolution of manufacturing in the UAE

• Initial investments in industry focused on
  petrochemicals, fertilizers, cement and aluminum.
• Subsequent investments covered the following
  areas
• Electronic items and light machinery
• Capital-intensive high-technology
• Construction products,
• Air conditioning and refrigerating equipment,
• Environmental and pollution control equipment
• Sporting equipment

Manufacturing represented 10 - 12 of UAE GDP in
2007
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Key issues and trends in manufacturing
- Globalization (RD, production, suppliers, ) -
Outsourcing (production, engineering,
logistics,) - Customer satisfaction/retention
concerns - Innovation (RD efficiency,
segmentation,) - Pricing pressures (competition,
labor, materials) - Compliance/Regulation
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Key issues in the logistics industry
Highly fragmented, non-standard communication
methods
Players have different capability levels to
transact electronically
High effort and cost to establish point-to-point
connectivity to cater to new business process
High rate of date re-entry at multiple process
points
Lack of proper system controls leads to errors,
fraud and cargo delays
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Key industry challenges and opportunities
Problem How to Deliver the Right Information,
at Right Time, in Right Format to the Right
Person
LOGISTICS Inventory Management Scheduling/Disp
atching Picking Put away Parcel Delivery
Tracking Yard Management Reat Time
Monitoring Field Route Sales
What can Be done?

• Reducing paper based transactions (WIFI)
• Identification of vulnerabilities (RFID, CCTV)
• Process simplification (RFID, In-building
  wireless telephony, Mobility)
• Reducing container idle time (Real time Data)
• Impacts of missing and late information (WIFI,
  Real Time Data,)
• The cost of delays (Mobility, END to END and
  Security, Real time Data, E-Learning)

MANUFACTURING Inventory Management WIP
Tracking Plant Operations Quality Control Quality
Assurance Asset Tracking
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Changing Manufacturing Logistics Environment
With horizontal integration suppliers become
partners
Lead time to Just-in-Time to Real-Time
Competitive differentiation comes from creating,
organizing, and sharing information across the
Enterprise better than your competitors
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Rethinking Manufacturing Communications
AWARE (PRESENCE)
VIRTUAL AND PERVASIVE
MULTIMODAL
PERSONAL
NATURAL
MEDIA-RICH
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Case studies
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Sample of issues in the manufacturing value chain
10-20 of orders are generating exceptions
Inventory shortages
Machinery breaks down, difficult to reach
production managers
Changes in demand or inventory, traffic, truck
malfunctions
Event-based email alerts are no longer good
enough! Faster more effective
communication/collaboration is required
Leverage policy services to enable real-time
collaboration between necessary parties to
resolve order exceptions.
Leverage speech and media services to instantly
interact with product specialist, locate and ship
nearest inventory.
Leverage presence services and video to locate
and alert the closest person to the problem and
walk through how to fix it.
Leverage policy and mobility services to send an
automated call to truck drivers in real-time with
new route information.
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A Logistics Scenario Today
BL, Invoice, Pack List, etc
LC
Bank/ Insurance
Shipping Instructions
P.O.
LC Application
BL
Statuses/ Changes
A Logistics Scenario Today
Rates Schedules
Declaration/ Permits
Data Re-entry?
Manual or Electronic Communication
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Manufacturing Example Connected factory floor

• Technology IP Unified Communication

Business Need How to Deliver the Right
Information, at Right Time, in Right Format to
the Right Person
Solution One-Touch information access on IP
phones enables customer service to address ALL
customer inquiries before ending a call. Mobile
handset extend existing investments in enterprise
applications
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Manufacturing Example ITaaS for Small/Medium
Business
Business Need How to reduce IT CAPEX and OPEX ?
Solution IT-as-a-Service provides SMBs with on
demand business capability with an integrated
suite of hardware, network and software solutions
along with business, technical and consulting
services. Virtual Service Provider
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Logistics Example Telemetry wireless asset
tracking
Business Need How to secure truck and cargo in
case of hijacking?
Technology mobile telemetry data SIM card

• Solution
• Telemetry services from du enable machine to
  machine data communication
• Seamless connectivity over GPRS network with
  attractive rates on telemetry data pools and
  bundles.

Tracking units are fitted into vehicles which
capture vehicle activity data including location
and timing, automatically
The data is remotely transmitted to our web
application system where it is processed into
valuable management information to support
decision making and control
Source Fleet Owner
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Logistics Example Video Surveillance over IP
(Safety Security)
Technology IP Wireless and Unified Communications
Business Need How to prevent from Cargo theft ?
Solution One Network one Security
Management same staff more flexibility new
services like monitor from everywhere over the
phone or over a PDA and send information to every
device Face recognition learn patterns and
react on that. Impact Improves Efficiency
Improves Effectiveness Improves Safety Improves
Timeliness !
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Manufacturing Example Tracking and CCTV
Business Need How to ensure that component will
be delivered in time and not damaged?

• Technology Wireless, In real time
• From any device
• From anywhere
• On demand
• When authorized
• lower Insurance
• reduce Thefts

• Solution Wireless scan of Barcodes and tracking
  of the position of the scanning device. Position
  and time is linked to CCTV to find out who was
  involved in a process or how the package looked
  like in time of arrival. WLAN and CCTV
• Impact Videos and Pictures to demonstrate who is
  responsible for what. Making sure that components
  will be delivered in time and not damaged.
  Decrease cost of insurance.

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du brings differentiated services for key
industry verticals
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