Maximizing Revenue per Subscriber Through Efficient Bandwidth Utilization

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Maximizing Revenue per Subscriber Through
Efficient Bandwidth Utilization

• Bob Saffari
• Sr. Director of Marketing and Business
  Development
• Advanced Video Products

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What Do The Consumer Really Want?

• More SD Channels
• On Demand
• More HD Channels
• Or Premium Content
• On Demand
• More BW Services
• Voice Video Communication
• User Generated Content

3
Compression Makes It Possible
HD MPEG2
SD MPEG 2
HD MPEG4/H.264
1995
2000
2005
2008
2010
4
ADSL2 Based Deployments for IPTVs
Internet 2Mbps
SD 2.5Mbps
SD 2.5Mbps
SD 2.5Mbps
20Mbps
HD 9 Mbps
Today
All Bandwidth Consumed
5
VDSL Based Deployments For IPTV
Today
All Bandwidth Consumed
6
Efficient Encoding Transcoding Frees
Bandwidth
Today
All Bandwidth Consumed
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What Could Service Provider Do with Extra
Bandwidth?Option 1 More SD and More HD Channel
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What Could Service Provider Do with Extra
Bandwidth?Option 2 More Broadband and Extra HD
Channel
Internet 2Mbps
8Mbps Available
HD 6Mbps
Internet 2Mbps
Internet 2Mbps
SD 1Mbps
SD 1Mbps
SD 1Mbps
SD 1Mbps
24Mbps
24Mbps
HD 6Mbps
HD 6Mbps
HD 6Mbps
HD 6Mbps
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Making HD Compression More EfficientScalable
Platform Multi-Pass Encoders
1080P to 1080I Video Splitter
3G HD-SDI Input
DDR2
DDR2
DDR2
DDR2
HD Vin
DDR2
HD Vin
DDR2
HD Vin
DDR2
HD Vin
DDR2
Audio Input
SBP
SBP
ADC
I2S
SBP
SBP
SBP
SBP
SBP
DX1 Slave
ASI Output
SBP
SBP
TS Out
SBP
DX1 Master
SBP
SBP
DX1 Slave
SBP
SBP
DX1 Slave
ASI
PCI 32/66
PCI 32/66
PCI 32/66
PCI 32/66
PCI 32/66

• HD MCTF ( Pre-processor) with HD Encoder and PIP
  Video

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Creating Bandwidth Intelligent HD and SD
Transcoders
Media Library MPEG2
Worlds First Single Chip Intelligent HD
Transcoder
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Creating Bandwidth Professional Decoders
Re- Encoders
Challenging Content
Decoder Video Enhancements High Quality
Re- Encoder
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What about Premium Content?Enabling Full HD
Encoders for (Premium Content)
FullHD 8Mbps
8Mbps Available
Internet 2Mbps
Internet 2Mbps
SD 1Mbps
SD 1Mbps
SD 1Mbps
SD 1Mbps
24Mbps
24Mbps
HD 6Mbps
HD 6Mbps
HD 6Mbps
HD 6Mbps
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DominoXPro Scalable Platform Enables 1080p60
Cluster 1
1080P to 1080I Video Splitter
Cluster 2
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DominoX Architecture for Codec Transcoding

• To Homes MPEG-2 HD ? H.264 HD
• In Settops MPEG-2 or H.264 SD/HD ? H.264 SD
  Low Res Codecs
• On The Go H.264 SD/ HD ? H.264, VC1, MPEG 4
  (QCIF/CIF,VGA, SD)

• From Content Creation to Content Consumption
  Transcoding is
• The Catalyst and a Crossing Bridge Between
  Digital Islands

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Summary

• Efficient Encoders and Transcoders Create
  Inflection Points
• Enabling More Services
• Creating More Compelling Ecosystem (End-to-End)

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Thank You