Outreach is

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Outreach is not Convincing and Selling. Outreach
is Learning and Negotiating.
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• Three Things to Believe
• Service Matters More Than Outreach.
• Perceptions Matter More Than Reality.
• No One Tactic Will Work.

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• Be Skeptical About Focus Groups.
• Outreach and Retention are Different
  Problems.

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TWO THINGS WHEN YOU GET BACK 1. DO/NONDOER
RESEARCH -300 people -Real barriers are 2.
Focus Messenger Rather Than Message -Get on
news -Organize events -Youth (13-18) -(?)
Credible Sources -Take advantage of controversy
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UNINSURED HAVE HEALTH CARE 1a. What good things
happen? 1b. What bad things happen? 2a. What
makes it easy to do? 2b. What makes it hard to
do? 3a. Who cares if you do this? 3b. Do you
care about their opinion?
Non Doers Doers