Cascade Village

1

• Cascade Village
• Music dinner in the village
• july 2009 august 2009
• Objective
• To generate traffic in the village to this
  annual event and increase market share.
• Prepared for
• Heather koch
• Joey cooper
• Presented by
• Sunni Denoux
• Christine Limburg
• Submitted on july 2, 2009

2

• Music dinner in the village
• promotion
• To kick off this event we would like to have
  someone from cascade village join the morning
  show on clear. This will generate excitement for
  the upcoming concerts.
• Clear 101.7fm will promote dinner music in the
  village a minimum of 6 times per day through jock
  talk.
• Total promos 90. Value 2,250
• Cascade village music dinner in the village
  will be promoted on klrrs web site.
• Value 1500
• Cascade village music dinner in the village
  will be promoted in our weekly e-letter. Value
  1250
• Each of our radio stations will do public
  services announcements encouraging people to
  attend the event.
• Combined communications will produce a commercial
  for the event.

3

• Music dinner in the village
• schedule
• Total commercials 75
• Clear 101.7fm klrr
• Proposed schedule
• 7.27-8.28 m-f 5 commercials per day on
• Mondays, Wednesdays Fridays 7a-7p
• 8.1 KLRR 2 hour remote kick off - time tbd
• Investment 2,500
• Authorized by______________________
• Date________________________________