Why Dublins Q102

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Why Dublins Q102

• Number 1 Dublin Station for adults 35
• Number 1 Dublin Station for adults 35-44
• Number 1 Dublin Station for adults 35-54
• 135,000 people listen each day
• 71,000 Housekeepers listen each day
• 55 Female 45 Male
• 40 of Daily listeners are ABC 1 social class

JNLR/MRBI JULY-DEC / DAILY REACH
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Why Dublins Q102

• Primary 35-55 year old Dubliners
• Secondary 25-34 year old Dubliners

Target Audience
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Why Dublins Q102

• Dublins Q102 is the only local Dublin Station
  geared for the adult 35 audience. The other
  stations target the youth market.

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The Power of Radio

• 85 of Dubliners listen to the radio everyday.
• On average Dubliners listen to the radio for 3.5
  hours a day. Radio is a part of life as
  convenient as turning on the lights and best of
  all its free to the consumer.
• Radio is theatre of the mind the pictures
  created are in the mind of the listener and are
  limited only by imagination.
• Radio targets people by demographic and
  lifestyle. Most of all, it is cost efficient and
  produces great advertising results.
• Dublins Q 102 listeners listen for longer than
  the average - over 4.5 hours each day.

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The Power of Radio

• Radio listenership remains strong, while time
  spent with other media is in decline.
• Radio can reach on-the-go consumers!
• Radio reaches prospects closest to the point of
  purchase.
• Radio can target specific age groups your
  customers.
• Radio is king for establishing top-of-mind-awarene
  ss.
• 50 of adults who've made a purchase in the past
  24 hours were reached by radio within an hour of
  the purchase.  You get the last word with your
  consumer!

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The Power of Radio

• Radio is the most cost effective medium in
  Dublin.
• Radio is ideal for local Dublin businesses as
  Dublin listeners have a very close relationship
  with their favourite radio station.
• Dont be a stranger there are 135,000 potential
  customers waiting to hear from you each day on
  Dublins Q 102.

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Dublins Q102 Premium Club

• Can you afford radio advertising?
• Can you afford not to?

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Why Dublins Q102

• For more information about Advertising,
  Sponsorships or Competitions please e mail
  Deirdre Gleeson at deirdre.gleeson_at_q102.ie