art%20127%20::%20graphic%20symbolism

1

• art 127 graphic symbolism

week 16 a
2
in-class example

• Elf Design - Logo Design Process
• http//www.elf-design.com/processLogo.html

3
in-class example

• Ian Landsmans Weblog - Creating a Business Logo
• http//www.userscape.com/blog/2005/01/31/creating-
  a-business-logo/

4
todays agenda

• Today is a working day
• choose which designs you would like to add to
  your portfolio
• work on any sketches that you need to clean up
• scan your sketches, then clean them up in
  Photoshop
• design your 8.5 x 11 layout for your chosen
  portfolio items
• what is the narrative of your portfolio entry?

5
in-class presentation

• how to prepare your web site to become a
  portfolio entry
• gather all of your assets
• creative brief
• sketches
• all iterations of your digital logo designs
• save out 300dpi images of your content (sketches
  mainly)
• make a folder to place all of your content
• clean up your illustrator files
• consider copying and pasting all assets into one
  file
• digitize your sketches (scan them, clean them up,
  save them out as uncompressed .tiffs)
• design your layout
• you can use either Illustrator or InDesign

6
in-class project

• Tips for digitizing your sketches
• clean up your sketches before scanning them
• use a thick black marker in order to get a high
  contrast scan
• adjust the scanner contrast settings before
  scanning
• scan your sketches at 300dpi
• clean them up in Photoshop
• erase dirt and unnecessary artifacts from your
  scan
• dont go crazy with this, they are sketches after
  all
• adjust your image (levels, contrast, etc.)
• save out all images as uncompressed .tifs into
  the folder that you made for all of your
  portfolio content

7
in-class project

• tips for designing your portfolio layout
• design the layout for how you want to show the
  progression of your designs from sketch to final
• consider a diagram/flowchart/heirarchy tree
  showing the full design process on one page
• use the layout example that I show in class as an
  example if you like, but please feel free to
  design your own as well
• you can design your layout in either portfolio or
  landscape view
• things to keep in mind
• what is the narrative of my portfolio entry?
• beginning, middle, end
• beginning what is the primary design problem at
  hand? who is the client? what is the targeted
  audience? what is your primary goal/objective for
  the site? what are the major obstacles?
• middle what steps did you take to try to solve
  your design problem(s)?
• end how did you ultimately solve/resolve all of
  your design problems?
• how can I best show this full design problem
  solving process from concept to final design?

8
in-class project

• elements to consider including in your portfolio
  entry
• your name, the class, the date
• a project title
• brief description of the project (1 or two
  paragraphs at the most - consider including your
  primary goals/objectives, main design problems at
  hand, and target audience)
• very rough sketches
• very clean sketches
• thematic titles/captions for all images
• color studies
• typography studies
• multiple rounds of designs
• a diagram/flowchart/hierarchy tree that
  demonstrates the full design process on one page

9
last homework assignment
due 12.08.05

• Portfolio entry items
• assignment Choose one or more designs that you
  produced in this class and prepare them to become
  a part of your personal portfolio. Design the
  layout of your portfolio entries in such a way
  that demonstrates the full design process from
  concept to final product.
• format
• digital 800x600 72dpi .gifs or .pdf file of your
  portfolio entry
• printouts 8.5 x 11 sheets of paper

10
(No Transcript)