Wherever Life Takes You

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Wherever Life Takes You
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Wherever Life Takes You
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Wherever Life Takes You
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(PT)2
(PT)2 is a 5-year nationwide education and
outreach initiative designed to build support
for public transportation among the public and
among local, state and federal officials in
order to positively impact funding and policy
decisions.
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(PT)2 Goals

• Increase federal funding for public
  transportation.
• (Reauthorize TEA 21 with increased funding.)
• Increase support for public transportation at
  state and local levels.
• Improve perceptions of the value and benefits of
  public transportation.
• Increase appreciation for public
  transportations contributions to communities.

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Why We Need (PT)2Support for Public
Transportation
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(PT)2 Program Components

• The program is comprised of
• six components.

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Component 1Policy Research

• Ongoing Development of Facts and Figures That
  Tell Our Story
• Recent Reports
• The Benefits of Guaranteed Funding
• Ten Reasons Why Conservatives Should Support TEA
  21 Reauthorization
• Monograph Series Mobility and the Aging
  Population, Mobility in Small Urban and Rural
  Communities, Critical Relief to Traffic
  Congestion, Conserving Energy and Preserving the
  Air We Breathe, The Route to Better Personal
  Health, Essential Support for a Strong Economy

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Component 2Advocacy and Coalition Building

• National Coalitions U.S. Chamber of Commerce,
  Highway/Transit, Rail Corridors Initiative,
  Livable Communities Consortium
• Local Coalitions
  National Alliance for Public Transportation
  Advocates (NAPTA), Business Coalition for Rapid
  Transit (BCRT), state transit associations

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Component 3Communications

• Focus on tying public transit to key community
  issues, through facts and anecdotes
• Providing tools for local systems to personalize
  press releases and op-ed
• Ongoing national media communications and
  key market media focus
• www.publictransportation.org

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Communications

• In Washington
• All reauthorization efforts will be supported by
  a comprehensive communications and media
  campaign.
• Campaign focuses inside-the-beltway on elected
  officials and key staffers and opinion leaders in
  Washington.

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Component 4Local Toolkits

• Complete overview of national program and
  tools and resources for local efforts
• Coalition building and advocacy materials
• Sample letters, op-eds, press releases
• Copies of national advertising campaign (TV,
  print, radio)
• How to localize national ads and other materials

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Component 5Enhanced Education

• Expanded Outreach to Congress and Administration
  
• Legislative Resource Guides
• GIS Maps

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Component 6National Advertising

• Targeted at activists and opinion leaders
• National cable
• National magazines
• Ads can also be used with local message.
• Currently creating new national ad
  campaign strategy

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National Ad Campaign
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Inside-the-Beltway Advertising

• Advertising
• Inside-the-Beltway--targets the Administration,
  Congress and Washington influentials.
• Series of ads some will feature coalitions and
  partnerships.
• Ads focus on jobs and the economy, congestion and
  quality of life.
• (Also available for partners to customize and
  use locally.)

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Strategic Communications Message
Community Benefits Built on Personal
Opportunity The opportunities provided by
choice, access, and freedom/mobility can enable
everyone in the community to accomplish what is
important to them, making the entire community
stronger and more vibrant.
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Strategic Communications Materials

• Highlight specific issues and demographics
• Economic Growth
• Heath Benefits
• Energy and the Environment
• Aging Population
• Rural and Small Urban Communities

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Implementing the Program Locally

• Program will be most successful if we leverage
  the programs elements nationally and locally.
• Use the (PT)2 message in reaching out to your
  community.
• Build partnerships and coalitions.
• Tell your story to elected officials, the media.
• When possible, purchase local ads.
• Encourage your peers to take actions.

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Atlanta
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Lansing, MI
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(PT)2 APTA Member Mobilization

• Mobilizing 1500 APTA member organizations is a
  key element of the reauthorization efforts.
• Monthly Checklist--highlights tasks that members
  can initiate on a local level to enhance our
  national efforts.
• Encourage APTA members to carry reauthorization
  messages directly to their members of Congress.

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(PT)2 APTA Transit Action Center

• Objective An easy-to-use, consolidated web-based
  tool to educate, organize and mobilize APTA
  members and their employees.
• Goals Provide materials, outreach and
  communications tools that can be used to engage
  public transportation employees and activists.
• Keep employee-activists involved throughout the
  reauthorization process and further educate
  elected officials and community leaders.

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www.APTA.com
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Take Action!
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Enter Your Address
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Personalize Your Letter and Click Send
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Transit Action Center
What Can You Do?

• Respond to action alerts
• Educate and encourage co-workers
  to participate
• Mobilize your employees, fellow
  transit advocates, and suppliers

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(PT)2 Victory Results

• Increased investment
• driving increased ridership
• greater customer satisfaction

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For a copy of this presentation, please email
pt2info_at_apta.com.