LifeLink of Georgia

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LifeLink of Georgia

• Public Education / Designated Requestor Bridging
  the Gap to Increase Multicultural Donation

Bobby A. Howard, Manager, Multicultural Donation
Education Program, LifeLink of Georgia Rosalyn
Rhoden, MPH, Designated Requestor, LifeLink of
Georgia
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Staffed and Organized
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Community Challenges
Challenges in the African American community exist
Myths
Mistrust of Healthcare
Personal Health
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DR Challenges
Challenges
Hospital Staff Support
Timing of Request
Understanding of the Grieving Process
Connecting Trust with Family
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Methods and Processes
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Metrics
MDEP
Programs / Presentations
Donor Designations
Monthly Report / Dashboard
Designated Requestor
Multicultural Donors
Consent Rate
Conversion Rate
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Multicultural Community Outreach
Fiscal Year
Donor Designations
Reached
22,448
2004 - 2005
0
24,227
0
2005 - 2006
69,809
7,632
2006 - 2007
72,801
2007 - 2008
14,178
donor designations not counted or partial year
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Multicultural Donors as a Percentage of Total
Donors
37.8
37.9
40.5
40.4
Multicultural Donors
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Multicultural Conversion Rate Trends
46.2
45.7
51.1
52
Multicultural Conversion Rate
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Bridging the Gap
MDEP and Designated Requestor
Pulse of the Community
DR in Community
Exchange Information for follow-up
Outcome of Cases
Translators for Hispanic Community
Ask for Assistance
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Questions