Amazon'com Ring Selection

1
Amazon.com Ring Selection

• The Consultants
• Stefan Haun
• Patrick Egan
• Cameron Foster
• Brandon Miller
• Jon Bair

2
Agenda

• Introduction
• System Purpose
• System Requirements
• System Functionality
• User Website Interaction
• System Implementation and Deployment
• AJAX in Amazon
• Conclusion

3
System Purpose

• Allow easy navigation and selection of their
  ideal diamond ring.
• Educate consumers on purchasing a diamond ring

• Diamond Characteristics
• Shape
• Price
• Carat
• Cut
• Color
• Clarity

• Ring Characteristics
• Metal
• Style

4
System Requirements

• User-friendly interface
• Fast system response
• Accurate results

5
System Functionality

• Front End
• AJAX
• Website itself
• Back End
• Oracle Berkeley DB Servers
• Cache uses multiple oracle servers
• Cache coherence

6
User Website Interaction
7
User Website Interaction (Contd)
8
System Implementation and Deployment

• AJAX (Asynchronous Java Script and XML) utilizes
  front end cache.
• Reduces loading time for web pages.
• Reduces needed bandwidth for web applications.

9
System Implementation and Deployment (Contd)

• AJAX handles large search results quickly
• Gives programmers the flexibility to adapt the
  web application to what works best for them.

10
AJAX vs. Classic Web App.
11
AJAX in Amazon

• AJAX allows desktop-like UI (Slider).
• Refine your search parameters
• Updates in real-time.

12
AJAX in Amazon (Contd)

• Informative help boxes appear without using a
  pop-up window.
• Runs more like an application than a website.

13
Band Selection

• Runs more like a generic website.
• Page reloads after every selection.
• Generic drop-down box for size selection.
• Uses pop-up window for sizing guide.
• AJAX appears absent from website when compared to
  the diamond selection page.

14
Conclusion

• Amazon.com uses AJAX but not completely
  throughout their website.
• More room for innovation

15
References

• Amazon.com
• Bluenile.com
• Oracle.com
• Wikipedia.com
• Adaptivepath.com