Attentio

1
Attentio Monitoring Social Media
2
Monitoring Social Media

• The social web is driving change

3
Monitoring Social Media

• Theres a communication gap in the marketplace

• People are talking about people, companies,
  brands in Social Media
• Companies want to track and understand what is
  being said and who is influential

Companies need tools to monitor, analyze and
track Word Of Mouth in Social Media
4
Monitoring Social Media

• Attentio vision and business idea
• In 2008, all European companies will
• use Social Media brands and consumers
• monitoring, measurement and analysis
• to shape communication and marketing
• strategies
• Attentio is considered the European
• leader thanks to its easy real-time Word Of
• Mouth Intelligence solution based on a
• robust technology and a scalable software
• as a service

5
Monitoring Social Media

• Who is Attentio ?
• Pioneer in Word Of Mouth Intelligence,
• based in Brussels
• We monitor, measure analyze
• discussions on blogs, vlogs (YouTube),
• news channels, forums, .
• Strong experience in Pharma, Mobile
• phones, Consumer Electronics and
• Automotive industries
• Club Med, Ferrero Rocher, Nokia,
• Microsoft, JJ, HP, Samsung, Disney,
• Philips, Lexus, etc.
• Award winning suite of search technology
• and analytics tools

6
Monitoring Social Media

• Where does Attentio fit?

7
Monitoring Social Media

• How Attentio adds value in the marketing funnel?
  

Consideration trial
Retention loyalty
Awareness
Conversion
Share of voice, brand analysis brand
position
Identifying how to seed products information
Consumers review monitoring
Understanding consumer behavior
Monitoring defining trends
Identifying influencers
Quantifying campaign impact
Qualitative market information
Crisis monitoring
Content strategy
Reputation Management
8
Monitoring Social Media

• How Attentio technology work?

9
Monitoring Social Media

• Whats Attentios product range?

10
Monitoring Social Media

• Brand Dashboard market applications
• New product launches
• Marketing PR campaign effectiveness
• Word Of Mouth marketing
• Brand value maintenance
• Competitive intelligence
• Consumer insights trends
• Brand reputation crisis
• management

11
Monitoring Social Media

• Online Attentio Brand Dashboard Demo

12
Monitoring Social Media

• Attentio Brand Dashboard features
• Covers both mainstream news and social media
• such as YouTube, blogs and discussion forums
• Demographics breakdown by country
• Near real-time tracking and updates
• Interactive charts drilldown from charts
• to source to individual articles and postings
• Buzz word-of-mouth trends, share-of-voice
• Event topic detection, sentiments, demographics

13
Monitoring Social Media

• Meet Attentio Team Today

14
Thank you! Any questions? Lets talk during
the break