Analytics

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Analytics Metrics To Track is Human, to
Improve... Divine
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UnderstandingTypes of Tracking
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Visitor Data Analytics
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Comparing Analytics Packages
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Action Tracking
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RSS/Feed Tracking
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Off-Site Metrics
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Why Do We Need Analytics?
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To Answer Basic Questions

• How many people visit my site?
• What pages are getting visited?
• How do visitors reach my site?

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To Answer Advanced Questions

• Where do my best visitors come from?
• What content induces visitors to stay?
• Which sections of the site are stronger/weaker
  than others?

VS.
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To Record Progress Popularity
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To Analyze Traffic Sources
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To Determine the Success of the Site And the
Success of Individual Efforts
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How toEmploy Analytics
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Dashboards
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Identifying Basic Problems Solutions
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The ProcessLaunch, Track, Refine, Repeat

• Launch a New Version of Content (Different
  Layout, Design, Features, etc)?
• Track the Stats of Old vs. New
• Refine Based on Data (and Hypotheses you've
  got)?
• Repeat the Process

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The Miracle ofAction Tracking
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Impacts Examples of Action Tracking
April 2007
June 2007
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Segmenting Proclivity to Convert
Google
DirectAccess
Yahoo!
Adwords
Link
Link
MSN
Conversion Rate Chart Green Line Showing Rate
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These are a Few of MyFavorite Stats
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The Linkbait Bump
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Inbound Links Reputation Management
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Browse Rate A Stickiness Metric
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QANews Notes ( Stats)?