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Presented by Arun Nemani Aptech
Learning Services September 14,
2006Atlanta, GA
Globalization vs. Localization In Content
Development
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Agenda

• What is Globalization
• What is Localization
• Localization Industry
• Tools and Technology
• Guidelines for Success
• Future Trends and Challenges
• Aptech

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We think of Globalization as .
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Localization turns out more like...
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What is Globalization ?

• glob aliza tion (-l -z sh n) n.
• To make global or worldwide in scope or
  application
• Globalization is abstracting content away from
  any language
• Globalization comes before localization
• It takes twice as long and costs twice as much
• to localize if it is not globalized.

Globalization in the context of digital assets
Is an approach to business strategy that aims
to address all of the logistical and
organizational challenges an enterprise faces as
it expands its supporting content, assets and
message across cultures and markets to new
clients.
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What is Localization

• lo caliza tion (-k -l -z sh n) n.
• To become local, especially to become fixed in
  one area or part.
• The Localization Industry Standards Association
  (LISA) defines localization as
• the process of modifying products or services
  to account for differences in distinct markets.
• Localization is sometimes written as "l10n",
  where 10 is the number of letters between 'l' and
  'n'.
• Localization needs to address three main
  categories of issues
• Linguistics Issues language translation, APIs,
  etc.
• Content and Cultural Issues Cars in the UK have
  steering wheels on the right
• Technical Issues Arabic language is bidirectional

Source Localization Industry Standards
Association (LISA) 2004
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What is Localization

• Localization entails customization
• related to
• Numeric, date and time formats
• Use of currency
• Keyboard usage
• Collation and sorting
• Symbols, icons and colors
• Varying legal requirements
• Text and graphics containing references to
  objects, actions or ideas which, in a given
  culture, may be subject to misinterpretation or
  viewed as insensitive.
• and many more things.

Source Localization Industry Standards
Association (LISA) 2004
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Localization/Globalization Cycle
Source Localization Industry Standards
Association (LISA) 2004
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Localization Industry
The localization industry today consists of the
following main players Clients with or
without in-house localization (management)
facilities Localization service providers
(vendors) providing any or all of
engineering, linguistic and auxiliary services
Consultants of various expertise providing
services to both the above-mentioned groups
Academics and training organizations responsible
for providing tertiary and vocational education
to localization industry staff and for research
into localization- related issues Tools
providers, who supply both clients and service
providers with language technology and process
management and productivity tools
Source Localization Industry Standards
Association (LISA) 2004
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Localization Services Outsourced
Client Localization Services as a Percentage of
Budget
Source Localization Industry Standards
Association (LISA) 2004
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Localization Services Outsourced
Localization by Industry Sectors
Source Localization Industry Standards
Association (LISA) 2004
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Localization Tools and Technologies

• Language Tools
• Terminology Management Systems
• Translation Memory
• Globalization Management Systems
• Machine Translation

Source Localization Industry Standards
Association (LISA) 2004
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Guidelines for Success

• Avoid False Expectations Useful benchmarks to
  apply are time and efficiency gains, cost
  reductions and quality improvement.
• Horses for Courses Machine translation is
  unsuitable for advertising or marketing content
• Garbage In Garbage Out Original Text should be
  high quality
• Invest for Long Term Terminology management
  systems and translation memories have to be
  filled with enterprise-specific content, while
  workflow systems require the documentation and
  optimization of the business processes they are
  designed to support.
• Develop an Integrated Process Avoid Island
  solutions

Source Localization Industry Standards
Association (LISA) 2004
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Future Trends Challenges

• Technology and Organizational Processes
  integration and technological developments,
  cultural differences between engineers and
  technical writers, etc.
• Staffing and Training Issues Shortage of skilled
  manpower and ongoing training.
• Strategic Importance and Transparency Just
  another linguistic process.
• Industry Growth Industry is still small.
• Standardization Still emerging.
• Managing Content Create and manage multilingual
  content, avoid redundancy
• Increased Focus on Value Creation From pure
  service to value addition
• Living on the web More content is online

Source Localization Industry Standards
Association (LISA) 2004
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Aptech Global Reach52 Countries 3500 centers
worldwide

• North America
  
  
  Canada, West Indies
• Oceania
• Fiji, New Zealand
• EuropeRussia
• AsiaChina, Singapore, India (2000)
• Africa
• Sudan Kenya Botswana Tanzania Uganda
  Nigeria Ghana Madagascar Namibia Zambia
  Syria Ethiopia Turkey Egypt
• APAC Middle East
• Bangladesh, Fiji Islands, Indonesia, Malaysia,
  Philippines, South Korea, Sri Lanka, Thailand,
  Vietnam, Japan, India, Singapore, China,
  Pakistan, Iran, Nepal, Kazakhstan, Bahrain,
  Yemen, UAE, Saudi Arabia, Kuwait, Muscat,
  Mauritius, Qatar
• South America
  
  
  Argentina Colombia Panama Venezuela Brazil
  Mexico

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Localization Services
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Localization Services

• Aptech has localized content in most major Asian,
  European and Middle Eastern languages including
  but not limited to
• Chinese, Japanese, Korean, Thai,
  Vietnamese, French,
• Italian, German, Spanish ,Portuguese,
  Russian Turkish
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  Client Examples

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Global Development

• Cost Response Effective Delivery Model

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Marquee Clients

Indian Navy
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• Contact Information
• Arun Nemani
• Phone [phone] Mobile [phone]
  Email arunn_at_aptechus.com
• Aptech Learning Services

1900 S. Norfolk Street, Ste 240 San Mateo, CA
94403, USA
www.aptechus.com
www.onlinevarsity.com
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• Questions ?

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• Thank You !!!