Australia

1
Australia

• Business Prospects Under
• the U.S. Australia FTA
• Automotive Industry

U.S. Commercial Service Australia February 26,
2009
2
Outline

• Introducing Australia
• Strong Fundamentals
• Highlights
• Best Market Prospects
• Successful Entry Strategies

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This Country is a Continent
4
(No Transcript)
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Victoria

• State Population just over 5 million
• Capital City - Melbourne
• Is the largest manufacturing base of any State
  in Australia.
• Home to the majority of Australias automotive,
  food processing and biotechnology industries.
• The United States is ranked as Victorias
  principal source of imports.
• Major items imported from the U.S. include
  automobile parts, telecommunications equipment,
  and measuring equipment.

6
South Australia

• State Population 1.5 million
• Capital City Adelaide
• South Australias economy is driven
  principally by the resources, agricultural and
  manufacturing sectors.
• Primary Industries Automotive, defense and
  electronics, mining, energy, agriculture,
  forestry, fishing and ship building.
• Major items imported from the United States by
  South Australia include automobile parts, refined
  petroleum, crude petroleum, passenger motor
  vehicles, internal combustion engines and
  measuring and controlling instruments.

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Strong Business Fundamentals

• Stable, transparent, developed
• World class infrastructure
• Global orientation
• Fierce competition on home ground
• Banking

8
Doing Business in Australia

• Language, Culture, Business Practices and
  Customer Expectations
• Business Etiquette
• Meetings
• Business attire
• Travel time and time zones
• Office business hours
• Vacation periods

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AustraliaAutomotive Highlights

• Australia loves its cars!
• Growth
• Imports from
• The Economic Crisis.

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AustraliaBest Market Prospects

•  

• Specialty Equipment
• Performance Parts and Accessories
• Business Types
• 44 Distributors
• 38 Retailers
• 31 Manufacturers
• 12 Service Suppliers
• Accessories for PMV and SUV vehicles
• SUVs 12 of Australias 4WD market

• Products
• Go Fast Products
• Replacement Parts
• Look Good Parts

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Market Entry Tips

• Successful market entry strategies
• understanding the market,
• selecting the optimal partner, and
• providing ongoing support to that partner in the
  market.
• Market Intelligence
• Distribution Methods
• Appropriate Scale Tyranny of distance

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Standards Approvals

• Few barriers, but must be considered
• Standards Australia
• (http//www.standards.org.au)
• Australian Quarantine Inspection Service
• (http//www.affa.gov.au)
• Therapeutic Goods Administration (TGA)
• (http//www.tga.gov.au/)
• The Australian Design Rules
• (http//www.infrastructure.gov.au)

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Contact Info

• Melanie Heskin
• Commercial Specialist
• U.S. Commercial Service
• U.S. Consulate General
• 553 St. Kilda Road, Level 6
• Melbourne, VIC 3004
• http//www.BuyUSA.gov/Australia
• Email melanie.aitken_at_mail.doc.gov
• Tel. [phone]
• Fax. [phone]