Plantronics Discovery 665 The Optimum Incar Bluetooth Headset Solution

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Plantronics Discovery 665 The Optimum In-car
Bluetooth Headset Solution
Big style in a small package that provides
multiple charging solutions and is optimized For
in-car use and noisy environments
Bluetooth is a trademark of Bluetooth SIG
Inc., and is used by Plantronics under license
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Discovery 665 Target Customer

• In-car
• Users that are making or taking calls primarily
  for business use rather than personal use.
• Users tend not to pay their own bills and
  purchase of the phone and the accessories is done
  by the company.
• Design and style aware.
• Focus on solutions
• Buys latest technology / gadget
• They Need
• Freedom, flexibility and comfort for calls
• Latest technology to show off.
• Class leading performance flexible charging
  possibilities
• Supreme quality, discrete design and fit.

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Discovery 665 rational

• Product positioning statement
• The ideal headset for busy professionals who
  spend time in the car and need to be available at
  all times.
• Product overview
• The Plantronics Discovery 665 is the ultimate
  Bluetooth headset for busy professionals with a
  number of features specifically designed for
  in-car convenience.
• Audio IQ exclusive to Plantronics
  automatically adjusts voice and sound levels
  according to background noise, just as the most
  sophisticated car music systems do, making it
  perfect for in-car use. With Digital Signal
  Processing as well, you will rarely experience
  anything other than absolute clarity. The handy
  headset pocket with visual call alert and auto
  answer, along with car charger and USB charger
  ensure total convenience, to go with
  ultra-compact, black and chrome designer good
  looks.
• Approved headlines
• Features AudioIQ - intelligent sound optimiser,
  exclusive to Plantronics
• The ultimate headset for busy professionals who
  spend time in the car
• Ultra-compact with black and chrome designer good
  looks and packed with features
• Approved bullet points
• AudioIQ - intelligent sound optimiser, exclusive
  to Plantronics
• Digital Signal Processing
• Simple to use volume, call answer and call end
  controls
• LED indicates incoming calls, missed calls and
  low battery
• Up to 3.5 hours talktime, and up to 80 hours on
  standby
• Weighs just 9 grams
• Works up to 10 metres away from mobile phone
• Multiple charging options
• Pocket with visual ring alert

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Discovery 665 wording

• 25 words
• The ultimate headset for busy, mobile
  professionals. AudioIQ automatically adjusts
  voice and sound levels according to background
  noise ideal for in-car use.
• 50 words
• The Plantronics Discovery 665 is the ultimate
  headset for busy, mobile professionals. AudioIQ
  (exclusive to Plantronics) automatically adjusts
  voice and sound levels according to background
  noise ideal for in-car use. A headset pocket
  with visual call alert and auto answer, car
  charger and USB chargers ensure total
  convenience, to go with ultra-compact, black and
  chrome designer good looks.
• 100 words
• The Plantronics Discovery 665 is the ultimate
  Bluetooth headset for busy professionals with
  a number of features specifically designed for
  in-car convenience.
• AudioIQ exclusive to Plantronics
  automatically adjusts voice and sound levels
  according to background noise, just as the most
  sophisticated car music systems do, making it
  perfect for in-car use. With Digital Signal
  Processing as well, you will rarely experience
  anything other than absolute clarity. The handy
  headset pocket with visual call alert and auto
  answer, along with car and USB charger ensure
  total convenience, to go with ultra-compact,
  black and chrome designer good looks

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Discovery 665 Product overview
Multifunction Call Control Button
LED Status Indicator ( can be switched off! )
Charging pocket With visual call alert
Optional Ear Loop
Car charger
Ear Gel
Volume and Mute Control
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Discovery 665Features User Benefits
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Discovery Family Product Positioning
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Discovery 665Product Pricing
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Discovery 665Position in the Plantronics Range
Assisted sales environment
129.99
Mono
99.99
Discovery 650
79.99
129.99
Voyager 510USB
79.99
Un-assisted sales environment
Discovery 665
Price
99.99
79.99
69.99
Voyager 510
Explorer 220
69.99
32.99
59.99
Discovery 610
49.99
Explorer 350
39.99
29.99
Explorer 330/340
Features / Performance
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Discovery 665Position in the Plantronics Range
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Discovery 665 Market Competition
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Discovery 665 Compatibility

• The Discovery 665 is a Bluetooth V2.0 device
• They incorporate Advanced Frequency Hopping (AFH)
  for improved co-existence with WiFi networks
• BT 2.0 devices are designed to be backwards
  compatible with 1.1 and 1.2 devices
• The Discovery 665 is compatible with 1.1, 1.2 and
  2.0 devices that support the Headset or Handsfree
  profiles
• For the latest compatibility information always
  visit www.plantronics.com or www.plantro.net

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Discovery 665 Retail Packaging Examples
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Discovery 665Retail Pack Contents
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Discovery 665 Ordering Information
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Discovery 665 summary

• What?
• Professional headset with state of the art unique
  AudioIQ SW feature
• Who?
• Style and design conscious professional who buys
  the latest technology
• Why?
• Everything is in the box, ideal headset for use
  in ever changing environments, especially in-car.
• Ultimate replacement for the Discovery 655, more
  for less
• Where?
• Assisted sales channels.
• B2B sales / car kit substitution

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Discovery 665 Summary

• Customer need
• Small, discrete and stylish Bluetooth headset
  with good audio quality and multiple charging
  option
• Key Features
• AudioIQ the ultimate sound quality experience in
  a small discrete headset
• Charging options for Home, Car Laptop.
• Unique carrying/charging pocket with visual light
  show
• Headset indicator alerts for missed call and
  battery charge level.
• QuickPair
• Competitor Jabra JX10
• Launch date Spring 07
• Shipping date Feb 07
• Target Price 69/ 99

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Discovery 665Key Dates

• Marketing ELA
• Done (13th Dec 2006)
• Supply ELA
• 26th January 2007
• Sales Samples
• Done (1th November 2006)
• First Order Date
• 26th January 2007
• FCS
• 2nd April 2007 Western Europe
• TBA Eastern Europe

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AudioIQ in a nutshell

• AudioIQ is an exclusive technology to
  Plantronics.
• AudioIQ switches on and off when needed.
• AudioIQ basically works like a car radio,
  increased sound level when in a noisy
  environment. Decrease the sound level when back
  in a quiet environment.
• Now the owner of the headset experiences too the
  quality of transmission and reception.

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Contacts

• Author
• Geert De Vos
• EMEA Mobile Segment Marketing Manager
• Mobile [phone]
• E-Mail geert.devos_at_plantronics.com
• Skype plt-geert.devos
• Product Manager
• Gavin Sear
• Senior Product Manager
• Mobile [phone]
• E-Mail gavin.sear_at_plantronics.com
• Skype plt-gavin.sear