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MONOPOLY

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Buy out competition. Lawsuit. Sue competition. BARRIERS to ENTY. Economies ... Auto industry. Natural Monopoly. One firm can supply market more cheaply. Gov't. ... – PowerPoint PPT presentation

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Title: MONOPOLY


1
MONOPOLY
2
MONOPOLY
  • One producer
  • Firm Industry

3
BARRIERS to ENTRY
  • Patents
  • Franchises
  • Resource ownership
  • Purchase
  • Lawsuits
  • Economies of scale

4
BARRIERS to ENTRY
  • Patents
  • Exclusive ability to produce (20 years)
  • Government granted
  • Reward for invention

5
BARRIERS to ENTRY
  • Franchises
  • Exclusive right to supply
  • Government granted

6
BARRIERS to ENTRY
  • Ownership of key resource
  • Owner doesnt share with others
  • Ex. DeBeer diamonds

7
BARRIERS to ENTRY
  • Acquisition
  • Buy out competition
  • Lawsuit
  • Sue competition

8
BARRIERS to ENTY
  • Economies of Scale
  • Existing firms expand to take advantage
  • Newly developing firms dont have resources
  • Ex. Auto industry
  • Natural Monopoly
  • One firm can supply market more cheaply
  • Govt. allows and regulates
  • Ex. Power industry

9
DEMAND CURVE
  • Downsloping
  • Must lower P to increase Qd
  • MR is less than P
  • MR curve below D curve

10
PROFIT-MAXIMIZATION
  • Same rule
  • Produce Q where
  • MC MR if
  • P gt (or ) to AVC
  • If
  • P gt ATC profits
  • P gt AVC loss minimization

11
PROFIT-MAXIMIZATION
  • Profits
  • Average P ATC
  • Total Average profits x Q

12
MONOPOLY CHARACTERISTICS
  • Price maker
  • Restricts production to most profitable level
  • Does not charge highest Price
  • That would be for 1 unit not profitable

13
MONOPOLY CHARACTERISTICS
  • Long-run Profits expected
  • Only producer
  • Short-run Losses possible

14
MONOPOLIST vs COMPETITOR
  • MONOPOLIST
  • P gt ATC
  • Production inefficiency
  • P gt MC
  • Allocative inefficiency
  • COMPETITOR
  • P ATC
  • Production efficiency
  • P MC
  • Allocative efficiency

15
MONOPOLISTS POWER
  • Price Discrimination
  • Different price for same product for different
    customers
  • Must be able to separate customers OR
  • Service non-transferable

16
MONOPOLISTS LIMITATIONS
  • Still restricted by D
  • Elastic D
  • Potential competition
  • Research and development by others
  • Regulation issues
  • Structural based on market share
  • Behavioral abuse of power
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