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The Truth:

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Dealer Challenges: ... 74 percent of dealers are not responding within 6 hours ... Statistics from Auto Retailing on The Web show that the average person submits ... – PowerPoint PPT presentation

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Title: The Truth:


1
The Truth
  • Are you 1 of the 9 out of 10 dealers losing up to
    10 deals every month?
  • We can help your dealership turn lost Internet
    lead opportunities into sales!

2
Introducing
3
Dealer Challenges
  • JD Power studies now show that nearly 3 out of 4
    customers shop online before visiting the
    showroom
  • Yahoo estimates over 300 websites give web users
    a venue to car pricing
  • 74 percent of dealers are not responding within 6
    hours

4
JD Powers Nationwide Survey Of Dealership
Internet Inquiry Responses
  • 15 of all dealerships never respond at all
  • 15 take 3 days or longer
  • 13 take 2 to 3 days
  • 31 take 6 to 24 hours
  • 18 respond within 1 to 6 hrs
  • 8 respond within 1 hour
  • Based on these statistics 74 of dealerships take
    longer than six hours to respond to customers

5
Communication With The Internet Customer
  • According to JD Power, 87 of those who use the
    Internet want to use e-mail as their primary mode
    of communication with the dealer.
  • Statistics from Auto Retailing on The Web show
    that the average person submits six email
    purchase requests to various dealerships or
    online services.

6
AutoILMs Objectives
  • Improve the quality and consistency of the
    dealership email responses
  • Provide real time on-line reporting for every
    lead
  • Help dealers sell more vehicles
  • Answer New, Used, Parts and Service leads in
    under 2 hours
  • Reduce dealership operational costs
  • Provide Internet coverage for dealerships before,
    during and after hours of operation

7
AutoILM Provides The Answers
  • Provide accurate price quotes in two hours or
    less! (Avg. 40 Minutes)
  • Hours of coverage 8 am to Midnight M-F
    Sat. Sun. 9am to 730pm
  • Perform 30 day follow up phone / email campaign
    to set appointments
  • Send 5 day follow up survey
  • Provide detailed management reports for the dealer

8
How Does AutoILM Work?
Dealership gets request
Customer sends price request
AutoILM gets request
Dealership receives a copy of the AutoILM price
quote and makes follow up call to customer.
AutoILM builds vehicle as specified on the
request, adds dealer mark up and simultaneously
sends price quote to the dealer and customer.
Customer receives itemized price quote with
dealer contact in less than 2 hours.
9
Dealer Completes AutoILM Pricing Guide
10
Customized New Used Price Quote Templates
  • ILM can use existing dealership email responses
  • ILM can assist dealership with customizing new
    email responses

11
Customized Parts Service Quote Templates
  • Email Templates for confirming service
    appointments and parts pricing and availability

12
Web Access Detailed Reports
Provide Charts that Shows Monthly Lead Volume and
Average Response Time
Provide Chart that Shows Percent of Leads by Type.
13
More Follow Up Means More Sales!
Several studies as purported by Autobytel show
that 80 of sales are made after the 5th contact.
14
Follow Up Appointments
ILMs 30 day follow up program includes A phone
specialist who contacts Internet customers
directly to set an appointment
A customized 30 day follow up email campaign
15
Appointment List Available Online
16
AutoILM Helps Make the Calls to Set Up the Sales
  • After 24 hours an email is sent to ensure
    customer received the Price Quote
  • AutoILM attempts to contact the customer by
    phone for six consecutive days or until the
    customer is reached
  • If AutoILM cannot contact the customer by phone,
    3 follow up emails are sent the first week, and 4
    additional emails are sent over the next 3 weeks

17
AutoILM Helps Make the Calls to Set Up the Sales
  • Customer comments and appointments are entered
    into the AutoILM Website for dealership review
  • Customers who havent responded to contact
    attempts receive a final courtesy email on the
    30th day

18
Cost vs. Revenue by Lead Volume (Based on 12
Closed at only 750 gross)
19
Summary of AutoILM Benefits
  • Free up Sales Managers time
  • Reduces dealership staffing requirements and
    overhead
  • Follow up system keeps sales from falling
    through the cracks
  • More sales result in more PROFIT
  • All Incoming Sales, Parts and Service Inquiries
    are Answered within Two Hours.
  • CSI scores increase due to complete and
    professional response.
  • Hours of coverage exceed dealership hours.
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