Title: The Truth:
1The Truth
- Are you 1 of the 9 out of 10 dealers losing up to
10 deals every month?
- We can help your dealership turn lost Internet
lead opportunities into sales!
2Introducing
3Dealer Challenges
- JD Power studies now show that nearly 3 out of 4
customers shop online before visiting the
showroom - Yahoo estimates over 300 websites give web users
a venue to car pricing - 74 percent of dealers are not responding within 6
hours
4JD Powers Nationwide Survey Of Dealership
Internet Inquiry Responses
- 15 of all dealerships never respond at all
- 15 take 3 days or longer
- 13 take 2 to 3 days
- 31 take 6 to 24 hours
- 18 respond within 1 to 6 hrs
- 8 respond within 1 hour
- Based on these statistics 74 of dealerships take
longer than six hours to respond to customers
5Communication With The Internet Customer
- According to JD Power, 87 of those who use the
Internet want to use e-mail as their primary mode
of communication with the dealer.
- Statistics from Auto Retailing on The Web show
that the average person submits six email
purchase requests to various dealerships or
online services.
6AutoILMs Objectives
- Improve the quality and consistency of the
dealership email responses - Provide real time on-line reporting for every
lead - Help dealers sell more vehicles
- Answer New, Used, Parts and Service leads in
under 2 hours - Reduce dealership operational costs
- Provide Internet coverage for dealerships before,
during and after hours of operation
7AutoILM Provides The Answers
- Provide accurate price quotes in two hours or
less! (Avg. 40 Minutes) - Hours of coverage 8 am to Midnight M-F
Sat. Sun. 9am to 730pm - Perform 30 day follow up phone / email campaign
to set appointments - Send 5 day follow up survey
- Provide detailed management reports for the dealer
8How Does AutoILM Work?
Dealership gets request
Customer sends price request
AutoILM gets request
Dealership receives a copy of the AutoILM price
quote and makes follow up call to customer.
AutoILM builds vehicle as specified on the
request, adds dealer mark up and simultaneously
sends price quote to the dealer and customer.
Customer receives itemized price quote with
dealer contact in less than 2 hours.
9Dealer Completes AutoILM Pricing Guide
10Customized New Used Price Quote Templates
- ILM can use existing dealership email responses
- ILM can assist dealership with customizing new
email responses
11Customized Parts Service Quote Templates
- Email Templates for confirming service
appointments and parts pricing and availability
12Web Access Detailed Reports
Provide Charts that Shows Monthly Lead Volume and
Average Response Time
Provide Chart that Shows Percent of Leads by Type.
13More Follow Up Means More Sales!
Several studies as purported by Autobytel show
that 80 of sales are made after the 5th contact.
14Follow Up Appointments
ILMs 30 day follow up program includes A phone
specialist who contacts Internet customers
directly to set an appointment
A customized 30 day follow up email campaign
15Appointment List Available Online
16AutoILM Helps Make the Calls to Set Up the Sales
- After 24 hours an email is sent to ensure
customer received the Price Quote - AutoILM attempts to contact the customer by
phone for six consecutive days or until the
customer is reached - If AutoILM cannot contact the customer by phone,
3 follow up emails are sent the first week, and 4
additional emails are sent over the next 3 weeks
17AutoILM Helps Make the Calls to Set Up the Sales
- Customer comments and appointments are entered
into the AutoILM Website for dealership review - Customers who havent responded to contact
attempts receive a final courtesy email on the
30th day
18Cost vs. Revenue by Lead Volume (Based on 12
Closed at only 750 gross)
19Summary of AutoILM Benefits
- Free up Sales Managers time
- Reduces dealership staffing requirements and
overhead - Follow up system keeps sales from falling
through the cracks - More sales result in more PROFIT
- All Incoming Sales, Parts and Service Inquiries
are Answered within Two Hours. - CSI scores increase due to complete and
professional response. - Hours of coverage exceed dealership hours.