Targeting Consumers with Precision

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Targeting Consumers with Precision

• Tony Santo
• Channel Director, Revenue Science

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Evolution of Revenue Science
1999 Leading Web Analytics Company

• 2003 Onsite Behavioral Targeting Solution for
  Publishers Launches
• Partner of choice for over 40 brand publishers
• Provide robust audience segmentation to
  publishers for their direct sales efforts

2006 Revenue Science Targeting Marketplace
Launches
TODAY The only targeting company that offers a
technology platform and marketplace to reach
audiences, anywhere, anytime.
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Revenue Science Targeting
Delivering Your Message to a Qualified Audience
Revenue Science Targeting Capabilities
Revenue Science uses this data to create a
marketplace of behaviors accessible to
advertisers and publishers through our Revenue
Science Targeting Marketplace and to enable our
publishers to offer an On Site BT solution. Our
Targeting Marketplace of 3000 sites scales with
100 million unique Internet users each month!
Revenue Science currently manages billions of
behaviors each day!
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Where are Consumers Spending Their Time Online?
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Percent of time spent on activity
Search
Voice
IM
E-mail
Browsing/other
Discussion/chat
Data is from the June 2006 Television Bureau of
Advertising (TBA) report 2006 Media Comparisons
Study.Source comScore Media Metrix, based on
average minutes per visitor by category
(8/05). Browsing/Other includes general
web-surfing activity not listed in other
categories, including anything from news sites
(cnn.com) to retail (Amazon.com) to job sites
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Targeted Ads A Better Way to Reach Your
Consumers Online says Jupiter Research

• Online consumers preferred behaviorally targeted
  ads over contextual ads across all major
  verticals tested
• Surveyed consumers were more receptive to
  behaviorally targeted ads than contextual ads63
  to 49
• Consumers who prefer behaviorally targeted ads
  represent a higher-value audiencethey have a
  higher income, spend more money online, and shop
  online more frequently than others
• 69 of auto purchasers shop online at least
  monthly
• 77 of auto purchasers are more receptive to
  behaviorally targeted ads
• 61 of auto purchasers are likely to notice
  behaviorally targeted ads while engaged in other
  online activities

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Behavioral Targeting New Standardin Online Ad
Buys
Most Effective Online Advertising Targeting
Methodologies

• 68 of interactive advertisers plan tofocus on
  BT in 2007

• 31 of interactive advertisers plan to heavily
  invest

US Behavior Targeted Online Ad Spending 2005-2011
(millions)

• Marketers are expected to spend 1.0 billion in
  2008 and that is projected to grow to 3.8
  billion by 2011

Sources Include Jupiter Research and
eMarketer.com
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What Do We Consider High-Intent?
SUV Auto Intenders

• The Science of Intent
• Multiple Behavioral Indicators High Intent
• For example
• A person visits the new car section
• They do a keyword searchfor SUV, or related
  words
• They use the dealer locator
• They use the payment calculatore
• Based on the informationcollected, we qualify
  this personas an in-market auto buyer
• High Intent Consumers aretargeted across the
  network

With Revenue Science you discover the ideal
audience at scale.
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Premium Publisher Partners
Category
Auto
Finance Business
Sports Entertainment
News Information
Technology
Travel/Health
Community
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We Make it Easy for You to Understand

• Please visit us at the Technology Showcase

Contact Tony Santo Email tonys_at_revenuescience.
com Direct 415-826-9430