SIMpanion Inbuilding

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SIMpanion In-building Companion Wireless
Phone Replacement System CASE STUDY
Presenter John McDonald CTO blueC 802 Inc.
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AGENDA

• TG Minto blueC 802 corporate overview
• TG Mintos Problem
• Alternative options
• Winning solution SIMpanion, Rogers Spotwave
• Business case assessment
• SIMpanion / SpotWave overview
• Unforeseen Issues Lessons Learned
• Future plans
• QA

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• Corporate Overview
• HQ Nagoya, Japan
• Founded in 1949 (NA operations started in 1986)
• 2005 worldwide sales US4.055B (NA sales 1.034B)
• 17,000 employees worldwide
• 58 plants located in 17 countries
• Key automotive customers
• Toyota General Motors
• DaimlerChrysler Ford
• Honda Isuzu
• Mitsubishi Nissan

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• Ontario Site
• Location Palmerston
• Opened in Sept 2000
• Approx. 200,000 sq ft
• 120 employees
• Products
• Interior Exterior Toyota and Lexus parts

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blueC 802 Inc. OVERVIEW

• Company
• Founded in 2003 by former Switchview Inc execs
• Software engineering company based in Waterloo
• Distribution through PBX and VAR dealer network

• Product
• blueButler an enterprise communications
  software platform
• 3 Modules
• SIMpanion enterprise in-building cellular
  solution
• iDR low-cost intelligent MP3 digital call
  recording
• Common One Number hosted multi-site intelligent
  call routing

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TG Minto CASE STUDY
TG Minto Network PBX Nortel BCM 7300 series
digital phones IP softphone licenses activated
but not used VoIP network connections to US
plants (adding like to Japan HQ in 2007) Bell
Local Link trunks to PSTN (upgrading to PRI late
2006)
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TG Minto CASE STUDY

• PROBLEM
• Like many manufacturing distribution companies,
• TG Minto had purchased and installed a PBX
  wireless handset solution in the 1990s for
  in-building mobility.
• The Companion wireless phones are discontinued
• Handsets were wearing out
• Spare parts were hard to get
• Batteries are worn down required recharge every
  2 hours

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TG Minto CASE STUDY

• ALTERNATIVE Solutions
• Purchase new DECT phones and infrastructure
• Upgrade network to support VoIP, install WiFi in
  the plant and purchase SpectraLink (or similat)
  WiFi IP phones
• Use Cell phones / Blackberrys in the plant

• ISSUES
• Expensive and required TG Minto to manage the
  wireless network
• Too expensive to upgrade the network and negative
  experience with WiFi IP phones at Toyota plant a
  deterrent
• Most desirable approach but poor cell coverage in
  the plant and uncertain monthly usage costs made
  it unattractive

blueC 802 addressed TG Mintos cost and coverage
concerns with alternative 3 !
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TG Minto CASE STUDY

• Winning Solution
• SIMpanion, Rogers Wireless Spotwave
• What is SIMpanion?
• A PBX bridge for in-building cellular phones /
  Blackberrys
• SIMpanion software provides
• a secure bridge from the PBX to the cellular
  network
• twinning of the PBX extension and the cell
  phone
• extends PBX features to the cell phone
• enables and controls cell phone sharing
• consolidates voicemail to the office voicemail
  system
• pushes voicemail as MP3 email
• Bottom-line SIMpanion enables cost-effective use
  of regular cell phones as PBX handsets

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TG Minto CASE STUDY

• Winning Solution
• SIMpanion, Rogers Wireless Spotwave
• What did Rogers provide?
• 25 Nokia GSM handsets
• subscribed to a ROGERS corporate plan
• corporate-calling option includes free
  mobile-to-mobile calling
• 25 / phone / mo
• 8 SIM cards for the SIMpanion Cellular Gateway
• extends free calling to/from the PBX
• Spotwave antennas to boost in-building cellular
  coverage

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SIMpanion OTHER BENEFITS

• Unlike Companion, Cell phones can be used outside
  the plant
• Facilitates communication over lunch hour and
  off-hours (for emergencies)
• Monthly cell charges on non-plant mobile phones
  were significantly reduced
• 6600 free minutes were added to the pool of
  available minutes for the non-plant mobile phone
  users
• 8 no-cost spare cell phones are available to
  replace broken / lost cell phones
• Free replacement phones every 3 years

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SIMpanion OTHER BENEFITS

• Unlike Companion, the cellular shared phones are
  more flexible
• Cell phones can now be dynamically assigned to
  specific extensions for each employee
• Employees using shared phones can have their own
  voicemail account (or MP3 email)
• Traveling and work-at-home employees can also be
  bridged to the PBX using the intelligent call
  routing capabilities included in the software

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TG Minto CASE STUDY

• Business Case assessment
• Costs and ROI on SIMpanion was similar to other
  alternatives for Year 1
• SIMpanion won hands down for Years 2 and 3 in the
  analysis due to
• Handset maintenance minimal for cell phones
• Handset replacement cost 8 spare cell phones
  available at no cost (for broken or lost phones)
  no cost new replacement phones every 3 years
• Reduction in cell phone bills used by mobile
  employees

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SIMpanion / Spotwave Overview
blueButler SIMpanion / CELLpanion software
)))
Intelligent One Number Consolidated
voicemail Mobile call transfers On-demand
recording Mobile 4-digit dialing Bridged
long-distance MP3 email Shared phone usage
SpotCell In-house Cellular Antenna
Enhanced in-building coverage
)))
Fixed Cellular Gateway
FREE office-to-mobile calling FREE
mobile-to-office calling For employees with a
corporate plan that includes free local
mobile-to-mobile calls.
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SIMpanion Overview
ONE number ONE voicemail Mobile
transfers On-demand recording 4-digit dialing
from cell Bridge LD through PBX Receive voicemail
as MP3 email
Mobile worker
MAKE IT EASY for customers to do business with
you ONE contact number to remember DELIGHT
customers eliminate frustrating voicemail
tag FLAT-RATE in-building cell phone usage
Co-workers / Suppliers / Consultants
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SIMpanion Incoming call transferred to cell
Call ext 5121
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)))
ext 5121
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Call ext 5121
blueButler server
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SIMpanion Cell phone user can transfer calls
Call ext 5121
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)))
)))
ext 5121
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blueButler server
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SIMpanionDialing 4-digit extensions
Press hold 1 to autodial blueButler FCG primary
number blueButler provides dial-tone Dial the
extension number
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ext 5121
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Call ext 5121
blueButler server
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SIMpanionDialing Long-distance
Press hold 1 to autodial blueButler FCG primary
number blueButler provides dial-tone Dial the
outside number blueButler bridges the call to the
PBX landlines
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blueButler server
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Fixed Cellular GatewayRackmount Chassis

• Specifications
• Connect up to 8 terminals per rack to one
  external higher gain antenna
• Integrated switching power supply with power
  switch
• Convenient cable management

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Fixed Wireless TerminalDual Band GSM 850/1900
MHz (or 900/1800 MHz)

• Specifications
• GSM 850/1900 MHz TIA/EIA J-STD-007
• Transmit Power
• GSM 850 2 watts
• GSM 1900 1 watt
• Frequency Ranges
• Transmit Receive
• GSM 850 824-849 MHz 869-894 MHz
• GSM 1900 1850-1910 MHz 1930-1990 MHz
• Antenna
• 2 dBi dual-band
• TNC 50 ohm antenna connector
• Dipole antenna (included)
• Optional higher-gain antennas available

• SIM card
• Standard GSM Mini-SIM
• (3-volt and 5-volt compatible)
• Supports SIM Application toolkit
• Supports GSM personalization features (GSM 02.22)
• Other
• Compatible with supplementary services including
• Caller-id
• Call forwarding
• Call barring
• Call waiting / Call hold
• Multi-party

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SpotCell Enhanced In-building Cellular Coverage

• blueC is a Preferred SpotWave Dealer
• Site surveys
• Carrier authorization
• Product ordering
• Exterior Antenna (Donor Unit)
• installation
• Interior Coverage Unit
• placement
• In-building Cabling

SpotCell Modular Building Blocks
Donor Unit
Coverage Units
Coverage Extensions
Cable
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What Causes Poor In-Building Cellular Coverage?
Building is shadowed by natural (hills) or man
made barriers (large buildings)
BAR R I E R
Building construction (wall thickness material)
Indoor partition walls (number, thickness
material) floors
Coatings on windows
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SpotCell Enhanced In-building Cellular Coverage
Coverage effectively supports the demands of the
business
Donor Unit Mounted on roof or outside wall
Coaxial Cable
Coverage Unit Mounted inside building
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SpotCell Expandable Coverage
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SpotCell Systems are Carrier Approved

• Protects Network Integrity
• Adapts to changes in network while retaining
  consistent coverage area
• Eliminates oscillation
• No noise interference
• Wireless Peace of Mind
• You'll never be liable for interfering with any
  carrier's network
• Always on, reliable coverage for your organization

• All Canadian Carriers
• Bell Mobility
• Rogers Wireless
• Telus Mobility
• All major US Carriers
• Sprint
• Cingular
• Verizon
• Nextel
• etc.

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Unforeseen Issues

• SpotWave coverage didnt extend to PBX room
• Required installation of a Coverage Extender to
  provide cellular signal to the Cellular Gateway
• No virtual extensions on BCM
• Workaround configure IP softphones and then
  deactivate (ext remains active in the PBX)
• DTMF tones not interpreted by BCM
• Design change analog DTMF tones from the cell
  phones are translated into digital key presses

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Unforeseen Issues

• Shared cell phone use trade-off required
• To detect the CLID of the cell phone, bridged
  calls have to ring twice for analog caller-id
  detection at the Gateway
• Design change turn off CLID detection at
  Gateway and use a DID number on the new PRI link
  for shared phone login / logout
• Cumbersome setup process for the Gateway ports
• Configuring the Cellular Gateway as a hunt
  group using the keypad on the gateway ports is
  difficult
• Better approach would be to have Rogers configure
  the setup at the network side but this requires
  the customer to be technically savvy in order to
  act as an intermediary between blueC and Rogers

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Lessons Learned

• More co-ordination between blueC and Rogers
• Avoid issues like the lack of SpotWave signal for
  the gateway location
• Simpler setup process for the gateway hardware
• Can be facilitated by having blueC act as formal
  subcontractor for the customer in order to work
  directly with Rogers staff
• Implement in two phases
• Too difficult for customer to decide on how the
  features should be configured until they have
  used the system for awhile
• First phase enable the basic functionality
• Second phase detailed review of specific
  features to fine-tune the operation

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Future Plans

• TG Minto
• Install PRI late 2006
• Provides a bank of DID numbers for the SIMpanion
  users so callers can bypass the auto-attendant
• Will be used to enable enhanced shared cell phone
  usage with SIMpanion
• Install SIMpanion in US plants
• ROI is very strong due to more competitive US
  wireless plans and larger size of the US
  operations
• Add VoIP network links to Japan HQ
• Cut expensive roaming charges when Execs travel
  to/from Japan

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Future Plans

• SIMpanion
• SIP interface
• Lowers the cost of PBX integration
• Provides more flexible configurations
• (eg. multi-site, work-at-home)
• Enables a hosted version of SIMpanion that can be
  priced as a monthly subscription rather than a
  capital expenditure
• Intelligent routing for visitors
• Enhancement to SIMpanions shared cell phone
  feature
• Many customers experience large cell phone
  charges when employees travel to other locations
• Enables on-demand use of the Cell Gateway
• Enables easy swap of SIM cards for out-of-country
  travellers

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• Questions
• and
• Answers

Contact John McDonald, CTO blueC 802
Inc. email john.mcdonald_at_bluec802.com phone
519.880.0741 ext 5443