Vtrenz Case Studies

1
Vtrenz Case Studies

• For Additional Information, Contact
• Marketing Solutions, Inc.
• Barry Gleeson
• 636-220-6606
• info_at_marketing-solutionsinc.com

2
Vtrenz Client Success Stories Recorded

• The following recordings address the marketing
  challenge listed above each link
• Multiple Communication Channels
  https//www.brainshark.com/appexchange/StamatsSucc
  essStory
• Data Segmentation https//www.brainshark.com/appe
  xchange/MDBiosciencesSuccessStory
• Demand Generation https//www.brainshark.com/appe
  xchange/CienaSuccessStory
• Lead Routing https//www.brainshark.com/appexchan
  ge/ApteraSuccess
• Lead Nurturing https//www.brainshark.com/appexch
  ange/MercuryMDSuccess
• Campaign Analysis https//www.brainshark.com/appe
  xchange/MedexSuccessStory

3
Daktech

• Marketing Challenge
• Wanted to execute highly interactive marketing
  campaigns.
• Current solution only allowed text-based
  messages.
• Needed a way to increase brand recognition and
  return on marketing investments.

iMarketing Automation makes the whole sales
process more efficient we know weve gotten more
sales because weve been in the right place at
the right time. National Sales Director

• Vtrenz Solution
• Use iMarketing Automation to deliver highly
  targeted and personalized emails.
• Centrally manage templates for 8 territories to
  boost design, content, and consistency of
  messages.
• Lead source tracking identifies which marketing
  strategies are working and which arent.

• Results
• Faster and higher marketing ROI by identifying
  new sales opportunities and developing latent
  demand.
• Can track, measure, and validate results across
  multiple campaigns.
• Quick campaign turnaround.

4
DMS Health Group

• Marketing Challenge
• IP address reported as a sender of spam and
  ultimately blacklisted.
• Couldnt reach major clients and vendors.
• Needed a more efficient and centralized mechanism
  for electronic marketing.

We look at Vtrenz as our partner in what we are
trying to accomplish. We are so glad we
implemented iMarketing Automation. When any other
solution providers call we simply tell them we
have a great toolwere not looking to make a
change. Within the first hour after sending
our first campaign with iMarketing Automation, we
had six potential customers. Marketing Director

• Vtrenz Solution
• Implemented iMarketing Automation Professional
  Edition.
• Quickly up-and-running centrally located contact
  database.
• Utilize enhanced email opt-out and opt-in
  functionality.
• Electronic surveys and messages to increase
  efficiency.
• Test out new campaign ideas at low cost.

• Results
• Quickly and easily achieved CAN SPAM compliance.
• Sending electronic rather than paper newsletters
  creates tremendous cost savings.
• Contacts have enjoyed the convenience of
• electronic communications.
• Sales generated from campaigns that previously
  wouldnt have even been executed.

5
United Way of Cass Clay

• Marketing Challenge
• Growing number of not-for-profits meant more
  intense competition for donations.
• Needed to reach a diverse group of contributors.
• Keeping in touch with contributors was
  increasingly difficult.
• Other key initiatives included cost-effectiveness
  and quick message creation.

iMarketing Automation helps our organization to
do more year-round marketing, and it gives us the
opportunity to connect with people that give or
volunteer outside our campaign time.
Communications Director

• Vtrenz Solution
• Selected iMarketing Automation as the easiest to
  implement and administer.
• Reach of campaigns and surveys is expanded by
  sending via email.
• Low-cost, easy-to-create messages are sent
• year-round.

• Results
• Able to reach much larger audience than ever
  before.
• Dramatic cost savings of email vs. direct mail.
• Building relationships by keeping in touch with
  contributors.

6
Fargodome

• Marketing Challenge
• High cost of having an ad agency maintain
  website.
• Desired more creative flexibility than was
  available with existing website content editor.
• Customer information difficult to access and
  stored in multiple databases.

We were looking for a new website, but with
iMarketing Automation we found a total
interactive marketing solution. Production
and Marketing Specialist

• Vtrenz Solution
• Chose iMarketing Automation for on-demand website
  change capability.
• Powerful Content Editor for professional-looking
  pages.
• Proactively contact loyal customers via email.
• Use iMarketing Automation Database Manager to
  import and export valuable data.

• Results
• Website changes in iMarketing Automation at a
  dramatically lower cost.
• Subscriber base constantly growing by opting in
  twice as many customers.
• Communications at a fraction of the cost of
  radio, TV, or newspaper advertising.
• Increase in valuable marketing data collect via
• online forms.

7
Fargo-Moorhead Community Theatre

• Marketing Challenge
• Paid advertising was expensive and didnt provide
  opportunities to target specific audiences.
• Long lead times required to make a communication.
  
• Wanted ability to analyze campaign results.
• Increasing attendance for shows that werent
  selling was hard.

After sending a campaign through iMarketing
Automation, there is a noticeable increase in box
office sales. By using iMarketing Automation, our
marketing efforts remain consistent, we reduce
the cost of communicating with our members, and
we are able to track and analyze the results of
each campaign. Marketing Director

• Vtrenz Solution
• Send ongoing communications via iMarketing
  Automation.
• Easily create, store, and implement core brand
  elements.
• Quick sending ability to drive sales at the last
  minute.
• Analysis Manager provides at-a-glance campaign
  results.

• Results
• Built stronger relationships with season ticket
  holders and patrons.
• Noticeable increases in box office sales.
• Consistent brand and image.

8
AUL/OneAmerica

• Marketing Challenge
• Frustrated with list-concept of current
  email-only solution.
• Lots of paperwork required to go through IT
  department.
• Needed an online event registration system.
• Wanted better measurement of their campaign
  results.

I am enthusiastic about how Vtrenz and
iMarketing Automation will enable us to leverage
our promotional dollars and personal selling
efforts to get results. AVP Group Marketing

• Vtrenz Solution
• Three divisions came together to select
  iMarketing Automation.
• Full-blown database strategy manages and segments
  data in the same tool used to execute campaigns.
• Quickly create custom landing pages and run
  multiple offers for a single campaign.

• Results
• Efficiencies gained in campaign creation.
• Increased campaign flexibility to drive more
  responses.
• Greatly expanded electronic marketing
  capabilities.

9
Anycollege.Net

• Marketing Challenge
• Sending messages via Microsoft Outlook was
  cumbersome and time consuming.
• Were limited in message format and design
  capabilities.
• Wanted a way to track open and click rates.

Our favorite part of the product is the Analysis
Manager, because we cant afford not to know the
ROI of every marketing dollar spent. In less
than 6 months weve closed sales using iMarketing
Automation worth more than 10 times our annual
subscription rate. President

• Vtrenz Solution
• Chose iMarketing Automation as their complete
  marketing automation solution.
• Create professional looking messages in the
  easy-to-use Design Center.
• Instantly analyze results in the Analysis
  Manager, including open rates and click rates.

• Results
• Website traffic increased over 30,000 visitors
  per month.
• Lead generation growing at a rate of 25,000 new
  contacts per month.
• More focused and targeted sales efforts.
• Sales team spends more time making sales and less
  time sending emails.

10
Stamats

• Marketing Challenge
• Needed to provide an integrated direct marketing
  solution to a large client.
• Time and budget constraints dictated the need for
  minimal IT support.
• Required comprehensive ownership of the marketing
  data.
• Goal for client was 7 response rate.

The iMarketing Automation system provided us a
way to maximize existing prospect data through
auto-populated response forms and campaign
specific microsites. While this is a relatively
simple concept, it is the foundation of a
successful direct marketing program and allowed
us create one of the most successful direct
marketing campaigns to date. Direct Marketing
Executive

• Vtrenz Solution
• Maximize data value with auto-population and
  massage segmentation.
• Seamlessly integrate email to web, web to survey,
  and business response card to data entry.
• Analyze data with real-time tracking,
  click-source conversions, and response
  comparisons.

• Results
• Approximately 6,220 leads generated and a 6.7
  overall response rate to date.
• 230 increase in response rate from previous
  campaign.
• 36.4 overall conversion rate.
• Email conversion rate20
• Survey conversion rate82.4

11
Plains Art Museum

• Marketing Challenge
• Print ads in weekly newspapers were not very
  targeted.
• Sending out direct mail pieces wasted too much
  time.
• Using Microsoft Outlook to manage addresses and
  send messages was becoming cumbersome.
• Missing out on the benefits of online
  registration.

To fulfill our goals, we need people to come
here, experience art, and make it a meaningful
part of their lives. To achieve this,
communication is paramount. iMarketing Automation
has been a very cost effective way for us to
communicate. Public Information
Manager Our spring gala ticket sales reached
a record-breaking goal this year. iMarketing
Automation added to the success of the Museums
annual signature fundraising event. Membership
Manager

• Vtrenz Solution
• Quickly send targeted messages to any size
  audience at the click of a button.
• Set up online registration to easily gather
  supporter information.
• Maximize impressions with weekly email
  communications.

• Results
• Reached 10,000 targeted contacts for 83 less
  than with a singe newspaper ad.
• In first 4 months 288 more revenues from class
  registrations, and 350 more revenues from
  membership dues than during previous 8 months.
• Total ROI of 258.

12
Johnson Direct Case Study

• Marketing Challenge
• Needed to get more people to subscribe to their
  email alerts and newsletter
• Only simple reporting available
• Needed a way to easily test the call-to-action
  and offers to find out whats most appealing to
  their readers

•  "Since implementing iMarketing Automation, we
  have increased our execution efficiency by over
  100 and increased customer value by delivering
  more measurable results. Just weeks into an
  attraction and retention campaign, one client is
  seeing microsite (landing page) conversion rates
  of over 65."
• Denise HeardenMarketing Director

• Vtrenz Solution
• Use iMarketing Automation to deliver highly
  targeted and personalized emails
• Lead source tracking identifies which marketing
  strategies are working and which arent

• Results
• Can track, measure, and validate results across
  multiple campaigns
• The planning and executing of high impact
  campaigns that are designed to elicit response
  from our clients prospects and customers
• Quick campaign turnaround