D.A. Davidson

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D.A. Davidson Co.Financial Services Conference

• Lee Irving
• KeyCorp

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PRIVATE SECURITIES LITIGATION REFORM ACT OF
1995 FORWARD-LOOKING STATEMENT DISCLOSURE
The presentation, including related questions and
answers, contain forward-looking statements about
issues like anticipated second quarter and
full-year 2004 earnings, anticipated level of net
loan charge-offs and nonperforming assets and
anticipated improvement in profitability and
competitiveness. Forward-looking statements by
their nature are subject to assumptions, risks
and uncertainties. Actual results could differ
materially from those contained in or implied by
such forward-looking statements for a variety of
factors including changes in interest rates
failure of the economy to continue to recover,
which could materially impact credit quality
trends and the ability to generate loans failure
of the capital markets to function consistent
with customary levels delay in or inability to
execute strategic initiatives designed to grow
revenues and/or manage expenses consummation of
significant business combinations or
divestitures new legal obligations or
restrictions or unfavorable resolution of
litigation further disruption in the economy or
the general business climate as a result of
terrorist activities or military actions and
changes in accounting, tax or regulatory
practices or requirements.
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Reshaping Key A Different Company
Focused on product Higher credit risk
tolerance Unfocused expense culture Inconsistent
financial measures
Focused on deepening relationships
Re-established conservative credit culture PEG
expense culture Economic Profit Added (EPA)
Integrated Investment Commercial Banking
Hired Tom Bunn Corporate Banking
Hired New CFO Jeff Weeden
Built Loan Loss Reserve
Exit Auto Lease Est. Runoff Portfolio
Conning Acquisition
2002
2001
2003
Henry Meyer Elected Chairman
Completed PEG 250 mill. savings
Union Bankshares Acquisition
T.D. Leasing Portfolio Acquisition
NewBridge Acquisition
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Strategic Priorities
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• Profitably grow revenue
• Improve credit quality
• Maintain expense discipline
• Improve shareholder returns

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4
Net Income by Line of Business
Net Income 1Q04

• Corporate Banking
• KeyBank Real Estate Capital
• Key Equipment Finance

Investment Management Services
Corporate Investment Bkg.45
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Consumer Banking43

• Retail Banking
• Small Business
• Consumer Finance

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Net Interest Income
in millions
Investments Consumer Loans Commercial Loans
Net Interest Income (TE) Net Interest Margin (TE)
Average Earning Assets
Net Interest Income (TE)
73,424 73,934 73,623 73,113
73,381
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Net Interest Margin (TE)
6
8
Average Loans
7
in billions
change 1Q04 vs. 4Q03

37.1 37.1 36.5 36.4 36.5 36.5 36.4 3
6.1 36.3 2 22.9 24.0 24.6 24.3 24.7 25.
2 25.7 25.7 26.0 4 2.5 2.0 1.7 1.4
1.1 0.9 0.8 0.6 0.4 NM 1.0 0.8 0.7 0.6
0.5 0.4 0.2 0.2 0.1 NM
Commercial Consumer
Exit Portfolios
Auto Commercial
Annualized
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Commercial Portfolio Geography
Northeast 20
Northwest 27
Great Lakes 42
Rocky Mountain 11
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Average Core Deposit Growth
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in billions
change 1Q04 vs. 4Q03

Now/MMDA 13.4 13.2 13.3 15.1
16.8 17.7 18.4 18.8 18.9 3
Savings 1.9 2.0 2.0 2.0 2.0 2.1 2.1 2.1
2.0 (3) CDs 13.4 13.1 12.7 12.2 11.8 11.4
11.1 11.0 11.0 (2)
DDA 8.6 8.7 9.2 9.9 9.8 10.1 10.6 10.9
10.7 (9) TOTAL 37.3 37.0 37.2 39.
2 40.4 41.3 42.2 42.8 42.6 (2)
Annualized
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Asset Quality
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in millions
Change 1Q04 vs. 1Q04 4Q03 1Q03 4Q03 1Q03

Net C/O to Average Loans Nonperforming
Loans to EOP Loans Nonperforming Assets
to EOP Loans OREO Allowance to Total
Loans to Nonperforming Loans

• (12)
• -
• (107)
• -
• (83)
• -
• (100)
• -
• -

• (50)
• -
• (317)
• -
• (298)
• -
• (115)
• -
• -

161 1.04 904 1.44 968
1.54 1,421 2.27 157
123 .78 694 1.11 753
1.20 1,406 2.24 203
111 .71 587 .94 670
1.07 1,306 2.09 222
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Commercial Portfolio Credit Size
11
in millions

Outstanding
Commitments
of Obligations
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Maintain Expense Discipline
12
in millions
Noninterest Expense
Personnel Non-Personnel
364 345 334 335 363 361 358 354 363 371 380 379 37
3 334 513 349 367 298 304 301 314 294 317 319 319
286
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Capital
13

1Q03 2Q03 3Q03 4Q03 1Q04 Tang. Equity/Tang.
Assets 6.71 6.90 6.94
6.94 6.98 Tier 1 Risk-Based Capital
7.86 7.94 8.23 8.35
7.97 Cash dividends paid .305 .305 .305
.305 .31 (per share) Shares Repurchased 2.0 3.0
2.5 4.0 8.0 (millions)
Estimated
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Focus on Shareholder Value
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• Disciplined capital management
• Invest in growth businesses
• Share repurchase
• Strong dividend record
• Focused on Economic Profit Added (EPA)
• Alignment of management and shareholder interests
• Insider ownership 7
• Stock ownership guidelines
• Incentive compensation tied to EPA

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Strong Dividend Record
Dividend increased 39 consecutive years

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Question and Answer