Why POS couponing

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(No Transcript)
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Point of Sale

• Why POS couponing?
•  
• Outta the Box point of sale dispensers offer
  unparalleled appeal to consumers
• Results often match or exceed those obtained
  by more expensive dispensing solutions
• Published redemption percentages frequently
  exceed 17 for at shelf vehicles

CMS Trends, 2003
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Point of Sale
POS gets your promotion noticed!   Aside from
instant on-pack coupons (34.4), which are most
often discovered and redeemed after the consumer
has already decided to purchase that brand,
on-shelf coupons have the highest redemption
rates    
Source Coupons A Complete Guide by the Joint
Industry Coupon Committee
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Why Outta the Box?

• Outta the Box delivers more than coupons!
•  
• Outta the Box offers the benefits of a coupon
  dispenser and a display in one unique
  promotional system!
• Graphically present your brand
• Communicate your value proposition
• Provide customers with a coupon as an incentive
  to buy
• Do it all at the point of sale where your
  promotional efforts have the most impact!

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Why Outta the Box?
How do your previous coupon vehicles stack up to
Outta the Box?      
Industry Redemption Rates Coupons A Complete
Guide by the Joint Industry Coupon Committee
Outta the Box Redemption Rates Market Tactics
Industry Research, 2004
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Why Outta the Box?

• Outta the Box works hard for your brand.
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• Outta the Box dispensers motivate consumers to
  buy a product or brand that they did not plan to
  purchase
• 37.4 of consumers reported buying due to
  being motivated by a display
• 31.2 of consumers reported buying due to
  being motivated by a shelf coupon dispenser
• Outta the Box is a hybrid of both!
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• Outta the Box dispensers encourage trial of a
  new brand
• 50.4 of consumers most frequently use
  coupons from shelf dispensers to buy a brand
  they havent tried before

Promotion Marketing Association, Grocery
Incentive Survey, June 2002
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Why Outta the Box?

• Outta the Box offers the most value for your
  promotional dollars.
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• Durable and high quality productscustomized to
  your needs
• A lower price point than comparable dispensers
• Lightweight and easy to use
• Resilient UV coating
• Responsive, professional, and timely
  customer service
• International representation in many countries
  including production in Europe
• And of coursethe benefits of a dispenser and a
  display in one!

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Why Outta the Box?

• Outta the Box lets you reach your market
  anywhere, anytime.
• You choose the promotion, place, and time period
•  
• Outta the Box is ideal for many venues
• Grocery, Convenience, Pharmaceutical, Auto
  Parts, Pet Supply, Appliances, Music, Movie
  Rental, Electronics, Hardware, Outdoors,
  anywhere!
•  
• Outta the Box dispensers attach securely to
  shipper displays, end aisle displays,
  refrigerated cases and gas pumps
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• Outta the Box works well on the shelf, at the
  register, or on the counterwherever you get
  the most impact

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Why Outta the Box?

• Outta the Box dispensers are designed with brand
  recognition in mind.
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• Choose vibrant four color graphics on dispensers
  and coupons
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• Display and coupon designs are customized per
  your specifications
• Dispensers can be designed for any class of
  trade, specific account, and specific stores

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Box Dispensers

• Choose the right Outta The Box dispenser for
  your product and your promotion
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• Our box dispensers are available in a variety of
  sizes and shapes
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• PL Dispenser
• PL Compact
• XL Dispenser
• Cube Dispenser
• Can Dispenser
• Custom Dispenser

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Box Dispensers

• PL Dispenser
•  
• Dimensions
• 4 1/2" x 3 1/8" x 2 7/8"
• Sheet Count
• up to 500
• Sheet Dimensions
• 2 3/4" x 3"
• Samples
• Random or mock-up of your own design

• AttachmentStandard
• Shelf strap
• Optional
• Clip channel shelving
• Clamp channel shelving
• Dual suction cup
• Delivery
• 500-2,500 units 3 weeks
• 2,501-10,000 units 4-5 weeks

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Box Dispensers

• PL Compact
• Dimensions
• 2" x 3 1/8" x 2 7/8"
• Sheet Count
• up to 250
• Sheet Dimensions
• 2 3/4" x 3"
• Samples
• Random or mock-up of your own design
•  

• AttachmentStandard
• Shelf strap
• Optional
• Clip channel shelving
• Clamp channel shelving
• Dual suction cup
• Delivery
• 500-2,500 units 3 weeks
• 2,501-10,000 units 4-5 weeks

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Box Dispensers

• XL Dispenser
• Dimensions
• 4" x 3 1/8" x 2 7/8 15/16"
• Sheet Count
• up to 300
• Sheet Dimensions
• 3" x 4"
• Samples
• Random or mock-up of your own design
•  

• AttachmentStandard
• shelf strap
• Optional
• Clip channel shelving
• Clamp channel shelving
• Dual suction cup
• Delivery
• 500-2,500 units 3 weeks
• 2,501-10,000 units 4-5 weeks

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Box Dispensers

• Cube Dispenser
• Dimensions
• 3 1/4" x 3 1/4" x 3 1/4"
• Sheet Count
• up to 300
• Sheet Dimensions
• 3" x 3"
• Samples
• Random or mock-up of your own design  

• AttachmentStandard
• Shelf strap
• Optional
• Clip channel shelving
• Clamp channel
• shelving
• Dual suction cup
• Delivery
• 500-2,500 units 3 weeks
• 2,501-10,000 units 4-5 weeks

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Can Dispensers

• Can Dispenser
• Dimensions
• 3 3/4" diameter x 5 5/8" high
• Sheet Count
• Up to 500
• Sheet Dimensions
• 2 7/8" x 2 5/8"

• AttachmentStandard
• Shelf strapOptional Attachment
• Suction cups
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• Delivery
• Call for information.

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Custom Dispensers

• Custom Shapes
• Make your promotion really deliver with a
  customized dispenser
• Our internal Design Team can design
  virtually any shape and size dispenser to
  meet the needs of your promotion
• Call us with your ideas!

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Dispenser Headers

• PL with optional Back Header Card
• Build on your dispenser with a Back Header
  Card for maximum impact
• Custom designed for strong shelf presence
• More room for displaying your brand and
  delivering your message   

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Dispenser Headers

• PL with optional Side Header Card
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• Rise above the rest with a Side Header Card
• Custom designed to stand out on the shelf
• Maximum visibility for your brand

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Dispenser Headers

• PL with optional Top Header Card
• Top the sales charts with our Top Header
  Card option
• More visibility for your brand and message
• Custom designs for a unique look  
•   

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Dispenser Headers

• XL with optional Side Header Card
• Make a statement with a Side Header Card
• More real estate for your message and design
  
• Outstanding shelf presence

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Dispenser Headers

• Horizontal Can with Optional Top Header Card
• Stand up to the competition with a uniquely
  designed Top Header Card
• Custom sizes and shapes available for
  maximizing the impact of your promotion
• Great for attracting attention and delivering
  your offer  
•   

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Box Dispenser Weatherguard

• Choose Weatherguard for outdoor box dispenser
  promotions
•  
• Reusable protective covering safeguards your
  dispenser in outdoor environments
•  
• Flexible attachment options for placement
  just about anywhere
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• Ideal for gas pumps, fast food drive- thrus,
  bank windows, and more
• NEW!!! Weatherproof coupons now available!

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Outta The Box Coupons

• Customize your coupon sheets for the most impact.
• Dispense coupons, recipes, product
  information, rebates, anything you want!
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• Choose yellow or white sheets
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• Front or front/back sheet printing
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• Coupon copy change capability
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• Custom scented sheets
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• Multiple messages
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• Up to three spot colors (PMS color matching
  available)
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• NEW! Four color process available!
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• NEW! Waterproof sheets available!

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Outta the Box Coupons

• Outta The Box features Exclusive No Error
  Dispensing.
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• Consistent coupon/sheet delivery
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• One-at-a-time, every time, down to the last
  sheet
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• Less mis-redemption
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• Added value-sheets can adhere to the
  consumers package

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PopnSellSM

• PopnSellSM combines three powerful features to
  help lift sales
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• Repositionable, re-usable Adhesive Vinyl Back
  Panel
• 6 ¼ x 8 panel adheres to any smooth surface
  for quick and easy display
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• Clear Dispenser with No Error Dispensing
• Provides a full view of your offer
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• Custom printed sheets
• Adheres conveniently to shopping lists
• Up to 500 per pack
• Available in 2 x 3 side-by-side or 3 x 4

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NEW! Weatherproof PopnSellSM

• New WEATHERPROOF features let PopnSellSM weather
  any storm.
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• NEW! Wet-strength coupon pads stand up to
  inclement weather
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• Weather-resistant back panel features high
  quality graphics
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• Four color and spot color printing available
  on our wet strength pads!

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NEW! Weatherproof PopnSellSM

• Weatherproof features are designed for even the
  dampest conditions.
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• Ideal for outdoor promotions including gas
  pumps, ATMs, bus stops and drive-thru
  windows
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Sweepstakes

• Revolutionary Sweepstakes System sweeps the
  competition.
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• Sweepstakes Dispensing and Collection System
  makes it easy and cost-effective to manage your
  program!
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• Choose Super Sweeps to hold up to 1,500
  self-contained entry forms (10 ¾ w X 19 ¾ h
  X 8 ½ d)
• Mini Sweeps Holds up to 1,000 sheets (8w X
  15 ¾ h X 6d)
• Re-usable boxes feature four-color graphics
• No need to refill!
• Optional self-adhesive pen with stretchable
  coil
• Custom sizes available upon request  

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Sweepstakes

• Mini-Mailer returns itself for a simple-to-manage
  promotion!
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• Mail entries in self-contained box when
  promotion ends
• Eliminates the need for costly program
  management
• Holds 500-1,000 sheets
• 8w X 15 ¾ h X 6d

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Outta the Box Sells Itself!

• Outta the Box benefits your clients!
•  
• Extra value with our unique display and
  dispenser-in-one design
• So many shapes, sizes and options from which
  to choose
• Great price point!
• Outta The Box benefits your agency!
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• Give your design team a new, sales- driven
  medium for displaying their talent
• Get creative with customized shapes and
  sizeswe can bring your ideas to life!
• Recognized agencies receive 15 commission
  on gross billing

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Outta the Box Sells Itself!

• Introduce your clients to our dispensers and
  sweepstakes systems today!
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• Outta the Box will provide
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• Samples of any or all of our products
• Custom mock-ups
• Educational literature for your representatives
  
• Sales literature for your clients

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Outta the Box
When it comes to getting the most from your next
promotionthink Outta the Box!   Just call or
visit us online to request your FREE product
samples, order a complimentary mock-up of your
own design, or obtain pricing details.
  Discover all the benefits of a couponing
dispenser and display in one today!    sales_at_nati
onalcinemaads.com