ShadowFax

1
3Com Entry-Level Gigabit Solutions Addressing the
Needs of Small Offices, Small and Medium
Enterprises
3Com June 2, 2003
2
Agenda

• Announcement Overview
• Networking Technology Trends
• Customer Requirements and Applications
• Detailed Product Information
• Competition

3
Announcement Overview
4
3Com Announcement June 2, 2003

• 3Com is launching a suite of new entry-level
  Gigabit products
• 2 compact form-factor OfficeConnect switches
• 2 unmanaged rack-mount switches
• 1 managed rack-mount switch
• These entry-level switches aggressively attack
  the market for desktop Gigabit products
• They also broaden the substantial Gigabit
  portfolio from 3Com
• Books Open for two OfficeConnect switches on June
  2, with FCS is June (OfficeConnect Switch 8 with
  Gigabit Uplink) and July for OfficeConnect
  Gigabit Switch 5)
• Books Open for other models will be in July, with
  FCS in August

5
3Com Entry-Level GigabitNew Products

• OfficeConnect 8-port Switch with Gigabit
• 8 x 10/100, with one 10/100/1000, Unmanaged,
  Desktop
• 3C1670108, FCS mid June 2003, List Price 149,
  Estimated unit street price 120

DESK TOP

• OfficeConnect 5-port Gigabit Switch
• 5 x 10/100/1000, Unmanaged, Desktop
• 3C1670500, FCS mid July 2003, List Price 255,
  Estimated street price 40/port

UNMANAGED

• 3Com Switch 2824 and 2816
• 24 x 10/100/1000, Unmanaged, Rack-mountable
• 3C16479 Switch 2824, FCS mid August 2003, List
  Price NTE 1995, estimated street price 60/port
• 16 x 10/100/1000, Unmanaged, Rack-mountable
• 3C16478 Switch 2816, FCS mid August 2003, List
  Price NTE 1395, Estimated street price 60/port

RACK MOUNTABLE

• 3Com Switch 3824
• 24 x 10/100/1000, Managed, Rack-mountable
• 4 ports are dual purpose, with SFP slots
• 3C17400, FCS mid August, List Price NTE 3495,
  Estimated street price 100/port

MANAGED
Intl Slide
NTE Not to exceed pricing
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Where Gigabit Networking Fits Today
Customer Benefit
Customer Issue
3Com Feature to Solve Issue
Network bottlenecks
Wirespeed Gigabit network performance
Eliminate network bandwidth constraints
Tri-speed auto-sensing switching
Install today to support faster speeds as desktop
PCs and servers get upgraded
Be prepared for futureapplications / equipment
Mix of port choices (5, 8, 16, 24), without or
with fibre, unmanaged or managed
Choose according to your needs
Need flexibility and port density options

Easy, straight forward set-up management
Network complexity, lack of IT resources
Unmanaged is plug and play Managed has easy Web
or CLI
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Networking Technology Trends
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Gigabit to the desktop
Gigabit ASP
Gigabit Ports
Port Shipments in Millions
ASP Per Port
10/100 ASP
Source DellOro

• The transition from 10/100 to 10/100/1000 is
  getting traction as Gigabit pricing becomes more
  affordable
• Lower cost Gigabit silicon narrows the cost gap
  compared to 10/100
• 3Com can now offer lower prices for copper
  Gigabit NIC and switches, making Gigabit
  solutions more affordable
• Gigabit is already pushed onto desktop
• Built-in copper Gigabit NICs or ports
  increasingly common on PCs MACs

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Gigabit Myths

• Myth 1 Gigabit is too expensive for desktop
  connections
• Not any more. Lower Gigabit prices mean
  customers can
• Prepare a LAN today for future higher bandwidth
  needs (esp. graphics) without worrying about
  forklift upgrades in the future
• Get more bandwidth per dollar compared to 10/100
  technology
• Myth 2 No-one needs Gigabit to the desk anyway
• PCs and servers increasingly ship with Gigabit
  ports, so be prepared!
• Myth 3 The PC is a bandwidth bottleneck
• PCs today operate at least 5x faster than
  100-Mbps
• You may not need full Gigabit bandwidth but could
  easily use more than 100-Mbps
• Myth 4 Upgrading is difficult
• Todays tri-band switches work with older
  desktops, easing integration
• Unmanaged switches are plug-and-play, managed
  switches have intelligent defaults to make
  upgrading hassle free.

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Value of Gigabit vs 10/100

• Gigabit now offering exceptional value per
  spent
• While 10/100 prices have come down greatly, with
  Gigabit customers get more bandwidth for their
  money

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Gigabit Market Expected to Grow Significantly

• Fixed L2 Gigabit market will grow from 2.4M ports
  in CY02 to nearly 31M ports in CY06
• DellOro Jan 2003 forecast

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Customer Requirements and Typical Product
Applications
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3Com new Products Address Entry-Level Gigabit
Needs of Small and Medium Size Offices
100

90
Switch 3824
80

70
60
Switch 2824 Switch 2816
50
Medium Size Office
40
OfficeConnect 5-port Gig
OfficeConnect 8-port 1 Gig
Small Office
30
Street Price per Port
Functionality / Flexibility
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Entry-Level Gigabit SwitchingTarget Customers

• Small offices needing high bandwidth now
• Propose the OfficeConnect Gigabit Switch 5-Port
• Small businesses needing high bandwidth now for
  desktop aggregation, or server farm and wiring
  closet aggregation in larger businesses, where
  management is not required
• Propose the Switch 2816 or Switch 2824
• Mid-sized business needing managed high bandwidth
  switching for desktop aggregation, server farm
  and wiring closet aggregation where
  enterprise-class redundancy is not necessary
• Propose the Switch 3824

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Entry-Level Gigabit SwitchApplication Overview
OC 5
2816
2824
3824

• Small Office Desktop SW ?
• Small Business Switch ? ? ? ? ?
• Enterprise Desktop SW ? ? ?
• Server Aggregator ? ? ?
• Wiring Closet Aggregator ? ? ? ?
• Mini Core ? ? ? ?
• Est Street Price Per Port 40 60 60 100

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Three Entry-Level Gigabit Scenarios
See Scenario C (mechanical design firm)
Small Medium Enterprises
90
80
See Scenario B (mid-sized graphics art firm)
70
60
Small Businesses
50
40
Small Offices
See Scenario A (small desktop publishing firm)
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Functionality / Flexibility
Street Price per Port
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Scenario A The Requirements

• Small Office/Business (desktop publishing firm),
  15 nodes in total
• 8 users running at 10/100
• 3 super-users running at 10/100/1000
• 1 server with Copper Gigabit NIC
• No structured wiring, no wiring closet
• Limited space for LAN equipment
• Cable/DSL WAN access through ISP
• Limited IT skills, no dedicated IT manager
• Running high-intensity applications (desktop
  publishing applications paintshop/photoshop
  professional etc.)

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Scenario A The Solution

• Use OfficeConnect Gigabit products ideal for
  Small Offices/Businesses and desktop use
• Compact, clippable design means minimum desktop
  usage award winning design
• Reliable fanless design for silent operation
• Rear connectors reduce cable clutter
• 3 months free telephone support, and features
  like Auto MDI/MDIX assist with installation

Street price 640
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Scenario A, Network Diagram
ISP
Site Server
Cable/DSL modem
Super-users x 3
10/100/1000 switched
Printer
Standard-users x 6
10/100 switched
Small Office/Business
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Scenario B Requirements

• Small Business (graphic arts firm), 72 nodes in
  total
• 48 users running at 10/100
• 20 super-users running at 10/100/1000
• 4 servers with Copper Gigabit NICs
• Existing structured wiring, deployment of LAN
  equipments racks.
• Limited rack space
• Network scalability is a concern.
• Running high-intensity applications (graphic arts
  packages - Illustrator, Fireworks etc.).

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Scenario B The Solution

• Use Switch 2824 and Baseline 48-port 10/100
  Switch with Gigabit Uplinks ideal for Small
  Businesses
• 19 rack-mountable form factor, make it ideal
  for use in structured wiring environments,
  deploying racks
• 1 RU form-factor allows for optimization of
  valuable rack space
• Scalable solution, just add more 10/100 switches
  with Gigabit uplinks

Street price 2,000
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Scenario B, Network Diagram
Standard-users x 48, running medium intensity
workgroup applications
10/100 switched
Super-users x 20, running high intensity
applications, CAD/CAM, desktop publishing etc.
Local Server
1000 switched
Room 2
Main Network Servers
1000 switched
Room 1 Server room
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Scenario C Requirements

• Mid-sized Business (mechanical design firm), 280
  nodes in total
• 240 users running at 10/100,
• 34 super-users running at 10/100/1000,
• 6 servers with Copper Gigabit NICs
• Structured wiring, deployment of LAN equipments
  racks.
• Limited rack space
• Network scalability is a concern
• Limited budget is available (less than 15,000)
• Need control of the network
• Running high-intensity applications (CAD/CAM
  design).

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Scenario C The Solution

• Use Switch 3824 and SuperStack 3 Switch 4200
  family of stackable switches ideal for
  cost-conscious mid-sized enterprises
• 19 rack-mountable form factor, make it ideal
  for use in structured wiring environments,
  deploying racks
• 1 RU form-factor allows for optimization of
  valuable rack space
• Scalable solution, just add Switch 4200 stacks
• Advanced standards-based management features for
  control, scalability and future proofing
• Highly affordable solution

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Scenario C Solution Financials
Street price 12,000
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Scenario C, Network Diagram
10/100 Workgroup 1
Stack 1
10/100 switched
1000 switched
Gigabit
Workgroup
Gigabit Switch Group
Fiber/copper trunks - LACP
10/100
Workgroup 2
Stack 2
10/100 switched
Floor 2 - Workgroups
1000 switched
Site Network Servers x 6
Network Management Station
Floor 1 Server room
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Product InformationSummary Highlights
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OfficeConnect Switch 8 with Gig UplinkKey
features

• 8x 10/100 1x10/100/1000 auto-sensing ports
• Triple speed ports can connect to a server,
  backbone or to provision for changing network
  configuration
• Auto MDI/MDIX on every port
• Automatically supports straight-through or
  crossover cables
• Traffic prioritization
• Support for high priority traffic, voice or video
• Fanless design ensures silent operation
• Compact, clippable form factor saves space
• Easy to read front panel LEDs with connectors at
  rear
• Keep your desk tidy uncluttered from cables
• FCC Class B certified
• Low interference levels for use in home or office
  environments.
• Limited Lifetime Hardware Warranty

SKU 3C1670108 UPC 662705467566 Books Open
02-June-2003 FCS mid Jun 2003 List
Price 149 Discount cat. F (32)
Intl Slide
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OfficeConnect Gigabit Switch 5Key features

• 5 x 10/100/1000 auto-sensing ports
• Auto MDI/MDIX on every port
• Automatically supports straight-through or
  crossover cables
• Traffic prioritization
• Support for high priority traffic, voice or
  video, today or tomorrow
• Fanless design
• Ensures silent operation
• Compact, clippable form factor
• Saves valuable office space
• Easy to read front panel LEDs with connectors at
  rear
• Keeps your desk tidy, uncluttered from cables
• FCC Class B certified
• Low interference levels for use in home or office
  environments.
• Limited Lifetime Hardware Warranty

SKU 3C1670500 UPC 662705467542 Books Open
02-June-2003 FCS mid July 2003 List
Price 255 Discount cat. F (32)
Intl Slide
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3Com Switch 2816(16-port, unmanaged, Gigabit)

• 16 x 10/100/1000 auto-sensing ports
• Full wirespeed, non-blocking performance
• 1 Rack-mount Unit (RU) high form-factor
• Allows for rack space optimization
• Auto MDI/MDIX on every port
• Automatically supports straight-through or
  crossover cables
• Traffic prioritization
• Support for high priority traffic, voice or
  video, today or tomorrow
• Easy to read front panel LEDs
• For quick and easy troubleshooting
• Limited Lifetime Hardware Warranty

SKU 3C16478 UPC TBD Books Open Mid July
2003 FCS Mid Aug 2003 List Price NTE
1395 Discount cat. J (40) Est. Street Price
60 per port
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3Com Switch 2824(24-port, unmanaged, Gigabit)

• 24 x 10/100/1000 auto-sensing ports
• Full wirespeed, non-blocking performance
• 1 Rack-mount Unit (RU) high form-factor
• Allows for rack space optimization
• Auto MDI/MDIX on every port
• Automatically supports straight-through or
  crossover cables
• Traffic prioritization
• Support for high priority traffic, voice or
  video, today or tomorrow
• Easy to read front panel LEDs
• For quick and easy troubleshooting
• Limited Lifetime Hardware Warranty

SKU 3C16479 UPC TBD Books Open Mid July
2003 FCS Mid Aug 2003 List Price NTE
1995 Discount cat. J (40) Est. Street Price
60 per port
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SuperStack 3 Baseline 8-Port Gigabit

• Baseline 8-Port is 3Coms existing pure Gigabit
  switch
• 8 x 10/100/1000 auto-sensing ports
• Full wirespeed, non-blocking performance
• 1 Rack-mount Unit (RU) high form-factor
• Allows for rack space optimization
• Auto MDI/MDIX on every port
• Automatically supports straight-through or
  crossover cables
• Traffic prioritization
• Support for high priority traffic, voice or
  video, today or tomorrow
• Easy to read front panel LEDs
• For quick and easy troubleshooting
• Limited Lifetime Hardware Warranty

SKU 3C16477 Books Open now FCS now List
price 945 Discount cat. J (40)
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3Com Switch 3824(24-port, managed, Gigabit)

• 24 x 10/100/1000 auto-sensing ports
• 4 of these ports are dual-purpose, supporting
  SFPs (mini GBICs)
• Wirespeed, non-blocking performance
• 1 Rack-mount Unit (RU) high form-factor allows
  for rack space optimization
• CLI, embedded Web, SNMP management
• Rapid Spanning Tree Protocol
• LACP trunking
• Limited Lifetime Hardware Warranty

SKU 3C17400 UPC TBD Books Open mid
July FCS mid August List price NTE
3495 Discount cat J (40) Est. Street Price 100
per port
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3Com Switch 3824 Software Features

• 802.3ad (LACP)
• Up to 8 Gigabit per Trunk
• 6 Trunks maximum
• SNMP Management
• CLI and Web management
• SNMP / RMON Support
• Port Security
• 3Com Network Supervisor Support

• VLAN support (802.1Q)
• 254 VLANs
• DHCP / Bootp Support
• IGMP Snooping
• 802.1p and DSCP Support
• 802.1W (RSTP)
• Broadcast Storm Control
• Backup and Restore

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3Com Switch 3824 Supported Modules

• 1000 Base-SX
• 3CSFP-91
• 495 US List
• 1000 Base-LX
• 3CSFP-92
• 995 US List

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Competition
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OfficeConnect Switch 8 with Gig UplinkWhy 3Com?
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OfficeConnect Gigabit Switch 5Why 3Com?
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Switch 2816 and Switch 2824Why 3Com?
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Switch 3824 Why 3Com?
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Wrap-Up
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3Com Is Bullish on Gigabit Ethernet

• 3Com is aggressively competing for entry-level
  Gigabit
• Gigabit to the desk increasingly making sense
• Affordable Gigabit aggregation new within grasp
  of nearly all classes of customer
• Five new 3Com Gigabit products to be shipping by
  end of Summer 2003
• 2 compact form-factor OfficeConnect switches
• 2 unmanaged rack-mount switches
• 1 managed rack-mount switch
• These substantially broaden 3Coms Gigabit
  portfolio

Desktop Unmanaged
Rack-Mount Managed
Rack-Mount Unmanaged
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