FICPI WORLD CONFERENCE BERLIN 2003

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FICPI WORLD CONFERENCEBERLIN 2003

• The Future of Trade Mark Law
• A Perspective from Alicante
• Alexander v. Mühlendahl
• Vice-President for Legal Affairs
• OHIM

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Overview

• Looking back
• The past 50 years
• Issues for the future
• Development of substantive trade mark law
• Challenges for the European trade mark system
• Integration of national trade mark systems into
  the Madrid system

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Looking back

• The period after World War II
• The developments in Europe
• The international developments

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Development of substantive trade mark law

• Signs susceptible to be protected as trade marks
• Smells
• Sounds
• 3D marks
• Colours

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C-273/00Sieckmann/DPMA

• Cinnamat (smell)
• C6H5-CHCHCOOCH3

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C-283/01Shield Mark/Kist
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C-299/99Philips/RemingtonPlaintiffs mark
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C-104/01Libertel/BBM

• Libertel heet nu Vodafone. We zijn nu het
  grootste mobiele netwerk ter wereld. Met al zo'n
  200 miljoen gebruikers. Niet zomaar gebruikers
  mensen. Mensen met een gemeenschappelijke
  behoefte. Ze hebben andere mensen nodig. Ze
  willen leven in een wereld zonder grenzen. Die
  verre vrienden en goede buren verenigt. Omdat
  afstanden geen betekenis meer hebben. Wij
  voorzien in die behoefte. Met veel nieuwe mobiele
  toepassingen. Daarmee kunt u vrienden en relaties
  steeds ...

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Development of substantive trade mark law

• Grounds for refusing protection
• Lack of distinctiveness
• Descriptiveness

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C-107, 108/97Windsurfing Chiemsee / Huber
Attenberger

• CHIEMSEE

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C-517/99Merz Krell/DPMA

• BRAVO

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C-383/99 P - T-163/98Procter Gamble / OHIM

• Baby-dry

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C-104/00 P - T-19/99DKV / OHIM

• COMPANYLINE

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C-191/01 - T-193/99OHIM / Wm. Wrigley Jr.

• DOUBLEMINT

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Development of substantive trade mark law

• Scope of protection
• Identity and similarity
• Likelihood of conusion
• Protection of reputation marks

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C-291/00LTJ DIFFUSION

• ARTHUR/
• ARTHUR ET FELICIE

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C-291/95Sabel/PumaEarlier marks
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C-291/95Sabel/PumaLater mark
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C-342/97Lloyd/Klijsen

• LLOYD/
• Loints

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C-425/98Marca Mode/Adidas

• ADIDAS three stripes/
• two stripes

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C-39/97Canon/MGM

• CANON/
• CANNON

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C-375/97General Motors/Yplon

• CHEVY (automobiles)/
• CHEVY (detergents)

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C-292/00Davidoff/Gofkid
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Development of substantive trade mark law

• Limits of protection
• Fair use
• User requirement
• Exhaustion
• Non-trade mark use

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Trade Mark Cases Before the European Court of
Justice

• Bayerische Motorenwerke AG/Deenik
• Case C-63/97
• Advocate General Jacobs 2 April 1998
• Decision 23 Februar 1999

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Trade Mark Cases Before the European Court of
Justice

• Hölterhoff/Freiesleben
• Case C-2/00
• Advocate General 20 September 2001
• Decision

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C-355/96Silhouette/Hartlauer

• SILHOUETTE

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C-173/98Sebago/Unic

• SEBAGO

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Cases C-414, 415, 416/99Davidoff Levi Strauss

• DAVIDOFF COOL WATER
• LEVIS

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Development of substantive trade mark law

• European v. national developments

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Challenges for the European trade mark system

• Enlargement
• Reform and improvement
• Quality and consistency
• E-Business
• Managing Madrid

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Enlargement

• Legal issues
• Administrative issues

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Reform and improvement

• Reform of the CTM Regulation
• Searching
• Other issues

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Quality and consistency

• Figures
• Practices
• Control systems
• Structural reform of OHIM

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E-Business

• E-filing
• E-communication
• E-publication
• E-access to OHIM data

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EU membership in Madrid

• Preparing for accession creation of interfaces
• Outgoing applications
• Incoming registrations
• Communicating with parties to proceedings

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Madrid marks and national marks

• Changing perspectives
• From total independence (Lisbon) to partial
  dependence (Madrid)
• Strategies for
• trade mark proprietors and
• representatives
• Perspectives for trade mark offices

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Conclusions

• Challenges and opportunities
• TLT and further steps
• What about substantive trade mark law ?
• The CTM system as an alternative or as an
  addition
• Seniority and replacement

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Information

• oami.eu.int

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