The Platform to Change the World

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The Platform to Change the World
Track Nonprofits, Education, and Public Sector
Organizations

• Steve Wright, Salesforce.com Foundation
• Romanus Berg, Ashoka
• Bari Samad, Green For All

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Dreamforce 2008 and the Social Sector

• NPO Session overview
• Monday, Nov 3
• 1145 AM - 1245 PM The Platform to Change the
  World
• 0215 PM - 0315 PM Hands-On Automation for
  Social Change Organizations
• 0330 PM - 0430 PM SaaS for the 21st Century
  Educational Institution
• Tuesday, Nov 4
• 200 PM - 0300 PM Connect with the Community
• 0515 PM - 0615 PM Public Sector Innovation
  Through Cloud Computing
• Wednesday, Nov 5
• 900 AM - 1000 AM More Than the Bottom Line
  Measuring Your Impact
• 1015 AM - 1115 AM So Many Apps, So Little Time
• 1130 AM - 1230 PM Unleash the Power of the
  Force Platform

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The Social Sector at Dreamforce

• Dreamforce was specifically designed for you.

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A Platform to Change the World
Moderated By
Steve Wright
Director of Innovation
Salesforce.com Foundation
Romanus Berg
CIO, Ashoka
Bari Samad
Internet Director, Green For All
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A Platform to Change the World

• Operations
• Efficiency
• Efficacy
• Moving the needle

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Romanus Berg CIO
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• 1 HISTORICAL MOMENT
• ASHOKA
• CHALLENGE
• APPROACH
• OUTCOMES

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Demand for Solutions is SoaringDecreasing cost
time-to-market
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AshokaEveryone a Changemaker
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VENTURE PROGRAM1 OUT OF 12 PROGRAMS

• SEARCHING FOR 1 in 10,000,000
• OVER 220 FELLOWS THIS YEAR
• SOURCED FROM 44 COUNTRIES AROUND THE WORLD

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ChallengeScaling Ashoka
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New Approach Enabling Ashoka
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New Approach Enabling Ashoka
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Outcomes
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Outcomes
"ITI has approached it from a user perspective,
involving relevant Ashoka staff members to give
feedback along the process. I think this will
ensure the system adds value to everyone it
effects." Silvia Giovannoni, Global Program
Director, Ashoka Support Network, UK " We
have become much more efficient and professional
and are able to manage the knowledge in the team
much better. The more I work with it, the more I
like the new Salesforce " Oda Heister, Venture
Director, Germany "I think it will be a good
step to normalize the processes and get us all
thinking on the same page. The Salesforce tool is
enabling us to work much more closely as a team "
Kenny Clewett, Venture Staff, Spain "I
thought the process was extremely well run and
the implementation is on course to be a big
success." Sebastian McDermott, Venture Staff,
UK This is fundamentally transformative.
Roger Harrison, Ashoka Board Member, UK
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Bari Samad Internet Director
building an inclusive green economy strong enough
to lift all boats
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Who is Green For All?

• Founded by Van Jones, formerly of Oaklands Ella
  Baker Center and Sustainable South Bronxs Majora
  Carter, Green For All has a simple but ambitious
  mission to help build an inclusive green economy
  strong enough to lift millions of people in the
  United States out of poverty and into prosperity.

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What do we do?

• We are uniquely focused on the nexus of civil
  rights, environmental health and sustainability,
  urban renewal, and green economics. We envision
  local, state and national commitments to job
  creation, training, and entrepreneurial
  opportunities in an emerging green economy
  especially for people from disadvantaged
  communities.

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• Simply put by creating green pathways out
• of poverty, Green For All battles
• poverty and pollution at the same time. 

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Conservation

• Indigenous Peoples
• First Wave
• Conservation
• John Muir, Henry David Thoreau, Theodore et al.

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Regulation

• 1963 Rachel Carsons Silent Spring
• Conservation and regulation
• Environmental Justice community
• Equal regulation
• Not in My Backyard

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Investment

• Third Wave
• Conservation, regulation, and INVESTMENT
• This keeps neighborhoods clean and allows for
  growth.

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Eco-Apartheid?

• There is danger of Eco-Apartheid where who can
  afford it will not be exposed to pollution and
  will benefit from investments in green
  technologyavoiding Eco-Apartheid means ensuring
  that the people who were locked out of a
  pollution-based economy will be locked into a
  solution-based one.

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What is a Green-Collar Job?

• A Green-Collar job is basically a Blue-Collar
  Job that has been upgraded to better respect the
  environment. Green Jobs include, but are not
  limited to jobs in energy efficiency and
  alternative energy sources
• Solar Panel Installation
• Green Construction
• Energy Efficiency Retrofitting
• Rooftop Gardening
• Materials Recycling

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A Living Movement
Video (will be embedded) http//www.greenforall.or
g/resources/the-green-collar-economy/success-story
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Drill Here, Drill Now?

• It has been proven that drilling Americas oil
  reserves, both onshore and offshore, would only
  reduce the price of gas by 1.3 percent in ten
  years!
• In two years the U.S. could create two million
  new jobs and be on our way to fueling our cars
  and appliances with electricity from a clean
  energy grid that costs around 1 for the
  equivalent of a gallon. One dollar!

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Resources

• www.greenforall.org
• www.americanprogress.org
• www.apolloalliance.org
• www.vanjones.net/book

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Pain Points

• Couldnt effectively track and share information
• Overwhelmed by requests from the outside world

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ONE/Northwest
ONE/Northwest is a not-for-profit consulting firm
that helps environmental groups connect with
people. We are a change agent dedicated to
helping communities thrive in harmony with their
natural surroundings.

• INDUSTRY Nonprofit Strategy Consulting
• EMPLOYEES 22
• GEOGRAPHY Northwest USA, Southwest Canada
• USERS 22
• PRODUCT(S) USED SFA, Service Support, Vertical
  Response, 35 custom objects, VisualForce and Apex

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How do you fix the environment?

• Large-scale problems
• Major changes to our economy

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Nuts and Bolts of Advocacy

• Decisions
• Public sector
• Private sector
• Citizens
• Main mode of work
• Lobbying

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Large-scale problems need broad Citizen support

• Citizens have the numbers
• Citizens are part of social networks
• Citizens have relationships with decision makers
• Citizens who care about the environment might not
  consider themselves environmentalists
• Thats why we want to work with Green for All

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Solutions

• Web integration
• Campaigns
• Automation

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Demo
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Whats Next

• What is left to do

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