ABC GUIDE TO VIDEO ADVERTISING

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• ABC GUIDE TO VIDEO ADVERTISING
• Saurabh Bhatia
• Vdopia

CASE STUDIES On Video Ad Effectiveness Best
Practices Tips
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If a Picture is worth a thousand words A Video
is worth a Million
Saurabh Bhatia Vdopia
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I love Beautiful women, Love them more when they
move
Saurabh Bhatia Vdopia
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Video Ad is the next best thing to the real
stuffSometimes even better
Saurabh Bhatia Vdopia
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Online Video Consumption pattern Indians prefer
staple diet on Video

• News channels
• Cricket
• Entertainment portals
• Bollywood movies, songs, clips

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Choose from Variety Of Video Ad Formats
Pre Roll/Post Roll Video Commercials

• Play video ads of upto 30s
• Get exclusive attention
• Click through rates as high as 7

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Choose from Variety Of Video Ad Formats
O-Strips Continuous Overlay Ads

• In comparison with traditional banner ads
• Higher click through rates
• Lower eyeball CPMs

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Choose from Variety Of Video Ad Formats
Branded Player Format

• Get exclusive audience attention throughout the
  video play
• Immersive user experience
• Brand player with your skin

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• Case Studies

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How to measure effectiveness ?

• Reach
• Frequency
• CTRs
• Direct Site Traffic Increase
• Direct Sales Calls Increase
• Brand Recall (Repeat Usage)

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Online Video Ad Vs Conventional Banner Ads

• Over 10 Times higher eye ball ratios
• Eyeball Ratio
• Eyeball Ratio Number of times the ad is
  viewed/Number of times the ad is served
• For a banner ad this ratio is 0.1-0.4. For video
  ad it is as high as 0.90
• Over 15-20 times higher Eyeball attention time
• Offers Superior audio/Visual experience

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• Thanks And Regards
• Saurabh Bhatia
• saurabh_at_vdopia.com
• 91 9811300197

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Online Video Ad Vs TV Advertising

• Offers much higher accountability
• Offers Much more flexibility variety
• Can run multiple TVCs
• Higher creative experimentation
• Consumer Insights