Social Media Boot Camp

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Social Media Boot Camp
Putting Social Media to Work
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What IS Social Media?
Websters The word you've entered isn't in the
dictionary. Dictionary.com There are no
dictionary entries for social media, but social,
media are spelled correctly. YourDictionary.com
Sorry, no words matching Social Media were
found
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A Search for a Definition
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So What Is Social Media?
Social Media is the process of using interactive
web-based tools to create and share information
in order to establish community engagement online
and off.
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Social Media Fits Together
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Who Is Using Social Media?
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What are We Using it For?

• Forrester 10/07
• 57 percent of IT decision makers read blogs
• 53 felt that blog content influences purchase
  decisions
• 29 of the Fortune 500 have corporate blogs
• Nielson 10/07
• 78 of consumers say they trust other consumers'
  recommendations over all advertising/marketing
  avenues
• 47 of all time spent on the web is spent viewing
  content while only 15 is spent on eCommerce and
  28 spent on email (down from 46)
• ITtoolbox/PJA 08/07
• User-generated content is the most trusted source
  for making IT purchasing decisions
• Executive IT decision-makers spend nearly 3.5
  hours per week consuming or participating in
  social media

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Q1 2008 Social Media Plan
Social Networking
Measure Twice, Cut Once
Time to review your strategy for social networking
Should I blog?
Ask yourself if a blog is right for your company?
Socialize Your News
Employ the social media news release Build a
social media newsroom
Share Your Content
Add RSS feeds and social tagging
Online Brand Monitoring
Where is your community and what are they talking
about?
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What NOT To Do

• Dont get into Social Media because its hot
• Dont start a blog without the knowledge,
  commitment and understanding of what it takes
• Dont put a video on YouTube because you want to
  be viral,
• in fact, dont say viral
• Dont lie

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Using Social Media in the Real World
Four Questions with Justin Benson of Intraware
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Question One Corporate Blog What does it take
to become a blogger?

• Justin is the main blogger for Intraware along
  with CEO Peter Jackson
• Intraware.wordpress.com

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Question Two Social Medias Impact on Your
Business?

• Intraware, a traditional B2B company, launched a
  social network devoted to athletes in November
  2007
• www.zathlete.com

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Question Three Your Personal Reflections on
Social Media

• Justin is now on Facebook, is working with Horn
  Group to develop a Facebook app, is a blogger and
  more

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Question Four Whats Next for You in Terms of
Social Media?
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Discussion

• Social Media Boot Camp 2
• Social Networks Is Facebook Right for You?
• Contact Kyle
• www.engageinpr.com
• www.twitter.com/kflaherty
• www.utterz.com/h-KFFBOS/list.php
• www.facebook.com/profile.php?id732190158
• Contact Shannon at slatta_at_horngroup.com,
  415.297.1488
• Presentation and audio playback will be posted to
  our website and blog (www.horngroup.com) this
  week
• Next Up China 2008 Communications in an
  Olympic Year
• With Paul Mottram and Hua Foley, Upstream Asia
• January 8, 2008
• 8am PDT/11am EST