Cognitive Psychology and Careers

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Cognitive Psychology and Careers

• Colleen Kelley

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Cognitive Psychology How the mind works.

• Attention
• Memory
• Judgment and Decision Making
• Language and Reading
• Problem Solving

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Attention

• See whether you can detect anything changing in
  this scene.

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Memory
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Suggestions with photos

• Wade et al. (2002) Ss see pictures from
  childhood (one doctored).

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Doctored photo study

• Interviewed 3 times encouraged to generate
  details.

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Judgment Endowment Effect

• Kahneman et al. (1990) Ss shown a coffee mug.

• half Ss told they can keep the mug (sellers)

• half Ss told they can pick a mug or cash
  (choosers)

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Endowment Effect

• All Ss told to assign a market value.

• If the price is higher than market value, they
  keep the mug rather than sell

• If the price is lower than market value, make the
  sale and get the cash.

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Endowment Effect

• Results (average price assigned)

• Sellers 7.12

• Choosers 3.12

People given the mug demand a high price for
giving it up.
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Faculty Research

• Expertise
• Anders Ericsson (music, studying)
• Neil Charness (bridge, chess)
• Paul Ward (soccer, nurses, law enforcement)

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Expertise

• Ericsson Little support for talent view
• Key Deliberate Practice
• Amount of Deliberate Practice predicts
  performance.
• 10 year rule

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Deliberate Practice

• 4 hours a day for musicians (7 days)
• Practice an hour, rest
• Morning practice
• Big emphasis on enough sleep and rest

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Faculty Research

• Language and Reading (Florida Center for Reading
  Research)
• Rick Wagner, Chris Schatschneider, Ralph Radach
• How children learn to read, who is at risk, what
  predicts that?

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More cognitive faculty

• Mike Kaschak
• Language processing in adults and children
• Embodied approach to cognition
• Mike gave the pen to Colleen.
• Colleen took the pen from Mike.

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Specialties at FSU

• Memory
• Colleen Kelley (emotion and memory, eyewitness
  memory, memory monitoring)
• Aging
• Neil Charness Older adults and driving signs,
  cell phones, using computer mouse, etc.
• Wally Boot cognitive and physical training for
  older adults Does it stave off cognitive
  decline?

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Faculty SpecialtiesVisual attention and search

• Ralph Radach, eye movement control during reading
• Effects of alcohol on visual attention
• Effects of ADHD on visual attention

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Eye Fixations of a High Performance Student
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Eye Fixations of a Low Performance Student
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Visual Search Dr. Walter Boot
Is there a threat?
Wheres Waldo?
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Look for something red
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Look for an O
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Look for something red AND O
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Ph.D Academic Careers

• Psychology
• Joint JD/PH.D work in law schools
• Business schools
• School of Education (Educational Psychology
  specialty)

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What is Human Factors?

• The Third Brake Light
• HUD (Head-Up Display)
• Reach Toothbrush

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Design and Evaluation

• Tech companies (Hewlett Packard, IBM, Microsoft,
  Apple)
• Aerospace
• Automobile
• Military
• Consumer products.

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• Amanda Hafich, FSU psychology BS in December,
  2002
• Took cognitive psychology, DIS in cognitive.
• Working for CHI Systems. (national company, San
  Diego, Orlando, Philadelphia).
• Says job is AWESOME

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Projects

• Creating a common instructor operator system, a
  virtual system for training people to fly planes
  such as F 18.
• Evaluating a training system for the Marine
  Corps.

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Case Study BS and Human Factors

• Within 6 months I knew how to fly a satellite
  and how to train a navy pilot.

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• Lots of travel, California, navy bases on some
  projects.
• Already presented paper at professional
  conference.
• Started in the mid 40,000s
• Ph.D. entering around 70K,
• management around 150,000.

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Advice from Amanda

• Take Cognitive, work in a lab.
• Take a computer programming course
• minor in computer or mechanical engineering. She
  just started Masters program at the University of
  Central Florida.
• Avoid committing felonies lots of defense work,
  need clearance.

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Resources

• CHI PA and FL offer graduate and, in some cases,
  undergraduate internships (PA year-round and FL
  during summer)
• CHI periodically has classes on the use of iGEN,
  our cognitive modeling tool
• Website www.chisystems.com
• Email Amanda ahafich_at_chisystems.com
• Website http//www.hfes.org/
• (Human Factors and Ergonomics Society)