Traits of Entrepreneurship

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Traits of Entrepreneurship
Traits of Entrepreneurship
John J. Bailey 2005

• John J. Bailey
• 2005

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Traits of Entrepreneurship

• Gain the Respect of Everyone
• Respect others
• No one is above or below you

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Traits of Entrepreneurship

• Trust Yourself
• Have a high level of self-discipline
• Be persistent

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Traits of Entrepreneurship

• Have a Plan
• Write a basic business plan
• Update your plan regularly

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Traits of Entrepreneurship

• Think Creatively
• Think outside the box
• If things dont work, change

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Traits of Entrepreneurship

• Know Your Strengths/Weaknesses
• Find help
• Stay open to change

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Traits of Entrepreneurship

• Envision Your Success
• Know what you want to be, set goals
• Do what it takes to get there

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Traits of Entrepreneurship

• Never Give Up!
• Never give up
• Never give up

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Traits of Entrepreneurship

• Use Publicity to Your Advantage
• Announce new business
• Announce milestones, i.e., anniversaries, Web
  sites, etc.

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Traits of Entrepreneurship

• Stay in Touch with All Audiences
• Use e-newsletters
• Use e-mail
• On to our panel discussion

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Move Forward, Branding
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KNOWLEDGE - Competition - Target
Audience - Product/Service Features and
Benefits - Sales Goals - Market Potential
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STRATEGY - Company/Product Name - Brand
Statement - Main Messages - Key
Differentiator - Budget and Marketing Plan
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EXECUTION - Identity - Literature - Web - Direct
Marketing - Advertising
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IDENTITY - Memorable - Recognizable - Appropriate
for Market/Industry
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LITERATURE - Content - Photographs/Graphics - Fulf
illment
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WEB - Company/Products/Services - Contact/Follow
Up - Easy to Navigate and Get Information
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DIRECT MARKETING - Product/Service Offering
Mailers - Newsletters - Announcements/Special
Offers
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ADVERTISING - Magazines - Newspapers - Trade
Journals
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Motor City Interactive Capabilities Study
Everything is Interactive
Presented by motorcityinteractive
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Capabilities ReviewCompany Overview

• Our Vision
• Motor City Interactive understands the art,
  science, and business of Online Advertising and
  Marketing. We are a leading provider of
  high-quality online solutions for businesses
  looking to communicate with customers and
  prospects in the digital space
• Our Highlights
• Launched in Spring of 2001
• Started with 3 clients and have built an
  excellent and well rounded portfolio of 15
  clients
• Focused on Interactive Advertising and Marketing
  with an emphasis on Web Development
• Billings nearly 100,000 per month
• Over 12 years of Interactive Advertising and
  Marketing Experience

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Capabilities ReviewClients
AAA Life ABN AMRO Flagstar Gedas Domain
Direct New Horizons Airfoil Infor Automation
Alley glima Helm Ideas Images Lovio
George DMAD Clarity Technologies
NEF PCI News PhoneKate Tacom The
Glance Tucows Your Web Top Wired
Technology Michigan Technology News Data Center
Solutions Graphic Sciences Logica Safari
Adventures Sussman Sikes Marketing Associates

• Motor City Interactive has been working with
  these clients since the Spring of 2001. We build
  relationships in everything we do, and these
  relationships build trust. Trust combined with
  experience and passion is how we succeed at work
  and in life. Ask some of our clients

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Agenda

• Presentation for Automation Alley
• WEB BASED MARKETING
• Online Media
• Email Marketing
• Email Communications
• Search Engine Marketing
• Traditional Media

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Online Media
Marketers are rediscovering the power of Internet
advertising. While traditional ad expenditures
remain flat, interactive media is experiencing
phenomenal growth. According to one source,
online ad revenues will reach 20.8 billion by
2005 up from 7.9 billion in 2003. To succeed
in this new arena of interstitial, pop-up and
skyscraper ads (to name just a few types),
youll need expert assistance.
BACK TO THE BASICS Planning Implementation
Media Reporting Media Optimization Return
on Investment
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Email Marketing (Permission Based)
By now, there are tens of millions of people who
have used the Internet to ask for more
information on all sorts of products and
services. Wouldnt it be great if you could
identify the hand raisers who have expressed
interest in what you have to offer and appeal to
them via your e-mail messages? With lists of
names/e-mail addresses that are now available for
lease, you can make the most of this new
marketing opportunity.

• Process
• Planning your business strategy, determines your
  communication objectives and begins Campaign
  Planning.
• Determine target geographically,
  psychographically and/or demographically
• Execution we handle List Leasing and E-Mail
  Distribution to those whose names and addresses
  meet your selection criteria
• Performance Reporting that shows the number of
  e-mails sent, number of e-mails opened, and other
  key measurements

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Email Communications
Used regularly by 96 of all Internet users,
e-mail is the most popular online activity.
Advertisers are capitalizing on its popularity.
Spending on e-mail marketing is expected to grow
from 1.0 billion in 2003 to 14.6 billion in
2006. And, for good reason... Compared to
traditional direct mail, e-mail is cost-efficient
and effective. It provides for messages that are
easily targeted and highly tailored. It also
allows for immediate and measurable responses.

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Email Communications
Email Adds Brand Attributes

• Responsive
• Flexible and/Or Immediate
• Interactive
• A Vehicle For
• Loyalty
• Passion
• LOW COST SOLUTION

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Search Engine Marketing
This is a real opportunity lost. After all, web
users who perform searches on your topic arent
casual shoppers theyre actively interested in
the products or services you sell Search
Engine Marketing is broken down into three
segments that can be implemented individually or
all at once
and many more
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INTEGRATION w/ Traditional Services
Integration is the key to success for marketing a
companys brand, message, image, or
communication. Often called Convergence
Marketing
STRATEGY
TOTAL INTEGRATION Strategy Development Media
Buying Media Planning Optimization Post Analysis
BROADCAST Print, Radio, TV, Outdoor
INTERACTIVE Banner Advertising Search Engine
Marketing Email Marketing Web Development And
more
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Motor City InteractiveEverything is interactive
Thank You for your time If there are any
questions, please do not hesitate to contact
us. Jeff Stanislow Jeff_at_motorcityinteractive.com
248.465.1448 x201 www.motorcityinteractive.com
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Personal Networking
Automation Alley January 26, 2005
Fast Track to Success Marketing 101

• Marketing yourself to others

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Good marketing radiates from home. Use whats
available to you.
Automation Alley Business networking groups
Trade groups Chambers of commerce Town
area development clubs
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Know your territory (and always keep it within
reach)
Conferences Trade Shows let them come to
you. Social Networking keep the business at
bay, but keep the business.

• Grow like a root.

Materials handouts. Business cards Tri-fold
fliers Business card-size CDs Brochures
Drive traffic to your web site Coupons
printables
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Identifying your customers to others says volumes
about what you can do.

• Give an example of how youve
• helped others. Showcase the advantages
• your company has.

Its not about you its about what you do.
Flash educate your sales force - your sphere of
influence. Be the go-to-guy for all your contacts.
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Keep it catchy, but not corny.
The 60-second elevator pitch. Your one and only
Best Shot

• What? Why? What next?

you do
What should they do next
Its important
Memorable words leave lasting impressions. Smiles
and grins emboss your message.
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To keep up, you need the right answers
Q A

• To get ahead, you need the right questions.

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