First Steps and Challenges Monica Eisinger

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First Steps and ChallengesMonica
Eisinger
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MIND is a leading provider of solutions for
Tier 2 and Tier 3 n-play (multiple services)
carriers that require a complete end-to-end BSS
(Business Support Systems) solution
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MIND Highlights

• A leader for Billing solutions for Tier 2 / tier
  3 operators
• A public company (Nasdaq MNDO)
• Strong net cash position (37 million)
• Large and growing worldwide customer base (over
  40 countries)
• Industry leading partners
• Over 300 professionals
• Enormous market opportunity

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Spontaneous Generation

• "Imagination should give wings to our thoughts
  but we always need decisive experimental proof,
  and when the moment comes to draw conclusions and
  to interpret the gathered observations,
  imagination must be checked and documented by the
  factual results of the experiment." Louis Pasteur
  (1822-1895)
• "life from non life

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First Steps Crucial decisions

• Define the business
• Build on expertise and experience
• Product, technology, services, combination of
• Define the market
• Define the niche
• Strategy for market penetration
• Strategy for next steps
• Define the exit strategy
• Steps to build for sale
• Steps to build for IPO

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The tough questions

• Is there a market for my technology?
• Funds needed before revenue starts.
• How long till beta version?
• How do I get market-share?
• Who are my competitors?
• Is there a real chance to get customers?
• Is this the right timing?

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Financing

• Chief scientist
• Funds
• Friends and family
• Strategic partner
• VCs
• Advice GET ADVICE

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Build the Organization

• Roles and responsibilities
• Organizational Chart
• Procedures
• Culture
• Functioning in harmony (organism)

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Be Persuasive

• Define the business - Imagination should give
  wings to our thoughts
• Define the market - Need decisive proof and
  conclusions
• Define the exit strategy - Interpret the gathered
  observations
• The tough questions - Imagination must be checked
  and documented by the factual results