The HP Apple Experience

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The HP Apple Experience
- Created in and optimized for Powerpoint 2007 -
Uniting Form, Function, Style, and Reliability
like only HP and Apple can do.
Concept and PowerPoint By Evan Arsenault
6/27/09 Authorized for HP and Apple internal
viewing only.
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Incorporated on August 18, 1947, and went public
on November 6, 1957. 60 years of
innovation! Dedicated to innovation with 3
Billion invested annually in research and
development.
Fields of experience Calculators Computers Server
s/Networking Hardware Printers CD/DVD/Lightscribe
Media Software drivers, apps, media Drives/Enclosu
res Televisions Cameras And more
Reputation for quality products that last. A
leader in desktop and notebook computers As well
as printers.
Environmentally friendly with green initiatives
for recycling and using less electricity in
devices like printers.
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Established on April 1, 1976 and incorporated
January 3, 1977. One of the most
environmentally conscious companies with end of
life take back programs and recycling.
Mac OS X is the second most popular
general-purpose operating system in use, after
Microsoft Windows, with a 9.6 market share. With
a UNIX core it remains the most accessible,
stable and secure OS available to the average
consumer. Apple revolutionized the mobile world
with the introduction of the iPhone on July 11,
2008. The incredibly successful phone is praised
for its interface, which is a scaled down version
of Mac OS X.
Fields of experience Computers Network/Media Oper
ating Systems Audio/Video Accessories Drivers,
Apps, Media Cell Phones MP3 Players And more.
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Synergy

Together 60 Years of Excellence Creating the
Ultimate Computing Experience
Animation
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Imagine
Legendary Design and Reliability
HP Hardware Apple OS
Intuitive and Creative Operating System
Animation
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Something new )
Animation
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The Best of Two Worlds

• Stable and Easy to use OS
• Stylish and Reliable
• All the Essential Apps Included
• Complete Computing Solution

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Target Consumers

• Hewlett Packard has a reputation for superb
  quality, customer service, and design.
• Apple also has a reputation for quality design
  but also has the power of Unix behind their
  legendary Operating System.
• Until now Graphic Design and Multimedia
  enthusiasts, students, and professionals could
  not buy an HP and use the essential applications
  of the industry such as Final Cut for Video
  Editing.

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Target Consumers

• Those who really enjoy a stylish design and not
  necessarily the minimalist design of the Macs
  will be happy to see a Mac experience with a HP
  touch of design.
• College students looking to concentrate on
  graphic design are often directed to purchase a
  Mac computer. Those who have never used a Mac
  might find this change intimidating but with HPs
  name attached a air of familiarity of the PC
  world may comfort the transition.

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The Bottom Line

• In a tough economy all companies are looking for
  ways to bring new customers to their products or
  gain a greater market share.
• HP and Apple are in no way competitors have a
  good relationship and both have a great chance to
  create synergy that will generate more customers
  and excitement towards both companies.
• HP customers will gain access to Unix Operating
  System and software solutions unique only to OSX.
  
• Apple customers will get more variety in style
  and software like ImageZone, Quickplay, Touch
  capability on a desktop, and hardware advantages
  like Touchsmart and LightScribe.

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The Bottom Line

• Microsoft software is pricey, and the cost of
  anti-virus software is becoming a factor of a
  purchase on the sales floor. HP and Apple are
  both companies that believe in total solutions
  for their customers.
• This joint venture between industry giants will
  fill a gap in the market which both companies
  will certainly profit from, and as always the
  consumer always wins.

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Still not convinced? See what HP can offer Apple!

• Currently and historically the market has been
  primarily PCs running a Microsoft OS. Customers
  looking to buy a new PC tend to stick with
  products they trust by name or experience. Those
  who normally would shy away from a Mac for fear
  of having to learn how to use something
  completely different will be much more welcome in
  seeing a name like HP attached, bringing some
  familiarity to a new experience.

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Still not convinced? See what Apple can offer HP!

• Currently all HP computers are sold with a
  Microsoft OS. This is a good PC experience thats
  not only accessible but also very versatile.
  Unfortunately this versatility brings
  constraints. Unix code as present in Linux and
  Mac operating systems is extremely stable and
  secure in its design. The Mac OSX could easily be
  considered the most efficient and user friendly
  OS available to the consumer market. To most
  consumers a computer is only as reliable as the
  operating system that drives it. Consumers
  already know that HP provides quality hardware
  and software and Apple has a rock solid OS to
  compliment that.

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Synergy

• Two great companies coming together with
  resources, reputation, and know-how to create a
  total solution for the customer.

Inventing Innovation
Concept and PowerPoint By Evan Arsenault
6/27/09 Authorized for HP and Apple internal
viewing only.