Business Link Milton Keynes, Oxfordshire and Buckinghamshire

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Business LinkMilton Keynes, Oxfordshire and
Buckinghamshire

• Young Enterprise
• Oxfordshire Northern Area
• How to Build a Great Business Plan
• Philip Wootton, Partnership Manager

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Business LinkMilton Keynes, Oxfordshire and
Buckinghamshire

• We are going to launch a SwimPod

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Business LinkMilton Keynes, Oxfordshire and
Buckinghamshire

• Everything an iPod does plus waterproof down
  to 100 metres!!!

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Business LinkMilton Keynes, Oxfordshire and
Buckinghamshire
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Business LinkMilton Keynes, Oxfordshire and
Buckinghamshire
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Business LinkMilton Keynes, Oxfordshire and
Buckinghamshire
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Business LinkMilton Keynes, Oxfordshire and
Buckinghamshire

• However exciting the project you need a plan!!

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Business LinkMilton Keynes, Oxfordshire and
Buckinghamshire

• The Plan
• Name
• Waterpod Solutions Ltd
• Purpose
• To market the SwimPod a unique waterproof MP3
  player
• Market
• 13 25 year old sporting music fans

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Business LinkMilton Keynes, Oxfordshire and
Buckinghamshire

• Market Research
• MP3 market dominated by iPod
• 100 users were interviewed
• Asked what improvements they wanted
• 60 said they would like it waterproof
• Of these 20 said they would pay 300 for this
  feature

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Business LinkMilton Keynes, Oxfordshire and
Buckinghamshire

• Marketing and Sales
• Route to Market
• Internet
• Customers
• Wealthy, indulgent parents and successful young
  business people
• Promotion
• Public Relations and editorials
• Pricing
• Twice iPod!

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Business LinkMilton Keynes, Oxfordshire and
Buckinghamshire
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Business LinkMilton Keynes, Oxfordshire and
Buckinghamshire

• The Team
• Who are they?
• What are their roles?
• What are their skills?
• What is their experience?

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Business LinkMilton Keynes, Oxfordshire and
Buckinghamshire

• Operations
• Production
• No manufacture - buy from Apple and apply the
  magic waterproofing.
• Health and Safety
• The material is entirely organic and non-toxic.
• Process
• Dip and air dry
• Stock control
• Make to order

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Business LinkMilton Keynes, Oxfordshire and
Buckinghamshire

• Finance
• Capital
• Website - 5k. Materials 2k. Funded by bank
  loan.
• Working Capital
• Apple give 2 months credit.
• SwimPod customers pay before delivery
• Staff unpaid, thrilled to be in team.
• Magic coating 50 per unit
• Sales, revenue and profit forecast
• Year 1 - 500 units 150,000, Costs 60,000,
  Profit 90,000

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Business LinkMilton Keynes, Oxfordshire and
Buckinghamshire
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Business LinkMilton Keynes, Oxfordshire and
Buckinghamshire